FMCG Gurus Home Page
About Services Coverage Reports Log In

Country Profiles

FMCG Reports

Understanding consumer trends in the Argentina grocery market

Published: November 2016 This Country Profile examines consumer trends, attitudes and behaviors in Argentina, a country characterized by complexity due to factors such as westernization and and a growing middle class demographic, but at the same time high levels of inflation and a recessionary style environment. The report examines how consumer attitudes and behaviors are evolving when it comes to key issues such as health, indulgence and convenience, and what strategies FMCG industry players can adopt to help capitalize on this.

Categories: Country Profiles
Regions and Countries: Argentina, South America

Understanding consumer trends in the Brazilian grocery market

Published: July 2017 This Country Profile examines evolving consumer trends, attitudes and behavior in Brazil. Touted as one of the original emerging economies, much attention has been given to the growth of the middle class in the country as a result of industrialization. This report examines how trends and related sub-trends are influencing purchasing and consumption habits across the food, soft drinks, alcoholic beverage and personal care sectors. The report provides strategic recommendations for industry players to target evolving consumer need states in the country, as well as highlighting what pitfalls to avoid when it comes to new product development and positioning.

Categories: Country Profiles
Regions and Countries: Brazil, South America

Understanding consumer trends in the China grocery market

Published: November 2016 This Country Profile examines evolving consumer attitudes and behaviors across the FMCG market in China. The report examines the opportunities available to industry players, such as finally confident consumers demonstrating high levels of self-entitlement and aspiration and a willingness to trade-up in grocery categories. At the same time, the report also examines the challenges that are emerging as a result of westernization, such as the related impact on consumer health, the environment and attitudes to the policies and practices of businesses. The report provides strategic recommendations for industry players to effectively target the country and evolving consumer need states.

Categories: Country Profiles
Regions and Countries: Asia Pacific, China

Understanding consumer trends in the French grocery market

Published: December 2016 This Country Profile examines consumer attitudes and behaviors in France, using FMCG Gurus' eight mega-trend framework. The report examines how key trends such as health and wellness, quality and indulgence and convenience and simplicity are evolving, what challenges exist for industry players across the FMCG market and what opportunities are emerging as need states continue to evolve.

Categories: Country Profiles
Regions and Countries: Europe, France

Understanding consumer trends in the German grocery market

Published: July 2017 This Country Profile examines evolving consumer trends, attitudes and behaviors in Germany in 2017. A follow up to a 2015 report, it examines key trends and sub-trends and highlights how they influence consumption and purchasing habits on a day-to-day basis. The report provides strategic recommendations to capitalize on each sub-trend in the country, as well as highlighting pitfalls to avoid when it comes to new product development and product positioning.

Categories: Country Profiles
Regions and Countries: Europe, Germany

Understanding consumer trends in the Germany FMCG market 2015

Published: October 2016 This Country Profile report examines trends, attitudes and behaviors across the German FMCG market. Using FMCG's eight mega-trend framework, the report analyzes which trends are having the most impact and influence on consumer behavior across the food, soft drinks, alcoholic drinks and personal care categories, how these trends will evolve, providing strategic recommendations to capitalize on trend evolution.

Categories: Country Profiles
Regions and Countries: Europe, Germany

Understanding consumer trends in the Indonesia grocery market

Published: November 2016 This Country Profile examines consumer attitudes and behaviors in the Indonesian grocery market, using FMCG Gurus' consumer trend framework. The report examines how trends and attitudes are evolving in a country that is witnessing westernization and a growing middle class. The report examines how changing dietary habits, consumer need states and opinions to local and international brands among other things are shaping consumption habits, and what FMCG industry players can do to capitalize on this.

Categories: Country Profiles
Regions and Countries: Asia Pacific, Indonesia

Understanding consumer trends in the Italian grocery market

Published: June 2017 This Country Profile examines evolving consumer trends, attitudes and behaviors in the Italian grocery market, using FMCG Gurus' mega-trend framework. The report covers the food, soft drinks, alcoholic drinks and personal care sectors, analyzing how key trends such as health and wellness, convenience and simplicity and quality and indulgence are influencing consumer motivations and purchasing behavior, both day-to-day and in the long-term. The report provides strategic recommendations on how to target consumers across the sectors in the country.

Categories: Country Profiles
Regions and Countries: Europe, Italy

Understanding consumer trends in the Japanese grocery market

Published: August 2017 This Country Profile examines current and evolving trends in the Japanese grocery market, covering the food, soft drinks, alcoholic beverages and personal care sectors. Using FMCG Gurus eight mega-trend framework, the report analyzes how key trends such as Changing Societal Structures, Tradition and Liberalism are influencing consumer attitudes and behaviors on a day-to-day basis and how this will evolve in the future. The report provides strategic recommendations for targeting consumers across all the sectors covered.

Categories: Country Profiles
Regions and Countries: Asia Pacific, Japan

Understanding consumer trends in the Kenyan grocery market

Published: July 2017 This Country Profile examines evolving consumer trends, attitudes and behavior in Kenya, a country associated with economic growth and a growing middle class.  Using FMCG Gurus' eight mega-trend framework, the report examines consumer attitudes and behaviors when it comes to key trends such as health and wellness, quality and indulgence and convenience and simplicity. The report examines how consumption and purchasing habits are changing in the country and how brands and manufacturers can capitalize on this. The report also highlights the importance of not over-estimating the spending power of consumers in the country and also highlights some of the challenges that western brands face from a consumer perspective.

Categories: Country Profiles
Regions and Countries: Africa, Kenya

Understanding consumer trends in the Malaysia grocery market

Published: November 2016 This Country Profile report examines consumer attitudes and behaviors in Malaysia, using FMCG Gurus' eight mega-trend framework. The report examines how factors such as westernization and the growth of the middle class are resulting in trend evolution, creating opportunities and challenges for the FMCG market when it comes to key issues such as health, indulgence, quality, convenience and value. The report provides strategic recommendations on how to best target consumers in the country and the pitfalls to avoid.

Categories: Country Profiles
Regions and Countries: Asia Pacific, Malaysia

Understanding consumer trends in the Mexican grocery market

Published: July 2017 This Country Profile examines evolving consumer trends, attitudes and behaviors in the Mexican grocery market. Covering the food, soft drinks, alcoholic beverage and personal care sectors, the report examines how key trends such as Health and Wellness, Tradition and Liberalism and Value and Loyalty and the related sub-trends, are influencing consumption and purchasing behaviors. The report provides strategic recommendations for industry players across the sectors, highlighting current and future opportunities to target.

Categories: Country Profiles
Regions and Countries: Mexico, South America

Understanding consumer trends in the Nigeria grocery market

Published: November 2016 This Country Profile report examines evolving consumer trends, attitudes and behaviors in Nigeria. Touted as one of the most opportunistic economies in the world, Nigeria is at something of a crossroads whereby consumers are becoming more aspiration orientated but at the same time, remain concerned about their ability to handle day-to-day living costs. The report examines key trends such as indulgence, health, convenience and value and provides strategic recommendations on how national and international brands can target a changing consumer landscape in the country.

Categories: Country Profiles
Regions and Countries: Africa, Nigeria

Understanding consumer trends in the Polish grocery market

Published: January 2017 This Country Profile examines evolving consumer attitudes and behaviors in Poland, and the implications this has on the grocery market. The report examines how despite Poland being one of the star performers in the European economy and is witnessing a growth in the middle class, consumers remain particularly value conscious and cautious when it comes to purchasing groceries. The report examines the extent to which consumer trends are evolving and governing attitudes and behavior - including how consumers do not seem over-responsive to health issues facing the country - and what industry players can do to capitalize on this.

Categories: Country Profiles
Regions and Countries: Europe, Poland

Understanding consumer trends in the Russia grocery market

Published: May 2017 This Country Profile examines evolving consumer attitudes and behavior in Russia. Using FMCG Gurus' consumer trend framework, the report examines how mega-trends such as health and wellness, convenience and simplicity and quality and indulgence - and the related sub-trends - are influencing consumer thoughts and habits on a day-to-day basis. The report identifies highlights key opportunities for industry players to capitalize on in the country, as well as highlighting key challenges that need to be overcome.

Categories: Country Profiles
Regions and Countries: Europe, Russia

Understanding consumer trends in the South Africa grocery market

Published: January 2017 This Country Profile examines evolving consumer trends in South Africa using FMCG Gurus' unique mega-trend framework. The report examines how key trends such as health and wellness, convenience and simplicity and quality and indulgence are influencing attitudes and behaviors in a country that, whilst associated with a growing middle class, continues to face a number of challenges which impact on the confidence and behavior of consumers. The report provides strategic recommendations for brands targeting the country, as well as highlighting what pitfalls to avoid.

Categories: Country Profiles
Regions and Countries: Africa, South Africa

Understanding consumer trends in the Spanish grocery market

Published: June 2017 This Country Profile uses FMCG Gurus' mega-trend framework to analyze how consumer attitudes and behaviors are evolving in the Spanish grocery market, and what industry players can do to capitalize on this. The report examines key trends such as health and wellness, quality and indulgence and convenience and simplicity, analyzing how lifestyles are changing in the country, and the impact that this has on consumer attitudes and purchasing behavior when it comes to food, non-alcoholic beverages, alcoholic beverages and personal care.

Categories: Country Profiles
Regions and Countries: Europe, Spain

Understanding consumer trends in the Thailand grocery market

Published: October 2016 This Country Profile report examines consumer attitudes and behaviors in Thailand. Based on FMCG Gurus' unique mega-trend framework, the report examines evolving consumer trends across the grocery market in a country where the economy and middle class continues to grow but at the same time consumer spending power continues to be somewhat limited. The report examines how in a country that is at something of a crossroad when it comes to traditional and modern approaches to life, evolving trends are influencing consumption habits - and what FMCG industry players can do to capitalize on this.

Categories: Country Profiles
Regions and Countries: Asia Pacific, Thailand

Understanding Consumer Trends in the Turkish FMCG market

Published: May 2016 This Country Profile report provides a comprehensive and in-depth analysis of consumer trends, attitudes and behaviors in the Turkish grocery market. The report examines the complexities of the Turkish market and the evolution of behavior in a market where consumers are demonstrating more liberal attitudes whilst also wanting to maintain traditional values. The report examines topics such as convenience, health, value for money, indulgence and escapism providing in-depth analysis to understand the modern shopper in Turkey.

Categories: Country Profiles
Regions and Countries: Europe, Turkey

Understanding consumer trends in the UK grocery market

Published: April 2017 This Country Profile report analyzes consumer attitudes and behaviors in the UK, examining how consumer need states are evolving and what motivations most influence consumer behavior across the grocery market. Using FMCG Gurus' consumer mega-trend framework, the report looks at key trends such as health and wellness, quality and indulgence and convenience and simplicity, understanding how consumer attitudes and behaviors are evolving in the country and what challenges and opportunities this presents to the industry.

Categories: Country Profiles
Regions and Countries: Europe, UK

Understanding consumer trends in the UK grocery market 2015

Published: September 2016 This Country Profile report provides a comprehensive and in-depth analysis of consumer trends, attitudes and behaviors in the UK grocery market. The report examines the extent to which trends and sub-trends are manifesting in the day-to-day behavior of consumers, offering strategic recommendations and ideas for innovation when it comes to new product development and marketing for FMCG industry players.

Categories: Country Profiles
Regions and Countries: Europe, UK

Understanding consumer trends in the USA grocery market

Published: February 2017 This Country Profile examines evolving consumer attitudes and behaviors in the US grocery market using FMCG Gurus' eight mega-trend framework. The report examines key topics such as health and wellness, quality and indulgence and convenience and simplicity, identifying how trends are evolving and what opportunities and threats these are creating for the FMCG industry.

Categories: Country Profiles
Regions and Countries: North America, USA

Understanding consumer trends in the USA grocery market 2015

Published: October 2016 This Country Profile report provides a holistic and strategic analysis of consumer attitudes, behaviors and trends in the US, and the impact and influence these have on consumption behaviors in the country. The report examines key trends such as Health and Wellness, Convenience and Simplicity and Quality and Indulgence based on FMCG Gurus' eight mega-trend framework, providing insight and strategic recommendations for FMCG industry players to capitalize on evolving trends in the US.

Categories: Country Profiles
Regions and Countries: North America, USA

Understanding consumer trends in the Vietnam grocery market

Published: December 2016 This Country Profile report examines evolving consumer trends in Vietnam using FMCG Gurus' trend framework. The report examines the evolving attitudes and behaviors in a country that is associated with a growing middle class and rising levels of disposable income and what this means when it comes to key consumer need states such as health, indulgence, value and comfort. The report identifies complexities across the FMCG industry when it comes to targeting the country and provides strategic recommendations on how industry players can capitalize on evolving consumer trends.

Categories: Country Profiles
Regions and Countries: Asia Pacific, Vietnam