Non-alcoholic beverages

FMCG Reports

Upbeat Protein Smoothie – successfully targeting the sports nutrition market

Published: November 2017 This Product Case Study examines the successful launch of the Upbeat brand in the UK. The case study highlights how the brand has constantly innovated in the market, understanding the consumer demographic that is driving consumption of high protein products, how to effectively position a high protein product to appeal to everyday consumers and critically, understanding consumer attitudes to modern day marketing methods. The report provides strategic recommendations on how to successfully target the protein beverage market.

Categories: Non-alcoholic beverages, Product Case Studies
Regions and Countries: Europe, UK

Finley – the successful launch of a better-for-you option in the soft drinks market

Launched: July 2017 This Product Case study examines the successful launch of the soft drink brand Finley in France by Coca-Cola Enterprises in France in 2014. The case study examines how the multinational brand responded to low consumption per capita of carbonated soft drinks in the country, concerns about health and sugar within the category and association with a youth market, by launching a premium and natural soft drink to target an adult market. A brand which has witnessed year-on-year success, the study focuses on the effective way to launch a better-for-you and premium product in everyday grocery categories.

Categories: Non-alcoholic beverages, Product Case Studies
Regions and Countries: Europe, France

Coca-Cola Life – the dangers of a confused brand positioning

Published: May 2017 This Product Case Study examines the launch - and discontinuation in many countries - of the Coca-Cola Life brand. The report examines how the launch was a response to criticism leveled at the carbonated soft drinks industry due to the link between sugar consumption and weight gain. However, the brand had somewhat of a confusing positioning compared to other Coca-Cola brands, whilst the benefits of the product were not particularly clear. Moreover, the brand also over estimated the extent that consumers are making actual changes to their diets because of concerns about sugar. The study concludes with pitfalls to avoid when launching products with alternative sweeteners.

Categories: Non-alcoholic beverages, Product Case Studies
Regions and Countries: Europe

Consumer and Market Trends - Soft drinks in the US

Published: April 2017 This Category Insight Report examines the soft drinks sector in the US from a market and consumer perspective. Examining the carbonated soft drinks, concentrates, juice, sports and energy drinks and bottled water categories, the report provides historical and projected market data figures, consumer survey insight on the soft drinks market when it comes to key trends such as health, energy, quality, experience and transparency, as well as strategic recommendations for targeting the sector.

Categories: Category Insight, Non-alcoholic beverages
Regions and Countries: North America, USA

Global Milk Market 2010-2020

Countries covered: US, Belgium, Croatia, Denmark, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Poland, Portugal, Romania, Russia, Spain, Sweden, Turkey, UK, Ukraine, Australia, China, India, Indonesia, Japan, Malaysia,  Philippines, Thailand, Vietnam, Argentina, Brazil, Chile, Columbia, Mexico, Peru, Algeria, Egypt, Kenya, Nigeria,  South Africa, Saudi Arabia

Categories: Market Data, Non-alcoholic beverages
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

V8 Protein range: the importance of brand identity in the on-the-go market

Published: February 2017 This Product Case Study examines the launch - and discontinuation - of the V8 protein range in the US by the Campbell Soup Company. The case study examines how the product range failed due to a lack of brand identity and being over-reliant on marketing around protein content to drive sales, as well having a confused product positioning when it came to taste and nutrition. The case study concludes with key strategies for effectively targeting the on-the-go market.

Categories: Food, Non-alcoholic beverages, Product Case Studies
Regions and Countries: North America, USA

FATWater: the challenge of promoting fat as a “better-for-you” ingredient

Published: January 2017 This Product Case Study examines the launch of the functional beverage FATWater in the US in 2015. The report examines how the launch was designed to target both the coconut water and energy drinks markets with an alternative functional beverage that promotes fat content that can actually help aid weight loss. The report examines some of the challenges faced from a market and consumer perspective, and what pitfalls brands can look to avoid when launching similar functional offerings.

Categories: Non-alcoholic beverages, Product Case Studies
Regions and Countries: North America, USA

Global Concentrates Market 2010-2020

Countries covered: US, Belgium, Croatia, Denmark, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Poland, Portugal, Romania, Russia, Spain, Sweden, Turkey, UK, Ukraine, Australia, China, India, Indonesia, Japan, Malaysia,  Philippines, Thailand, Vietnam, Argentina, Brazil, Chile, Columbia, Mexico, Peru, Algeria, Egypt, Kenya, Nigeria,  South Africa, Saudi Arabia, UAE

Categories: Market Data, Non-alcoholic beverages
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Global Carbonated Soft Drinks 2010-2020

Countries covered: US, Belgium, Croatia, Denmark, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Poland, Portugal, Romania, Russia, Spain, Sweden, Turkey, UK, Ukraine, Australia, China, India, Indonesia, Japan, Malaysia,  Philippines, Thailand, Vietnam, Argentina, Brazil, Chile, Columbia, Mexico, Peru, Algeria, Egypt, Kenya, Nigeria,  South Africa, Saudi Arabia, UAE

Categories: Market Data, Non-alcoholic beverages
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Global Sports and Energy Drinks Market 2010-2020

Countries covered: US, Belgium, Croatia, Denmark, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Poland, Portugal, Romania, Russia, Spain, Sweden, Turkey, UK, Ukraine, Australia, China, India, Indonesia, Japan, Malaysia,  Philippines, Thailand, Vietnam, Argentina, Brazil, Chile, Columbia, Mexico, Peru, Algeria, Egypt, Kenya, Nigeria,  South Africa, Saudi Arabia, UAE

Categories: Market Data, Non-alcoholic beverages
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Global Juice Market 2010-2020

Countries covered: US, Belgium, Croatia, Denmark, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Poland, Portugal, Romania, Russia, Spain, Sweden, Turkey, UK, Ukraine, Australia, China, India, Indonesia, Japan, Malaysia,  Philippines, Thailand, Vietnam, Argentina, Brazil, Chile, Columbia, Mexico, Peru, Algeria, Egypt, Kenya, Nigeria,  South Africa, Saudi Arabia, UAE

Categories: Market Data, Non-alcoholic beverages
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Orangina and the dangers of being over reliant on brand nostalgia

Published: August 2016 This Product Case Study examines the challenges faced by the Orangina  soft drinks brand over the last ten years and in the aftermath of an investment in the brand at the off-trade and on-trade level by Lucozade Ribena Suntory. The case study examines the difficulty of being over-reliant on nostalgia when it comes to capturing consumer attention and driving sales, and what attributes are needed to make nostalgic launches successful. The case study also examines some of the key issues faced by Orangina in the soft drinks market and the implications of this.

Categories: Non-alcoholic beverages, Product Case Studies
Regions and Countries: Europe, UK

US and European Bottled Water Market 2010-2020

Countries covered: US, Belgium, Denmark, France, Germany, Greece, Ireland, Italy, Netherlands, Portugal, Spain, Sweden, UK

Categories: Market Data, Non-alcoholic beverages
Regions and Countries: Europe, North America

Dr Pepper Ten - the difficulty of changing consumer perceptions

Published: April 2016 This Product Case Study looks at the launch of Dr Pepper TEN in the US carbonated soft drinks market in order to target health conscious males who were concerned about their intake of high sugary drinks, but didn't want to be seen buying diet products. The study looks how the brand struggled due to the confused positioning of the beverage in the market, and the masculine style advertising of the brand failed to capture its intended target audience.

Categories: Non-alcoholic beverages, Product Case Studies
Regions and Countries: North America, USA

Fairlife - the successful launch of a high protein milk brand

Published: March 2016 This Product Case Study examines the successful launch of the Fairlife brand in the US by Coca-Cola. The study examines how the beverage manufacturer has capitalized on the growing interest in protein products in the country, at a time when soda sales and milk consumption levels stagnate. The study concludes with the best way to position new beverage launches positioned around high protein.

Categories: Non-alcoholic beverages, Product Case Studies
Regions and Countries: Europe, UK

Robinsons Squash'd and the benefits of sector reinvigoration

Published: December 2015 The Product Case Study examines the launch of the Robinsons Squash'd brand in the UK in an attempt to create a Liquid Water Enhancer sector, following the emergence of the sector in the USA. The case study examines why the brand has appealed to consumers and the benefits of disruption in product sectors associated with routine and inertia

Categories: Non-alcoholic beverages, Product Case Studies
Regions and Countries: Europe, UK