Shopper Insight

FMCG Reports

Understanding the impact BREXIT with have on imported brands in the UK 2017

Published: September 2017 This Shopper Insight report examines the implications that the UK's decision to leave the European Union will have on imported grocery products in the country. The report examines consumer confidence towards the economic outlook, their financial wellbeing and the degree of confusion around the implications of the BREXIT vote and the impact it will have on grocery prices. The report also examines consumer concerns towards rising grocery prices as a result of the referendum, whether consumers truly have a preference for local groceries over imports and whether attitudes towards imported brands really are changing. The report concludes by highlighting what the true challenges are facing imported brands in the UK grocery market over the foreseeable future.

Categories: Shopper Insight
Regions and Countries: Europe, UK

The importance of creating stand out appeal on the retail aisle – and how to do this 2017

Published: January 2017 This Shopper and Packaging Insight report examines what strategies brands and manufacturers can adopt to enhance product stand out appeal in order to capture consumer attention when grocery shopping. The report examines how retailer and brand loyalty among consumers across the globe is declining as consumers indicate that their grocery shopping habits are changing. At the same time, a high degree of routine and inertia continues to govern grocery shopping behavior. This report provides strategic recommendations around packaging design to help capture consumer attention and disrupt shopper behavior.

Categories: Packaging Insight, Shopper Insight
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Examining small basket shopping habits in developed economies

Published: July 2016 This Shopper Insight report examines shopper habits when it comes to top-up shopping occasions to purchase a small number of grocery items. The report examines the extent that such shopping missions are pre-planned or impulsive, which retailers do shoppers tend to visit, what items they purchase and what are their general attitudes and behaviors when engaging in such a shopping trip. Based on this, the report then identifies key ways in which retailers can have more of an influence on top-up shopping occasions.

Categories: Shopper Insight
Regions and Countries: Europe, Germany, North America, UK, USA

Examining online grocery shopping habits

Published: January 2016 This Shopper Insight report examines the online grocery shopper, examining their motivations for shopping online, attitudes to service and what aspects of online services can be improved. The report also examines what retailers can do to encourage more consumers to start shopping online for their groceries

Categories: Shopper Insight
Regions and Countries: Europe, North America

Identifying opportunities for the evolution of promotional habits

Published: October 2015 This Shopper Insight Report examines shopper attitudes to traditional promotional offerings across the food, non-alcoholic beverages, alcoholic beverages and personal care sectors. The report examines how traditional promotional offerings are increasingly misalign with the modern day shopper and what retailers can do to make promotional offers more appealing and relevant

Categories: Shopper Insight
Regions and Countries: Europe, North America

Shopper Insight Shopper segmentation - exploring the different kinds of shopper

Published: October 2015 This Shopper Insight Report examines the different types of shopper that exist in the grocery market, their attitudes towards shopping and a breakdown of the shopper and their prevalence rate by gender, age and income. From this, the report examines each segmentation's typical shopper journey from preparation to post-shop

Categories: Shopper Insight
Regions and Countries: Europe, North America

Shopper Insight US Survey 2015

Published: October 2015 FMCG Gurus survey data of 1,000 respondents in the USA on their grocery shopping behavior. The data is broken down by age, gender and whether the respondent does their main grocery shop in-store or online

Categories: Shopper Insight
Regions and Countries: North America, USA

Shopper Insight Main Report US

Published: October 2015 This Shopper Insight Report examines the US shopper and their attitudes and behaviors across the shopper journey when doing main and top-up shopping trips. The report examines how consumers prepare for such shopping trips and the way in which they shop, their opinions towards promotional offers, private label, new products and aisle design, and how they evaluate the shopping experience afterwards

Categories: Shopper Insight
Regions and Countries: North America, USA

Shopper Insight Main Report Germany

Published: October 2015 This Shopper Insight Report examines the German shopper and their attitudes and behaviors across the shopper journey when doing main and top-up shopping trips. The report examines how consumers prepare for such shopping trips and the way in which they shop, their opinions towards promotional offers, private label, new products and aisle design, and how they evaluate the shopping experience afterwards

Categories: Shopper Insight
Regions and Countries: Europe, Germany

Shopper Insight Survey Germany 2015

Published: October 2015 FMCG Gurus survey data of 1,000 respondents in Germany on their grocery shopping behavior. The data is broken down by age, gender and whether the respondent does their main grocery shop in-store or online

Categories: Shopper Insight
Regions and Countries: Europe, Germany

Shopper Insight UK Survey 2015

Published: October 2015 FMCG Gurus survey data of 1,000 respondents in UK on their grocery shopping behavior. The data is broken down by age, gender and whether the respondent does their main grocery shop in-store or online

Categories: Shopper Insight
Regions and Countries: Europe, UK

Shopper Insight Main Report UK

Published: October 2015 This Shopper Insight Report examines the UK shopper and their attitudes and behaviors across the shopper journey when doing main and top-up shopping trips. The report examines how consumers prepare for such shopping trips and the way in which they shop, their opinions towards promotional offers, private label, new products and aisle design, and how they evaluate the shopping experience afterwards

Categories: Shopper Insight
Regions and Countries: Europe, UK