Understanding the impact BREXIT with have on imported brands in the UK 2017
Published: September 2017 This Shopper Insight report examines the implications that the UK's decision to leave the European Union will have on imported grocery products in the country. The report examines consumer confidence towards the economic outlook, their financial wellbeing and the degree of confusion around the implications of the BREXIT vote and the impact it will have on grocery prices. The report also examines consumer concerns towards rising grocery prices as a result of the referendum, whether consumers truly have a preference for local groceries over imports and whether attitudes towards imported brands really are changing. The report concludes by highlighting what the true challenges are facing imported brands in the UK grocery market over the foreseeable future.