Africa

FMCG Reports

Understanding consumer attitudes to packaging in Nigeria in 2017

Published: December 2017 This Category Survey report examines consumer attitudes and behaviors in Nigeria when it comes to the topic of grocery packaging. The report analyzes what key need states consumers have when it comes to packaging across different grocery sectors and what their key frustrations are when it comes to packaging. The report is broken down into six parts examining packaging and recycling, packaging and safety, packaging and color, packaging and features, packaging and design and awareness towards different material sources. The report provides strategic recommendations around how to ensure packaging is an influential factor when it comes to purchasing occasions.

Categories: Category Insight, Packaging, Packaging Insight
Regions and Countries: Africa, Nigeria

Consumer and Market Trends – Dairy in Nigeria

Published: November 2017 This Category Insight Report examines the dairy sector in Nigeria from a market and consumer perspective. Examining the milk, cheese, yogurt, ice cream and butter and spreads categories, the report provides historical and projected market data figures, consumer survey insight on the dairy market when it comes to key trends such as health & wellness, quality & indulgence and comfort and trust, as well as strategic recommendations for industry players targeting the sector.

Categories: Category Insight, Dairy
Regions and Countries: Africa, Nigeria

Consumer attitudes to functional food and drink in Nigeria in 2017

Published: November 2017 This Taste & Nutrition Claims report examines the opportunity for brands targeting the functional food and drinks market in Nigeria. The report examines how a growing middle class with greater levels of disposable income are looking for groceries that help boost their health. The report examines levels of interest in products positioned around long-term and day-to-day health benefits and the reasons behind this. The report provides strategic recommendations on how to effectively target the functional grocery market in the country.

Categories: Claims, Taste and Nutrition
Regions and Countries: Africa, Nigeria

Consumer attitudes to functional food and drink in South Africa 2017

Published: November 2017 This Taste & Nutrition Claims report examines the opportunities that exist for functional food and drink brands in South Africa. The report examines consumer attitudes towards long-term and day-to-day health claims, examining the reasons why consumer interest in such products is growing. The report provides recommendations for brands to capitalize on high levels of interest in such grocery products.

Categories: Claims, Taste and Nutrition
Regions and Countries: Africa, South Africa

Evaluating taste and nutrition in Nigeria in 2017

Published: October 2017 This Taste & Nutrition Country report examines how changing eating and drinking habits in Nigeria are having an impact on the health and wellbeing of consumers in the country. Obesity and other lifestyle-related health problems are becoming more common across Africa, and Nigeria is no exception to this. This can be linked to the westernization of lifestyles and rising levels of disposable income resulting in a greater number of non-essential consumption occasions. This report examines different aspects of eating and drinking occasions, understanding how products can be positioned in a manner that offer consumers taste and nutrition simultaneously and without the compromise.

Categories: Country, Taste and Nutrition
Regions and Countries: Africa, Nigeria

Evaluating taste and nutrition in South Africa in 2017

Published: October 2017 This Taste & Nutrition Country report examines five key issues surrounding the topics of taste and nutrition within the South African grocery market, and what brands can do to offer consumers both of these need states simultaneously and without the compromise. The report examines how eating and drinking habits are changing within the country, and the impact this having on health and wellbeing. Examining topics such as evolving snacking occasions, weight management routines, attitudes towards functional groceries and the desire for pure and wholesome groceries, the report provides strategic recommendations for brands operating in the South African grocery market.

Categories: Country, Taste and Nutrition
Regions and Countries: Africa, South Africa

Understanding consumer attitudes to clean label in South Africa in 2017

Published: September 2017 This Taste & Nutrition report examines the issue of clean label in South Africa, identifying opportunities for industry players in the food and drink sectors, and highlighting what pitfalls to avoid. The report examines consumer awareness to clean label and what claims related to clean label are of most importance to consumers across a number of food and drink sectors. From this, the report then focuses on the issues of ingredient and nutritional labeling simplification, providing strategic recommendations on how to make clean label claims more influential on purchase behavior.

Categories: Clean Label, Taste and Nutrition
Regions and Countries: Africa, South Africa

Understanding consumer attitudes to clean label in Nigeria in 2017

Published: September 2017 This Taste & Nutrition report examines the issue of clean label in Nigeria, identifying opportunities for industry players in the food and drink sectors, and highlighting what pitfalls to avoid. The report examines consumer awareness to clean label and what claims related to clean label are of most importance to consumers across a number of food and drink sectors. From this, the report then focuses on the issues of ingredient and nutritional labeling simplification, providing strategic recommendations on how to make clean label claims more influential on purchase behavior.

Categories: Clean Label, Taste and Nutrition
Regions and Countries: Africa, Nigeria

Understanding global consumer attitudes to Omega 3 in 2017

Published: September 2017 This Taste & Nutrition Ingredient report examines consumer attitudes when it comes to the ingredient Omega 3. The report examines the extent that consumers are aware of the related health benefits, the extent to which they seek out the ingredient when buying groceries and in what categories, as well as what time of day they are most likely to turn to the ingredient for a health boost. The report provides strategic recommendations on how to make Omega 3 claims more influential on purchasing behavior.

Categories: Ingredients, Taste and Nutrition
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Understanding global consumer attitudes to guarana in 2017

Published: August 2017 This Taste & Nutrition Ingredient report examines consumer attitudes towards guarana. The report looks at how despite the ingredient becoming more popular in new product development in recent years, awareness and interest of the ingredient remains somewhat low outside of Brazil. Examining the extent to which consumers seek out the ingredient and in what categories, the report examines how more needs to be done to raise awareness about the link between guarana and energy and weight management, as well as reducing concerns about the potential side effects of consumption.

Categories: Ingredients, Taste and Nutrition
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Understanding global consumer attitudes to ginseng in 2017

Published: August 2017 This Taste & Nutrition Ingredient report examines consumer attitudes and behaviors when it comes to ginseng. An ingredient that has grown in popularity in recent years when it comes to new product development, the report looks at the extent to which consumers are aware of the health benefits associated with the ingredient, the extent that they regularly check product labeling for the ingredient, the time of the day they are most likely to do so and in what categories. The report also examines the key lifestyle issues of consumers suffering from a lack of energy and being concerned about waistlines, and how brands of products that contain ginseng need to target these need states in a more effective manner.

Categories: Ingredients, Taste and Nutrition
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Understanding global consumer attitudes to fiber in 2017

Published: August 2017 This Taste & Nutrition Ingredient report examines consumer attitudes towards fiber. In particular, the report looks at the extent to which consumers are aware of the health benefits associated with fiber, the extent to which they check product labeling for the ingredient, at what time of the day are they most likely to look for high fiber products and in what categories are they most likely to do so. The report examines the key reasons why consumers are turning to high fiber products and identifies opportunities and challenges that exist for brands that produce high fiber products.

Categories: Ingredients, Taste and Nutrition
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

What next for private label and national brands?

Published: August 2017 This Consumer Insight Pack examines the state of private label grocery brands from a retail and consumer perspective, analyzing what opportunities and threats exist for both non-branded and branded products. A follow up to a 2015 report, this report examines the global private label market, examining how established the market is, what consumer attitudes are towards private label brands and critically, what factors are influencing consumer attitudes and behaviors and resulting in them becoming less brand loyal towards national brands. From this, the report provides strategic recommendations for both branded and non-branded industry players.

Categories: Value and Loyalty
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Understanding consumer trends in the Kenyan grocery market

Published: July 2017 This Country Profile examines evolving consumer trends, attitudes and behavior in Kenya, a country associated with economic growth and a growing middle class.  Using FMCG Gurus' eight mega-trend framework, the report examines consumer attitudes and behaviors when it comes to key trends such as health and wellness, quality and indulgence and convenience and simplicity. The report examines how consumption and purchasing habits are changing in the country and how brands and manufacturers can capitalize on this. The report also highlights the importance of not over-estimating the spending power of consumers in the country and also highlights some of the challenges that western brands face from a consumer perspective.

Categories: Country Profiles
Regions and Countries: Africa, Kenya

Understanding consumer attitudes to clean label in Kenya in 2017

Published: July 2017 This Taste & Nutrition report examines the issue of clean label in Kenya, identifying opportunities for industry players in the food and drink sectors, and highlighting what pitfalls to avoid. The report examines consumer awareness to clean label and what claims related to clean label are of most importance to consumers across a number of food and drink sectors. From this, the report then focuses on the issues of ingredient and nutritional labeling simplification, providing strategic recommendations on how to make clean label claims more influential on purchase behavior.

Categories: Clean Label, Taste and Nutrition
Regions and Countries: Africa, Kenya

Consumer attitudes to functional food and drink in Kenya in 2017

Published: July 2017 This Taste & Nutrition Claims report examines how consumers in Kenya are taking a proactive approach to health maintenance, as a result of factors such as changing lifestyles, dietary habits and rising levels of disposable income, as well as gradually changing societal structures. The report examines the extent that consumers are interested in products that are positioned around offering long-term and day-to-day health benefits, the extent that they seek out such products and in which sectors do they most like to see such claims. The report provides strategic recommendations for industry players to capitalize on consumers in the country taking steps to maintain and manage their health.

Categories: Claims, Taste and Nutrition
Regions and Countries: Africa, Kenya

Targeting the Tradition and Liberalism trend in 2017

Published: June 2017 This Consumer Insight Report provides an in-depth and holistic view of how the Tradition and Liberalism trend is shaping consumer attitudes and behaviors in 2017 and beyond. The report examines the trends and sub-trends such as blurring gender roles, liberal mindsets and changing household structures, examining how many consumers find themselves at something of a crossroads between conservative and liberal values when it comes to their outlook on life, and how this is influencing the way that they think and behave. The report highlights why it crucial for brands to understand the evolving needs and wants of consumers, as mindsets evolve from one generation to the next.

Categories: Tradition and Liberalism
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Understanding global consumer attitudes to antioxidants in 2017

Published: June 2017 This Taste & Nutrition Ingredient report examines consumer attitudes to antioxidants across the globe and the influence that such product claims have on buying behavior. The report examines levels of awareness towards the touted benefits of calcium, the tendency to check product literature for such information, in which product sectors do they like to see such claims and at what times are such claims most likely to be influential. The report provides how much needs to be done to raise awareness and credibility when it comes to antioxidant claims.

Categories: Ingredients, Taste and Nutrition
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Understanding consumer trends in the South Africa grocery market

Published: January 2017 This Country Profile examines evolving consumer trends in South Africa using FMCG Gurus' unique mega-trend framework. The report examines how key trends such as health and wellness, convenience and simplicity and quality and indulgence are influencing attitudes and behaviors in a country that, whilst associated with a growing middle class, continues to face a number of challenges which impact on the confidence and behavior of consumers. The report provides strategic recommendations for brands targeting the country, as well as highlighting what pitfalls to avoid.

Categories: Country Profiles
Regions and Countries: Africa, South Africa

Understanding consumer trends in the Nigeria grocery market

Published: November 2016 This Country Profile report examines evolving consumer trends, attitudes and behaviors in Nigeria. Touted as one of the most opportunistic economies in the world, Nigeria is at something of a crossroads whereby consumers are becoming more aspiration orientated but at the same time, remain concerned about their ability to handle day-to-day living costs. The report examines key trends such as indulgence, health, convenience and value and provides strategic recommendations on how national and international brands can target a changing consumer landscape in the country.

Categories: Country Profiles
Regions and Countries: Africa, Nigeria

Evaluating taste and nutrition in Kenya in 2017

Published: June 2017 This Taste & Nutrition Country report examines the complexities of consumer attitudes and behaviors in Kenya when it comes to the issue of taste and nutrition. The report examines five key pillars that the food and drink industry can target in order to offer consumers health and indulgence simultaneously without the compromise.

Categories: Country, Taste and Nutrition
Regions and Countries: Africa, Kenya

Understanding global consumer attitudes to sugar in 2017

Published: June 2017 This Taste & Nutrition Ingredient report examines consumer attitudes to sugar across the globe. In particularly it examines the extent to which consumers are aware of the health implications associated with excessive sugar intake and the extent to which they check nutritional labeling for such information. Additionally, the report also examines the extent to which consumers are trying to reduce their sugar intake and in which product sectors are claims around low sugar most influential on purchase behavior. The report also provides strategic recommendations when it comes to consumers and the issue of sugar intake.

Categories: Ingredients, Taste and Nutrition
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Understanding global consumer attitudes to calcium in 2017

Published: June 2017 This Taste & Nutrition Ingredient report examines consumer attitudes to calcium across the globe and the influence that such product claims have on buying behavior. The report examines levels of awareness towards the touted benefits of calcium, the tendency to check product literature for such information, in which product sectors do they like to see such claims and at what times are such claims most likely to be influential. The report provides strategic recommendations on how to make calcium claims more influential on purchasing habits.

Categories: Ingredients, Taste and Nutrition
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Targeting the Health and Wellness trend in 2017

Published: May 2017 This Consumer Insight Report provides an in-depth and holistic view of how the Health and Wellness trend is shaping consumer attitudes and behaviors in 2017 and beyond. The report examines key sub-trends such as weight management, balance seeking, sterilized society, fear of illness, image consciousness, holistic beauty, relaxation and energy and analyzes how these are shaping the way consumers think and act on both a day-to-day and long-term basis. As the issue of health and wellbeing becomes more complex than ever, the report provides strategic recommendations and highlights opportunities for industry players to capitalize on across the FMCG market.

Categories: Health and Wellness
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Targeting the Quality and Indulgence trend in 2017

Published: May 2017 This Consumer Insight Report provides an in-depth and holistic view of how the Quality and Indulgence trend is shaping consumer attitudes and behaviors across the globe in 2017 and beyond. The report examines what this trend is and its related sub-trends, and how consumers are becoming more experimental, hedonistic and quality conscious and the implications this has when it comes to buying groceries. The report identifies strategies for FMCG industry players to capitalize on, in order to make products stand out and capture consumer attention at a time when they are more demanding than ever.

Categories: Quality and Indulgence
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Understanding global consumer attitudes to natural sweeteners in 2017

Published: May 2017 This Taste & Nutrition Ingredient report examines consumer attitudes to natural sweeteners across the globe and the influence that such product claims have on buying behavior. The report examines levels of awareness towards the touted benefits of natural sweeteners, the tendency to check product literature for such information, in which product sectors do they like to see such claims and at what times are such claims most likely to be influential. The report provides strategic recommendations on how to make natural sweetener claims more influential on purchasing habits.

Categories: Ingredients, Taste and Nutrition
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Targeting the Value and Loyalty trend in 2017

Published: May 2017 This Consumer Insight Report provides an in-depth and holistic view of how the Value and Loyalty trend is shaping consumer attitudes and behaviors across the globe in 2017 and beyond. The report examines what this trend is and its related sub-trends, and how issues such as consumers engaging in forms of high/low consumerism, demonstrating a willingness to shop around for the best deal and adopting a more rational approach to grocery shopping, are shaping the way that consumers think and behave in the grocery market. The report identifies strategies for FMCG industry players in order to maximize perceptions of value and maintain brand loyalty.

Categories: Value and Loyalty
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Understanding global consumer attitudes to natural colors in 2017

Published: May 2017 This Taste & Nutrition Ingredient report examines consumer attitudes to natural colors across the globe and the influence that such product claims have on buying behavior. The report examines levels of awareness towards the touted benefits of natural colors, the tendency to check product literature for such information, in which product sectors do they like to see such claims and at what times are such claims most likely to be influential. The report provides strategic recommendations on how to make natural color claims more influential on purchasing habits.

Categories: Ingredients, Taste and Nutrition
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Understanding global consumer attitudes to natural flavors in 2017

Published: May 2017 This Taste & Nutrition Ingredient report examines consumer attitudes to natural flavors across the globe and the influence that such product claims have on buying behavior. The report examines levels of awareness towards the touted benefits of natural flavors, the tendency to check product literature for such information, in which product sectors do they like to see such claims and at what times are such claims most likely to be influential. The report provides strategic recommendations on how to make natural flavor claims more influential on purchasing habits.

Categories: Ingredients, Taste and Nutrition
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Identifying consumer demographics trends when analyzing meal and snacking occasions

Published: May 2017 This Consumer Insight Pack examines consumer attitudes and behaviors when it comes to meal-time and snacking habits, examining trends by demographic groups. The report looks at the tendency to skip breakfast, lunch and dinner in the average week and the tendency to snack in the morning, afternoon and evening. The report also examines the key motivations for snacking among consumers, again analyzing need states by demographics. The report provides strategic recommendations on how the snacking industry can capitalize on evolving attitudes and behaviors in the global market.

Categories: Convenience and Simplicity
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Targeting the Expression and Individuality Trend in 2017

Published: May 2017 This Consumer Insight Report provides an in-depth and holistic view of how the Expression and Individuality trend is shaping consumer attitudes and behaviors across the globe in 2017 and beyond.The report examines what this trend is and its related trends, and how self-expression, the desire for personalization and concerns about identity protection are shaping the way that consumers think and behave in the grocery market. The report identifies strategies for FMCG industry players at a time when consumers increasingly want brands to communicate values and beliefs and meet their specific needs.

Categories: Expression and Individuality
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Understanding the opportunities and challenges when it comes to “Wackaging”

Published: May 2017 This Packaging Insight report examines the concept of "Wackaging", a term coined to describe packaging and marketing strategies that are designed to make brands and products appear fun, friendly, quirky, topical and anti-establishment. The report examines the reasons behind the growth of such strategies and the reasons that they are popular amongst a more liberal consumer base. At the same time, the report examines the challenges associated with such strategies, particularly with campaigns that are designed to be deliberately controversial. The report provides strategic recommendations for industry players when it comes to designing marketing and packaging strategies around the concept of Wackaging.

Categories: Packaging Insight, Tradition and Liberalism
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Targeting the Convenience and Simplicity trend in 2017

Published: April 2017 This Consumer Insight Report provides an in-depth and holistic view of how the Convenience and Simplicity trend is shaping consumer attitudes and behaviors across the globe in 2017 and beyond. The report examines what this trend is and its related sub-trends, and how busy lives are influencing the way that consumers eat and drink, purchase personal care and decipher information. As perceptions of time-scarcity become more common, the report identifies strategies for the FMCG industry to capitalize on this.

Categories: Convenience and Simplicity
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Targeting the Assurance and Comfort trend in 2017

Published: April 2017 This Consumer Insight Report provides an in-depth and holistic view of how the Assurance and Comfort trend is shaping consumer attitudes and behaviors across the globe in 2017 and beyond. The report examines what this trend is and its related sub-trends, and how issues such as the desire for happiness and improved mental wellbeing and good personal relationships with loved ones, as well as the importance of trust and transparency are influencing consumption. The report highlights the opportunities and challenges that this poses for the FMCG industry.

Categories: Assurance and Comfort
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Targeting the Changing Societal Structures trend in 2017

Published: April 2017 This Consumer Insight Report provides an in-depth and holistic view of how the Changing Societal Structures trend is shaping consumer attitudes and behaviors across the globe in 2017 and beyond. The report examines what this trend is and its related sub-trends, and the impact that issues such as wealth polarization, environmental change and ageing societies are having on consumers and the opportunities and challenges that this poses for the FMCG industry.

Categories: Changing Societal Structures
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Understanding global consumer attitudes to salt in 2017

Published: March 2017 This Taste & Nutrition Ingredient report examines consumer attitudes to salt across the globe. The report examines consumers attitudes towards salt content in groceries and the influence that such product claims have on buying behavior. The report also examines the wider issue of consumer attitudes to dietary evils as they seek out more groceries deemed natural. The report concludes with strategic recommendations for industry players.

Categories: Ingredients, Taste and Nutrition
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Understanding global consumer attitudes to fat 2017

Published: March 2017 This Taste & Nutrition Ingredient report examines consumer attitudes to saturated dietary fats across the globe. The report examines consumers attitudes towards fat content in groceries and the influence that such product claims have on buying behavior. The report also examines the wider issue of consumer attitudes to dietary evils as they seek out more groceries deemed natural. The report concludes with strategic recommendations for industry players.

Categories: Ingredients, Taste and Nutrition
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Global Ready Meal Market 2010-2020

Countries covered: US, Belgium, Croatia, Denmark, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Poland, Portugal, Romania, Russia, Spain, Sweden, Turkey, UK, Ukraine, Australia, China, India, Indonesia, Japan, Malaysia,  Philippines, Thailand, Vietnam, Argentina, Brazil, Chile, Columbia, Mexico, Peru, Algeria, Egypt, Kenya, Nigeria,  South Africa, Saudi Arabia

Categories: Food, Market Data
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Global Pizza Market 2010-2020

Countries covered: US, Belgium, Croatia, Denmark, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Poland, Portugal, Romania, Russia, Spain, Sweden, Turkey, UK, Ukraine, Australia, China, India, Indonesia, Japan, Malaysia,  Philippines, Thailand, Vietnam, Argentina, Brazil, Chile, Columbia, Mexico, Peru, Algeria, Egypt, Kenya, Nigeria,  South Africa, Saudi Arabia

Categories: Food, Market Data
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Global Milk Market 2010-2020

Countries covered: US, Belgium, Croatia, Denmark, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Poland, Portugal, Romania, Russia, Spain, Sweden, Turkey, UK, Ukraine, Australia, China, India, Indonesia, Japan, Malaysia,  Philippines, Thailand, Vietnam, Argentina, Brazil, Chile, Columbia, Mexico, Peru, Algeria, Egypt, Kenya, Nigeria,  South Africa, Saudi Arabia

Categories: Market Data, Non-alcoholic beverages
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Global Butter & Dairy Spreads Market 2010-2020

Countries covered: US, Belgium, Croatia, Denmark, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Poland, Portugal, Romania, Russia, Spain, Sweden, Turkey, UK, Ukraine, Australia, China, India, Indonesia, Japan, Malaysia,  Philippines, Thailand, Vietnam, Argentina, Brazil, Chile, Columbia, Mexico, Peru, Algeria, Egypt, Kenya, Nigeria,  South Africa, Saudi Arabia

Categories: Food, Market Data
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Global Cheese Market 2010-2020

Countries covered: US, Belgium, Croatia, Denmark, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Poland, Portugal, Romania, Russia, Spain, Sweden, Turkey, UK, Ukraine, Australia, China, India, Indonesia, Japan, Malaysia,  Philippines, Thailand, Vietnam, Argentina, Brazil, Chile, Columbia, Mexico, Peru, Algeria, Egypt, Kenya, Nigeria,  South Africa, Saudi Arabia

Categories: Food, Market Data
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Consumer and Market Trends - Bakery in South Africa

Published: February 2017 This Category Insight Report examines the bakery sector in South Africa from a market and consumer perspective. Examining the biscuit, bread and cakes & pastries categories, the report provides historical and projected market data figures, consumer survey insight on the bakery market when it comes to key trends such as health & wellness, quality & indulgence and convenience & simplicity, as well as strategic recommendations for industry players targeting the sector

Categories: Bakery, Category Insight
Regions and Countries: Africa, South Africa

Consumer and Market Trends - Bakery in Nigeria

Published: February 2017 This Category Insight Report examines the bakery sector in Nigeria from a market and consumer perspective. Examining the biscuit, bread and cakes & pastries categories, the report provides historical and projected market data figures, consumer survey insight on the bakery market when it comes to key trends such as health & wellness, quality & indulgence and convenience & simplicity, as well as strategic recommendations for industry players targeting the sector

Categories: Bakery, Category Insight
Regions and Countries: Africa, Nigeria

Consumer and Market Trends - Bakery in Kenya

Published: February 2017 This Category Insight Report examines the bakery sector in Kenya from a market and consumer perspective. Examining the biscuit, bread and cakes & pastries categories, the report provides historical and projected market data figures, consumer survey insight on the bakery market when it comes to key trends such as health & wellness, quality & indulgence and convenience & simplicity, as well as strategic recommendations for industry players targeting the sector.

Categories: Bakery, Category Insight
Regions and Countries: Africa, Kenya

Global Cakes & Pastries Market 2010-2020

Countries covered: US, Belgium, Croatia, Denmark, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Poland, Portugal, Romania, Russia, Spain, Sweden, Turkey, UK, Ukraine, Australia, China, India, Indonesia, Japan, Malaysia,  Philippines, Thailand, Vietnam, Argentina, Brazil, Chile, Columbia, Mexico, Peru, Algeria, Egypt, Kenya, Nigeria,  South Africa, Saudi Arabia

Categories: Food, Market Data
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Global Bread Market 2010-2020

Countries covered: US, Belgium, Croatia, Denmark, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Poland, Portugal, Romania, Russia, Spain, Sweden, Turkey, UK, Ukraine, Australia, China, India, Indonesia, Japan, Malaysia,  Philippines, Thailand, Vietnam, Argentina, Brazil, Chile, Columbia, Mexico, Peru, Algeria, Egypt, Kenya, Nigeria,  South Africa, Saudi Arabia

Categories: Food, Market Data
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Global Gum Market 2010-2020

Countries covered: US, Belgium, Croatia, Denmark, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Poland, Portugal, Romania, Russia, Spain, Sweden, Turkey, UK, Ukraine, Australia, China, India, Indonesia, Japan, Malaysia,  Philippines, Thailand, Vietnam, Argentina, Brazil, Chile, Columbia, Mexico, Peru, Algeria, Egypt, Kenya, Nigeria,  South Africa, Saudi Arabia

Categories: Food, Market Data
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Global Ice Cream Market 2010-2020

Countries covered: US, Belgium, Croatia, Denmark, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Poland, Portugal, Romania, Russia, Spain, Sweden, Turkey, UK, Ukraine, Australia, China, India, Indonesia, Japan, Malaysia,  Philippines, Thailand, Vietnam, Argentina, Brazil, Chile, Columbia, Mexico, Peru, Algeria, Egypt, Kenya, Nigeria,  South Africa, Saudi Arabia

Categories: Food, Market Data
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

What next for the snacking market – a global overview

Published: January 2017 This Consumer Insight Report examines the evolution of the global snacking market, identifying future opportunities that exist for industry players when it comes to new product development. The report looks at changing meal-time habits, changing snacking habits and the motivations for doing so, and what are the most important factors governing choice of snacking product. The report also provides an extensive analysis on the topic of health when it comes to snacking, and what the industry can do to offer guilt-free solutions to consumers.

Categories: Convenience and Simplicity
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

The importance of creating stand out appeal on the retail aisle – and how to do this 2017

Published: January 2017 This Shopper and Packaging Insight report examines what strategies brands and manufacturers can adopt to enhance product stand out appeal in order to capture consumer attention when grocery shopping. The report examines how retailer and brand loyalty among consumers across the globe is declining as consumers indicate that their grocery shopping habits are changing. At the same time, a high degree of routine and inertia continues to govern grocery shopping behavior. This report provides strategic recommendations around packaging design to help capture consumer attention and disrupt shopper behavior.

Categories: Packaging Insight, Shopper Insight
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

How consumers are driving the sports nutrition market

Published: January 2017 This Consumer Insight Report examines the global sports nutrition market and the opportunities and challenges that exist when it comes to products that contain protein and branch chain amino acids. The report looks at how everyday consumers are turning to sports nutrition products and the reasons behind this, but how certain challenges exists that could impact on the long-term popularity of the market. The report provides strategic recommendations on launching new products within the market when it comes to consumer, category, occasion and positioning.

Categories: Health and Wellness
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

The impact of Stevia today and what this means for tomorrow

Published: November 2016 This Consumer Insight Pack examines consumer attitudes towards Stevia, and what strategies FMCG industry players need to adopt to make the alternative sweetener more mainstream and appealing. The report examines the key reasons that are driving demand for Stevia formulated products but ultimately, how a lack of awareness and confusion towards the benefits of the ingredient, combined with a number of inhibitors such as taste and indulgence and consumer skepticism can act as a barrier to purchase of such products.

Categories: Health and Wellness
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Global Yogurt Market 2010-2020

Countries covered: US, Belgium, Croatia, Denmark, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Poland, Portugal, Romania, Russia, Spain, Sweden, Turkey, UK, Ukraine, Australia, China, India, Indonesia, Japan, Malaysia,  Philippines, Thailand, Vietnam, Argentina, Brazil, Chile, Columbia, Mexico, Peru, Algeria, Egypt, Kenya, Nigeria,  South Africa, Saudi Arabia, UAE

Categories: Food, Market Data
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Developing packaging strategies to target an ageing society

Published: October 2016 This Packaging Insight report examines the challenges and opportunities faced by the packaging industry as a result of an ageing society. The report highlights how despite the population continuing to get older and it being more important than ever before for the FMCG industry to understand the need states of seniors, many older consumers feel that brands do not understand their needs and wants. This report identifies strategies that help FMCG industry players target an ageing society in an effective, discreet and credible manner.

Categories: Packaging Insight
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

How to encourage consumers to trade-up when grocery shopping

Published: September 2016 This Consumer Insight Pack examines how consumers are looking to save money on certain items when grocery shopping, in order to trade-up in other product categories. The report examines why consumers are doing this and why it will intensify in the future, and what FMCG industry players can do to encourage consumers to trade-up in categories.

Categories: Value and Loyalty
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Global Concentrates Market 2010-2020

Countries covered: US, Belgium, Croatia, Denmark, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Poland, Portugal, Romania, Russia, Spain, Sweden, Turkey, UK, Ukraine, Australia, China, India, Indonesia, Japan, Malaysia,  Philippines, Thailand, Vietnam, Argentina, Brazil, Chile, Columbia, Mexico, Peru, Algeria, Egypt, Kenya, Nigeria,  South Africa, Saudi Arabia, UAE

Categories: Market Data, Non-alcoholic beverages
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Global Carbonated Soft Drinks 2010-2020

Countries covered: US, Belgium, Croatia, Denmark, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Poland, Portugal, Romania, Russia, Spain, Sweden, Turkey, UK, Ukraine, Australia, China, India, Indonesia, Japan, Malaysia,  Philippines, Thailand, Vietnam, Argentina, Brazil, Chile, Columbia, Mexico, Peru, Algeria, Egypt, Kenya, Nigeria,  South Africa, Saudi Arabia, UAE

Categories: Market Data, Non-alcoholic beverages
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Global Cereal Market 2010-2020

Countries covered: US, Belgium, Croatia, Denmark, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Poland, Portugal, Romania, Russia, Spain, Sweden, Turkey, UK, Ukraine, Australia, China, India, Indonesia, Japan, Malaysia,  Philippines, Thailand, Vietnam, Argentina, Brazil, Chile, Columbia, Mexico, Peru, Algeria, Egypt, Kenya, Nigeria,  South Africa, Saudi Arabia, UAE

Categories: Food, Market Data
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Global Biscuit Market 2010-2020

Countries covered: US, Belgium, Croatia, Denmark, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Poland, Portugal, Romania, Russia, Spain, Sweden, Turkey, UK, Ukraine, Australia, China, India, Indonesia, Japan, Malaysia,  Philippines, Thailand, Vietnam, Argentina, Brazil, Chile, Columbia, Mexico, Peru, Algeria, Egypt, Kenya, Nigeria,  South Africa, Saudi Arabia, UAE

Categories: Food, Market Data
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Global Sports and Energy Drinks Market 2010-2020

Countries covered: US, Belgium, Croatia, Denmark, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Poland, Portugal, Romania, Russia, Spain, Sweden, Turkey, UK, Ukraine, Australia, China, India, Indonesia, Japan, Malaysia,  Philippines, Thailand, Vietnam, Argentina, Brazil, Chile, Columbia, Mexico, Peru, Algeria, Egypt, Kenya, Nigeria,  South Africa, Saudi Arabia, UAE

Categories: Market Data, Non-alcoholic beverages
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Global Juice Market 2010-2020

Countries covered: US, Belgium, Croatia, Denmark, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Poland, Portugal, Romania, Russia, Spain, Sweden, Turkey, UK, Ukraine, Australia, China, India, Indonesia, Japan, Malaysia,  Philippines, Thailand, Vietnam, Argentina, Brazil, Chile, Columbia, Mexico, Peru, Algeria, Egypt, Kenya, Nigeria,  South Africa, Saudi Arabia, UAE

Categories: Market Data, Non-alcoholic beverages
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Global Savory Snacks Market 2010-2020

Countries covered: US, Belgium, Croatia, Denmark, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Poland, Portugal, Romania, Russia, Spain, Sweden, Turkey, UK, Ukraine, Australia, China, India, Indonesia, Japan, Malaysia,  Philippines, Thailand, Vietnam, Argentina, Brazil, Chile, Columbia, Mexico, Peru, Algeria, Egypt, Kenya, Nigeria,  South Africa, Saudi Arabia, UAE

Categories: Food, Market Data
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Global Sugar Confectionery Market 2010-2020

Countries covered: US, Belgium, Croatia, Denmark, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Poland, Portugal, Romania, Russia, Spain, Sweden, Turkey, UK, Ukraine, Australia, China, India, Indonesia, Japan, Malaysia,  Philippines, Thailand, Vietnam, Argentina, Brazil, Chile, Columbia, Mexico, Peru, Algeria, Egypt, Kenya, Nigeria,  South Africa, Saudi Arabia, UAE

Categories: Food, Market Data
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Global Chocolate Market 2010-2020

Countries covered: US, Belgium, Croatia, Denmark, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Poland, Portugal, Romania, Russia, Spain, Sweden, Turkey, UK, Ukraine, Australia, China, India, Indonesia, Japan, Malaysia,  Philippines, Thailand, Vietnam, Argentina, Brazil, Chile, Columbia, Mexico, Peru, Algeria, Egypt, Kenya, Nigeria,  South Africa, Saudi Arabia, UAE

Categories: Food, Market Data
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Experimental brand and marketing strategies - is it key for continued success ?

Published: September 2016 This Consumer Insight Pack examines the issue of experimental groceries and marketing campaigns in the FMCG market. The report examines how more experiential strategies are needed because of more demanding consumers simultaneously wanting to try new products whilst also being more difficult than ever to impress. The report examines how products can be positioned as more experiential and what need states to target, whilst also what pitfalls to avoid.

Categories: Quality and Indulgence
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

The evolution of taste and nutrition

Published: August 2016 This Consumer Insight Pack examines the issue of taste and nutrition within the food and drink market. The report examines why demand for products that offer taste and nutrition simultaneously is growing, but also some of the pitfalls to avoid when it comes to targeting these trends, as well as over-estimating the influence of health on consumption occasions. The report provides strategic recommendations on how to best target the desire for taste and nutrition.

Categories: Health and Wellness, Quality and Indulgence
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Eating disorders - understanding the dangers of body-shaming from an FMCG perspective

Published: August 2016 This report examines the growth of eating disorders in both developed and developing economies. The report examines the extent to why eating disorders are on the rise, and the reasons that this is occurring. In particular, the report focuses on the issue of body shaming by the media and FMCG brands, and the adverse effects that this can have on the physical and mental wellbeing of individuals. The report highlights what FMCG brands should do to address this issue.

Categories: Health and Wellness
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Understanding the gluten-free trend in the FMCG market

Published: August 2016 This Consumer Insight Pack examines the gluten-free market in Europe and the US, where tendency to suffer from gluten-related health problems is more common. The pack examines the reasons behind the growth in demand for gluten-free products, but also how a number of challenges exist in the market when it comes to the longevity of the industry in the mainstream, such as confusion around gluten-related health problems among both consumer and industry, as well as a lack of transparency when it comes to nutritional labeling.

Categories: Health and Wellness
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Understanding how NFC technology can be used to target an ageing society

Published: August 2016 This Packaging Insight report examines the emergence of Near Field Communication Technology in the grocery market and in particular, on grocery labels. The report highlights how instead of novelty and gifting purposes, NFC technology should be used to more subtly target emerging need states that are arising as a result of an ageing society, and how the FMCG industry can do this.

Categories: Packaging Insight
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

What next for glass packaging in the FMCG market

Published: August 2016 This Packaging Insight report examines the current challenges faced by the glass manufacturing industry when it comes to the FMCG market, both from a consumer and economical perspective. From this, the report identifies key evolving consumer need states that the glass industry needs to understand and capitalize on, in order to maximize perceptions of value for money when it comes to glass packaging - and how this can be done.

Categories: Packaging Insight
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Identifying hot trends in the household care market

Published: June 2016 This Category Trend Report examines the issue of hygiene and cleanliness among consumers in developed economies and the complex attitudes and behaviors they demonstrate towards the subjects. The report identifies how consumer attitudes and behaviors are evolving and identifies effective strategies that can be adopted by industry players in the household care market to ensure that products are as relevant and compelling as possible and are associated with maximum value for money.

Categories: Category Insight
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Developing effective packaging strategies that target the convenience and simplicity trend

Published: May 2016 This Packaging Insight report examines the importance of convenience and simplicity when it comes to modern day grocery products. The report provides a holistic overview of how consumers are seeking out products that save time and effort for a myriad of reasons and how the packaging industry can respond with the development of packaging innovation that aligns with evolving consumer need states.

Categories: Packaging Insight
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Sustainable packaging strategies in the FMCG market

Published: May 2016 This Packaging Insight report examines the issue of sustainability and environmentally-friendly behavior from a packaging perspective. The report examines the challenges faced by FMCG industry players when it comes to developing strategies that offer a win-win for the environment, consumer and business. The report provides strategic recommendations on how businesses can effectively develop sustainable packaging strategies.

Categories: Packaging Insight
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

The dark side of the Millennial

Published: April 2016 This Consumer Insight Pack examines the issue of mental wellbeing among consumers aged 18-34 years old. The pack focuses on how pressures faced on a daily life can result in young adults seeking out moments of escapism to help alleviate stress, but how the methods used can result in erratic forms of behavior. The pack highlights how mental wellbeing among young adults is something the FMCG industry needs to address as the issue of the "quarter-life" crisis becomes more apparent.

Categories: Expression and Individuality
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

FMCG Gurus Breakfast Occasions 2007-2017

Published: March 2016 This Model provides data on breakfast consumption occasions over the period 2007-2017 for the following countries: UK, Germany, France, Italy, Spain, Australia and the US. The model examines how many skipped breakfast occasions there are each year by demographic group ans in which channels breakfast occasions occur. The model also identifies the financial opportunities from switching skipped breakfasts to at-home breakfast occasions.

Categories: Category Insight, Food
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Changing Household Structures and the Increased Importance of Health, Convenience and Compact Packaging Design

Published: January 2016 This Consumer Insight Pack examines the changing structure of households across developed and developing economies and the reasons why these changes are occurring. The pack looks at issues such as urbanization, marriage, parenthood and female employment and how evolving trends will shape the way that consumers shop and the grocery products that they buy

Categories: Tradition and Liberalism
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

The ten major problems consumers have with FMCG packaging

Published: December 2015 This Packaging Insight report examines what major problems consumers have when it comes to packaging in the grocery market and the reasons behind this. The report provides best practice examples and strategic recommendations to help address these issues

Categories: Packaging Insight
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Understanding consumer trends in an emerging African economy

Published: November 2015 This Consumer Insight Pack examines the economic growth in Africa and the growth of a middle class resulting from this. The pack examines how consumer need states will evolve in the country and how this will influence buying behavior, as well as highlighting key things to take into consideration when targeting the region

Categories: Changing Societal Structures
Regions and Countries: Africa