Health and Wellness

FMCG Reports

Targeting the Health and Wellness trend in 2017

Published: May 2017 This Consumer Insight Report provides an in-depth and holistic view of how the Health and Wellness trend is shaping consumer attitudes and behaviors in 2017 and beyond. The report examines key sub-trends such as weight management, balance seeking, sterilized society, fear of illness, image consciousness, holistic beauty, relaxation and energy and analyzes how these are shaping the way consumers think and act on both a day-to-day and long-term basis. As the issue of health and wellbeing becomes more complex than ever, the report provides strategic recommendations and highlights opportunities for industry players to capitalize on across the FMCG market.

Categories: Health and Wellness
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

How consumers are driving the sports nutrition market

Published: January 2017 This Consumer Insight Report examines the global sports nutrition market and the opportunities and challenges that exist when it comes to products that contain protein and branch chain amino acids. The report looks at how everyday consumers are turning to sports nutrition products and the reasons behind this, but how certain challenges exists that could impact on the long-term popularity of the market. The report provides strategic recommendations on launching new products within the market when it comes to consumer, category, occasion and positioning.

Categories: Health and Wellness
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

The impact of Stevia today and what this means for tomorrow

Published: November 2016 This Consumer Insight Pack examines consumer attitudes towards Stevia, and what strategies FMCG industry players need to adopt to make the alternative sweetener more mainstream and appealing. The report examines the key reasons that are driving demand for Stevia formulated products but ultimately, how a lack of awareness and confusion towards the benefits of the ingredient, combined with a number of inhibitors such as taste and indulgence and consumer skepticism can act as a barrier to purchase of such products.

Categories: Health and Wellness
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Consumer trends and future opportunities in the UK Over-The-Counter market

Published: August 2016 This Category Trend Report examines the Over-The-Counter vitamins and mineral market in the UK. The report examines what types of products are becoming more popular within the market, and the consumer trends driving this. The report also looks at future trends that will influence the market as well as the continued challenges that the industry faces, before offering strategic recommendations on how to capitalize on a growing market.

Categories: Health and Wellness
Regions and Countries: Europe, UK

The evolution of taste and nutrition

Published: August 2016 This Consumer Insight Pack examines the issue of taste and nutrition within the food and drink market. The report examines why demand for products that offer taste and nutrition simultaneously is growing, but also some of the pitfalls to avoid when it comes to targeting these trends, as well as over-estimating the influence of health on consumption occasions. The report provides strategic recommendations on how to best target the desire for taste and nutrition.

Categories: Health and Wellness, Quality and Indulgence
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Eating disorders - understanding the dangers of body-shaming from an FMCG perspective

Published: August 2016 This report examines the growth of eating disorders in both developed and developing economies. The report examines the extent to why eating disorders are on the rise, and the reasons that this is occurring. In particular, the report focuses on the issue of body shaming by the media and FMCG brands, and the adverse effects that this can have on the physical and mental wellbeing of individuals. The report highlights what FMCG brands should do to address this issue.

Categories: Health and Wellness
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Understanding the gluten-free trend in the FMCG market

Published: August 2016 This Consumer Insight Pack examines the gluten-free market in Europe and the US, where tendency to suffer from gluten-related health problems is more common. The pack examines the reasons behind the growth in demand for gluten-free products, but also how a number of challenges exist in the market when it comes to the longevity of the industry in the mainstream, such as confusion around gluten-related health problems among both consumer and industry, as well as a lack of transparency when it comes to nutritional labeling.

Categories: Health and Wellness
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Understanding the clean label movement

Published: April 2016 This Consumer Insight Pack investigates the issue of clean label within the FMCG market. The pack examines how despite all the buzz surrounding the phrase, there is a lack of definition about what constitutes a clean label grocery from an industry perspective and how there is a lack of awareness towards such products from a consumer perspective. The pack highlights how if manufacturers are to successfully launch clean label groceries, they need to adopt a holistic vision towards simplicity and purity along the supply chain

Categories: Health and Wellness
Regions and Countries: Europe, North America

Understanding demand in the slow release energy market

Published: March 2016 This Consumer Insight Pack examines the growing need among consumers for products that offer an energy boost to help get them through the day. The pack focuses on the reasons behind the growth in demand of such products, and why products need to be positioned around slow and natural energy release. The pack also identifies which occasions to target and who to target with such products.

Categories: Health and Wellness
Regions and Countries: Europe, North America

Fiber and understanding the opportunity for high fiber products

Published: February 2016 This Ingredient Insights Report examines the growing opportunity for products that are naturally high in fiber and the underlying reasons behind this. The report examines how consumer attitudes towards ingredients that carry a "health halo" are changing and how they are adopting a back-to-basics approach when it comes towards seeking out grocery products that help boost health.

Categories: Health and Wellness
Regions and Countries: Europe, North America

Sugar and the importance of not over-estimating demand for alternative sweeteners

Published: February 2016 This Ingredient Insights Report examines the issue of sugar content in food and drink products and evaluates the benefits and risks associated with using natural sweeteners and in particular, stevia. The report examines the extent to which consumers are changing their consumption habits as the link between sugar consumption and obesity and diabetes becomes more apparent, and what strategies FMCG industry players can take as greater focus is placed on the formulation of grocery products.

Categories: Health and Wellness
Regions and Countries: Europe, North America

Sports nutrition - identifying the key audience to target with products high in protein

Published: January 2016 This Ingredient Insights Report examines how the sports nutrition market has grown in popularity in recent years because of increased awareness of the health benefits associated with protein. However the market is reaching a tipping point where the backlash to the protein trend is unavoidable. This report examines how manufacturers of sports nutrition products need to react to this trend by targeting a key audience with more precise product positioning

Categories: Health and Wellness
Regions and Countries: Europe, North America

Young adults, image consciousness and the re-evaluation of beauty

Published: December 2015 This Consumer Insight Pack examines how consumers feel more pressurized than ever before to look good because of the belief that society has an increasingly narrow view on what constitutes attractiveness, something that impacts on levels of mental wellbeing. The pack examines how this is leading consumers to re-evaluate what constitutes beauty and the implications this has for the FMCG industry

Categories: Health and Wellness
Regions and Countries: Europe, North America

Weight management and an alternative approach for the diet industry

Published: November 2015 This Insight Pack examines the growing obesity problem across the globe and how despite a greater focus on weight management, consumers are struggling to maintain dietary plans. The pack examines how the FMCG industry needs to re-address its approach to tackling overweight and obesity ratessub

Categories: Health and Wellness
Regions and Countries: Europe, North America

Health and Wellness Mega-Trend Report

Published: October 2015 This Consumer Mega-Trend Report is part of FMCG Gurus’ mega-trend framework series examining global consumer trends across the grocery market. This report examines the Health and Wellness mega-trend and related sub-trends that influence day-to-day consumer behavior. The report identifies how the FMCG industry can capitalize on the trend

Categories: Health and Wellness
Regions and Countries: Europe, North America

Health and Wellness Consumer Survey 2015

Published: October 2015 FMCG Gurus survey data examining the Health and Wellness Mega-Trend in the UK, US and Germany. The survey examines key topics at the sub-trend level and breaks the findings down by age and gender

Categories: Health and Wellness
Regions and Countries: Europe, North America