Claims

FMCG Reports

Consumer attitudes to functional food and drink in China

Published: November 2017 This Taste & Nutrition Claims report examines consumer attitudes towards functional food and drink products in China and what opportunities exist for brands targeting the country. The report examines how consumers are demonstrating a high level of concern towards their health and the reasons behind this, and what brands can do to capitalize on high levels of demand for functional grocery products.

Categories: Claims, Taste and Nutrition
Regions and Countries: Asia Pacific, China

Consumer attitudes to functional food and drink in Nigeria in 2017

Published: November 2017 This Taste & Nutrition Claims report examines the opportunity for brands targeting the functional food and drinks market in Nigeria. The report examines how a growing middle class with greater levels of disposable income are looking for groceries that help boost their health. The report examines levels of interest in products positioned around long-term and day-to-day health benefits and the reasons behind this. The report provides strategic recommendations on how to effectively target the functional grocery market in the country.

Categories: Claims, Taste and Nutrition
Regions and Countries: Africa, Nigeria

Consumer attitudes to functional food and drink in Vietnam 2017

Published: November 2017 This Taste & Nutrition Claims report examines the opportunities that exist for brands in the functional food and drink market in Vietnam. The report examines consumer attitudes towards functional groceries that are positioned around both long-term and day-to-day health issues, and what brands can do to target consumers who are demonstrating a significant level of interest in such products.

Categories: Claims, Taste and Nutrition
Regions and Countries: Asia Pacific, Vietnam

Consumer attitudes to functional food and drink in Indonesia 2017

Published: November 2017 This Taste & Nutrition Claims report examines consumer attitudes towards functional food and drink products in Indonesia. The report examines how a growing middle class in the country is taking a greater interest in food and drink positioned around helping aid against specific long-term and day-to-day health problems. The report provides recommendations for the opportunities that exist for brands and highlights what pitfalls to avoid.

Categories: Claims, Taste and Nutrition
Regions and Countries: Asia Pacific, Indonesia

Consumer attitudes to functional food and drink in South Africa 2017

Published: November 2017 This Taste & Nutrition Claims report examines the opportunities that exist for functional food and drink brands in South Africa. The report examines consumer attitudes towards long-term and day-to-day health claims, examining the reasons why consumer interest in such products is growing. The report provides recommendations for brands to capitalize on high levels of interest in such grocery products.

Categories: Claims, Taste and Nutrition
Regions and Countries: Africa, South Africa

Consumer attitudes to functional food and drink in Argentina in 2017

Published: November 2017 This Taste & Nutrition Claims report examines consumer attitudes towards functional food and drink products in Argentina. The report examines the extent to which consumers are looking to address and the reasons why there are growing levels of concern around certain health issues. The report highlights actions that brands can take to target consumers in the country.

Categories: Claims, Taste and Nutrition
Regions and Countries: Argentina, South America

Consumer attitudes to functional food and drink in Poland in 2017

Published: November 2017 This Taste & Nutrition Claims report examines consumer attitudes to functional food and drink products in Poland, and what opportunities exist for food and drink brands. The report looks at consumer attitudes to long-term health issues such as heart health, gut health and blood sugar levels and other areas of health, as well as day-to-day health issues relating to energy, mental wellbeing and physical appearance. The report provides recommendations on how to target consumers in the country with such products.

Categories: Claims, Taste and Nutrition
Regions and Countries: Europe, Poland

Consumer attitudes to functional food and drink in Thailand in 2017

Published: November 2017 This Taste & Nutrition Claims report examines future opportunities for the functional food and drink market in Thailand. The report examines how a growing middle class in the country is taking a proactive approach to health maintenance, and is interested in seeking out a wide variety of groceries that help boost health. The report provides strategic recommendations on how to best target these consumers.

Categories: Claims, Taste and Nutrition
Regions and Countries: Asia Pacific, Thailand

Consumer attitudes to functional food and drink in Malaysia in 2017

Published: November 2017 This Taste & Nutrition Claim report examines consumer attitudes in Malaysia to functional food and drink products and specifically, long-term and day-to-day health claims. The report looks at consumer interest towards certain products and the reasons behind this, providing strategic recommendations on how to target consumers in the country.

Categories: Claims, Taste and Nutrition
Regions and Countries: Asia Pacific, Malaysia

Consumer attitudes to functional food and drink in France in 2017

Published: October 2017 This Taste & Nutrition Claim report examines consumer attitudes to long-term and day-to-day health problems in France. The report examines levels of interest towards specific health claims made within the functional food and drink market and the reasons behind these levels of interest. The report provides strategic recommendations on how to target consumers with such products at a time when consumers are seeking out groceries that actively boost their health and immune systems.

Categories: Claims, Taste and Nutrition
Regions and Countries: Europe, France

Consumer attitudes to functional food and drink in Kenya in 2017

Published: July 2017 This Taste & Nutrition Claims report examines how consumers in Kenya are taking a proactive approach to health maintenance, as a result of factors such as changing lifestyles, dietary habits and rising levels of disposable income, as well as gradually changing societal structures. The report examines the extent that consumers are interested in products that are positioned around offering long-term and day-to-day health benefits, the extent that they seek out such products and in which sectors do they most like to see such claims. The report provides strategic recommendations for industry players to capitalize on consumers in the country taking steps to maintain and manage their health.

Categories: Claims, Taste and Nutrition
Regions and Countries: Africa, Kenya

Consumer attitudes to functional food and drink in Japan 2017

Published: July 2017 This Taste & Nutrition Claims report examines consumer attitudes in Japan to food and drink products that promote long-term and day-to-day health benefits on packaging. The report examines key health issues such as heart health, gut health, bone health, mental wellbeing and energy levels, examining consumer interest in such products, the extent they seek out such products and in which product sectors are they most likely to want to see such related health claims. The report provides strategic recommendations for industry players across the food and drink sectors.

Categories: Claims, Taste and Nutrition
Regions and Countries: Asia Pacific, Japan

Consumer attitudes to functional food and drink in Italy 2017

Published: April 2017 This Taste & Nutrition Claims report examines consumer attitudes in Italy to food and drink products that promote long-term and day-to-day health benefits on product packaging. The report examines attitudes to the following long-term health issues -heart health, bone health, gut health, muscle mass, age-related muscle loss, blood sugar levels and diabetes. The report also examines the following day-to-day health issues - energy, mental wellbeing and physical appearance. The report examines why consumers are interested in functional grocery products, the levels of appeal of health claims and the extent that they are seeking out such products - and in what product sectors, before making strategic recommendations on how to capitalize on this

Categories: Claims, Taste and Nutrition
Regions and Countries: Europe, Italy

Consumer attitudes to functional food and drink in Germany 2017

Published: April 2017 This Taste & Nutrition Claims report examines consumer attitudes in Germany to food and drink products that promote long-term and day-to-day health benefits on product packaging. The report examines attitudes to the following long-term health issues -heart health, bone health, gut health, muscle mass, age-related muscle loss, blood sugar levels and diabetes. The report also examines the following day-to-day health issues - energy, mental wellbeing and physical appearance. The report examines why consumers are interested in functional grocery products, the levels of appeal of health claims and the extent that they are seeking out such products - and in what product sectors, before making strategic recommendations on how to capitalize on this.

Categories: Claims, Taste and Nutrition
Regions and Countries: Europe, Germany

Consumer attitudes to functional food and drink in the USA 2017

Published: March 2017 This Taste & Nutrition Claims report examines consumer attitudes in the US to food and drink products that promote long-term and day-to-day health benefits on product packaging. The report examines attitudes to the following long-term health issues -heart health, bone health, gut health, muscle mass, age-related muscle loss, blood sugar levels and diabetes. The report also examines the following day-to-day health issues - energy, mental wellbeing and physical appearance. The report examines why consumers are interested in functional grocery products, the levels of appeal of health claims and the extent that they are seeking out such products - and in what product sectors, before making strategic recommendations on how to capitalize on this.

Categories: Claims, Taste and Nutrition
Regions and Countries: North America, USA

Consumer attitudes to functional food and drink in the UK 2017

Published: March 2017 This Taste & Nutrition Claims report examines consumer attitudes in the UK to food and drink products that promote long-term and day-to-day health benefits on product packaging. The report examines attitudes to the following long-term health issues -heart health, bone health, gut health, muscle mass, age-related muscle loss, blood sugar levels and diabetes. The report also examines the following day-to-day health issues - energy, mental wellbeing and physical appearance. The report examines why consumers are interested in functional grocery products, the levels of appeal of health claims and the extent that they are seeking out such products - and in what product sectors, before making strategic recommendations on how to capitalize on this.

Categories: Claims, Taste and Nutrition
Regions and Countries: Europe, UK

Consumer attitudes to functional food and drink in Spain 2017

Published: March 2017 This Taste & Nutrition Claims report examines consumer attitudes in Spain to food and drink products that promote long-term and day-to-day health benefits on product packaging. The report examines attitudes to the following long-term health issues -heart health, bone health, gut health, muscle mass, age-related muscle loss, blood sugar levels and diabetes. The report also examines the following day-to-day health issues - energy, mental wellbeing and physical appearance. The report examines why consumers are interested in functional grocery products, the levels of appeal of health claims and the extent that they are seeking out such products - and in what product sectors, before making strategic recommendations on how to capitalize on this.

Categories: Claims, Taste and Nutrition
Regions and Countries: Europe, Spain

Consumer attitudes to functional food and drink in Russia 2017

Published: March 2017 This Taste & Nutrition Claims report examines consumer attitudes in Russia to food and drink products that promote long-term and day-to-day health benefits on product packaging. The report examines attitudes to the following long-term health issues -heart health, bone health, gut health, muscle mass, age-related muscle loss, blood sugar levels and diabetes. The report also examines the following day-to-day health issues - energy, mental wellbeing and physical appearance. The report examines why consumers are interested in functional grocery products, the levels of appeal of health claims and the extent that they are seeking out such products - and in what product sectors, before making strategic recommendations on how to capitalize on this.

Categories: Claims, Taste and Nutrition
Regions and Countries: Europe, Russia

Consumer attitudes to functional food and drink in Mexico 2017

Published: March 2017 This Taste & Nutrition Claims report examines consumer attitudes in Mexico to food and drink products that promote long-term and day-to-day health benefits on product packaging. The report examines attitudes to the following long-term health issues -heart health, bone health, gut health, muscle mass, age-related muscle loss, blood sugar levels and diabetes. The report also examines the following day-to-day health issues - energy, mental wellbeing and physical appearance. The report examines why consumers are interested in functional grocery products, the levels of appeal of health claims and the extent that they are seeking out such products - and in what product sectors, before making strategic recommendations on how to capitalize on this.

Categories: Claims, Taste and Nutrition
Regions and Countries: Mexico, South America

Consumer attitudes to functional food and drink in Brazil 2017

Published: March 2017 This Taste & Nutrition Claims report examines consumer attitudes in Brazil to food and drink products that promote long-term and day-to-day health benefits on product packaging. The report examines attitudes to the following long-term health issues -heart health, bone health, gut health, muscle mass, age-related muscle loss, blood sugar levels and diabetes. The report also examines the following day-to-day health issues - energy, mental wellbeing and physical appearance. The report examines why consumers are interested in functional grocery products, the levels of appeal of health claims and the extent that they are seeking out such products - and in what product sectors, before making strategic recommendations on how to capitalize on this.

Categories: Claims, Taste and Nutrition
Regions and Countries: Brazil, South America