Evaluating taste and nutrition in Argentina in 2017
Published: October 2017 This Taste & Nutrition Country report examines eating and drinking habits in Argentina. In particular, the report examines how westernization has resulted in a rise in lifestyle related health problems which are causing a concern to consumers. However at the same time, consumers have high levels of self-entitlement meaning they are prone to regular treating, whilst perceptions of time-scarcity are something impacting on the nutritional value of meal-time occasions. This report provides strategic recommendations on how brands can target health conscious consumers who want to make changes to their dietary habits without having feelings of compromise.