Packaging Insight

FMCG Reports

Understanding consumer attitudes to packaging in Nigeria in 2017

Published: December 2017 This Category Survey report examines consumer attitudes and behaviors in Nigeria when it comes to the topic of grocery packaging. The report analyzes what key need states consumers have when it comes to packaging across different grocery sectors and what their key frustrations are when it comes to packaging. The report is broken down into six parts examining packaging and recycling, packaging and safety, packaging and color, packaging and features, packaging and design and awareness towards different material sources. The report provides strategic recommendations around how to ensure packaging is an influential factor when it comes to purchasing occasions.

Categories: Category Insight, Packaging, Packaging Insight
Regions and Countries: Africa, Nigeria

Understanding consumer attitudes to packaging in France 2017

Published: November 2017 This Category Survey report examines the topic of grocery packaging in France. The report examines consumer attitudes and behaviors when it comes to grocery packaging, understanding the key need states of consumers when it comes to packaging and what attributes are most influential on purchase choice across different sectors. The report also examines some of the key challenges and frustrations associated with packaging. The report is broken down into six parts examining packaging and recycling,  packaging and safety, packaging and color, packaging and features, packaging and design and awareness towards different material sources. The report provides strategic recommendations around how to ensure packaging is an influential factor when it comes to purchasing occasions.

Categories: Category Insight, Packaging, Packaging Insight
Regions and Countries: Europe, France

Understanding consumer attitudes to packaging in Sweden 2017

Published: November 2017 This Category Survey report examines consumer attitudes and behaviors in Sweden when it comes to the subject of grocery packaging. The report examines what aspects of packaging appeal most to consumers and what attributes are most influential on purchasing habits. The report is broken down into six parts examining packaging and recycling,  packaging and safety, packaging and color, packaging and features, packaging and design and awareness towards different material sources. The report provides strategic recommendations on how packaging can be used to effectively target and shape purchasing habits in the country.

Categories: Category Insight, Packaging, Packaging Insight
Regions and Countries: Europe

Understanding consumer attitudes to packaging in Italy 2017

Published: November 2017 This Category Survey report examines consumer attitudes and behaviors in Italy when it comes to grocery packaging.  The report examines six different topics: packaging and recycling,  packaging and safety, packaging and color, packaging and features, packaging and design and awareness towards different material sources. The report examines what consumers want most from packaging and what frustrations they have when it comes to packaging. The report provides strategic recommendations on how to target consumers and their evolving need states.

Categories: Category Insight, Packaging, Packaging Insight
Regions and Countries: Europe, Italy

Understanding consumer attitudes to packaging in Spain 2017

Published: November 2017 This Category Survey report examines consumer attitudes and behaviors in Spain when it comes to the topic of grocery packaging. The report examines  six different areas examining packaging and recycling,  packaging and safety, packaging and color, packaging and features, packaging and design and awareness towards different material sources. The report examines consumer likes and dislikes and what packaging features are most influential on purchasing choice.  The report provides strategic recommendations on how to successfully target consumers with packaging innovation.

Categories: Category Insight, Packaging, Packaging Insight
Regions and Countries: Europe, Spain

Understanding consumer attitudes to packaging in USA 2017

Published: November 2017 This Category Survey report examines consumer attitudes and behaviors in the US when it comes to the topic of grocery packaging. The report examines the key purposes, concerns and frustrations associated with packaging, as well as what packaging features can encourage trade-up. The report is split into six areas examining packaging and recycling,  packaging and safety, packaging and color, packaging and features, packaging and design and awareness towards different material sources. The report provides strategic recommendations on how packaging can be used to capture consumer attention and maximize perceptions of value when it comes to groceries.

Categories: Category Insight, Packaging, Packaging Insight
Regions and Countries: North America, USA

Understanding consumer attitudes to packaging in UK 2017

Published: November 2017 This Category Survey report examines consumer attitudes and behaviors when it comes to grocery packaging in the UK. The report examines key topics when it comes to packaging- packaging and recycling,  packaging and safety, packaging and color, packaging and features, packaging and design and awareness towards different material sources. The report examines what packaging attributes are most important to consumers and critically, what packaging strategies can be executed to influence purchasing behavior across different grocery sectors.

Categories: Category Insight, Packaging, Packaging Insight
Regions and Countries: Europe, UK

Understanding consumer attitudes to packaging in Germany 2017

Published: October 2017 This Category Survey report examines consumer attitudes and behaviors when it comes to packaging in the German grocery market. The report examines consumer attitudes and behavioral traits in six key areas - packaging and recycling,  packaging and safety, packaging and color, packaging and features, packaging and design and awareness towards different material sources.  

Categories: Category Insight, Packaging, Packaging Insight
Regions and Countries: Europe, Germany

Understanding the opportunities and challenges when it comes to “Wackaging”

Published: May 2017 This Packaging Insight report examines the concept of "Wackaging", a term coined to describe packaging and marketing strategies that are designed to make brands and products appear fun, friendly, quirky, topical and anti-establishment. The report examines the reasons behind the growth of such strategies and the reasons that they are popular amongst a more liberal consumer base. At the same time, the report examines the challenges associated with such strategies, particularly with campaigns that are designed to be deliberately controversial. The report provides strategic recommendations for industry players when it comes to designing marketing and packaging strategies around the concept of Wackaging.

Categories: Packaging Insight, Tradition and Liberalism
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

The importance of creating stand out appeal on the retail aisle – and how to do this 2017

Published: January 2017 This Shopper and Packaging Insight report examines what strategies brands and manufacturers can adopt to enhance product stand out appeal in order to capture consumer attention when grocery shopping. The report examines how retailer and brand loyalty among consumers across the globe is declining as consumers indicate that their grocery shopping habits are changing. At the same time, a high degree of routine and inertia continues to govern grocery shopping behavior. This report provides strategic recommendations around packaging design to help capture consumer attention and disrupt shopper behavior.

Categories: Packaging Insight, Shopper Insight
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Developing packaging strategies to target an ageing society

Published: October 2016 This Packaging Insight report examines the challenges and opportunities faced by the packaging industry as a result of an ageing society. The report highlights how despite the population continuing to get older and it being more important than ever before for the FMCG industry to understand the need states of seniors, many older consumers feel that brands do not understand their needs and wants. This report identifies strategies that help FMCG industry players target an ageing society in an effective, discreet and credible manner.

Categories: Packaging Insight
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Understanding how NFC technology can be used to target an ageing society

Published: August 2016 This Packaging Insight report examines the emergence of Near Field Communication Technology in the grocery market and in particular, on grocery labels. The report highlights how instead of novelty and gifting purposes, NFC technology should be used to more subtly target emerging need states that are arising as a result of an ageing society, and how the FMCG industry can do this.

Categories: Packaging Insight
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

What next for glass packaging in the FMCG market

Published: August 2016 This Packaging Insight report examines the current challenges faced by the glass manufacturing industry when it comes to the FMCG market, both from a consumer and economical perspective. From this, the report identifies key evolving consumer need states that the glass industry needs to understand and capitalize on, in order to maximize perceptions of value for money when it comes to glass packaging - and how this can be done.

Categories: Packaging Insight
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Developing effective packaging strategies that target the convenience and simplicity trend

Published: May 2016 This Packaging Insight report examines the importance of convenience and simplicity when it comes to modern day grocery products. The report provides a holistic overview of how consumers are seeking out products that save time and effort for a myriad of reasons and how the packaging industry can respond with the development of packaging innovation that aligns with evolving consumer need states.

Categories: Packaging Insight
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Sustainable packaging strategies in the FMCG market

Published: May 2016 This Packaging Insight report examines the issue of sustainability and environmentally-friendly behavior from a packaging perspective. The report examines the challenges faced by FMCG industry players when it comes to developing strategies that offer a win-win for the environment, consumer and business. The report provides strategic recommendations on how businesses can effectively develop sustainable packaging strategies.

Categories: Packaging Insight
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Developing stand out packaging strategies in grocery markets

Published: February 2016 This Packaging Insight report examines the importance of developing stand out packaging in the grocery market, and identifies effective strategies on how to do this . The report highlights how it is more difficult than ever to capture consumer attention and influence shopper behavior and that packaging is a critical component to achieving this but something that is often under-utilized, with their being many benefits for industry players in the grocery market with effective stand out packaging strategies.

Categories: Packaging Insight
Regions and Countries: Europe, North America

The ten major problems consumers have with FMCG packaging

Published: December 2015 This Packaging Insight report examines what major problems consumers have when it comes to packaging in the grocery market and the reasons behind this. The report provides best practice examples and strategic recommendations to help address these issues

Categories: Packaging Insight
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America