Brazil

FMCG Reports

Understanding consumer trends in the Brazilian grocery market

Published: July 2017 This Country Profile examines evolving consumer trends, attitudes and behavior in Brazil. Touted as one of the original emerging economies, much attention has been given to the growth of the middle class in the country as a result of industrialization. This report examines how trends and related sub-trends are influencing purchasing and consumption habits across the food, soft drinks, alcoholic beverage and personal care sectors. The report provides strategic recommendations for industry players to target evolving consumer need states in the country, as well as highlighting what pitfalls to avoid when it comes to new product development and positioning.

Categories: Country Profiles
Regions and Countries: Brazil, South America

Consumer and Market Trends – Dairy in Brazil

Published: May 2017 This Category Insight Report examines the dairy sector in Brazil from a market and consumer perspective. Examining the milk, cheese, yogurt, ice cream and butter and spreads categories, the report provides historical and projected market data figures, consumer survey insight on the dairy market when it comes to key trends such as health & wellness, quality & indulgence and comfort and trust, as well as strategic recommendations for industry players targeting the sector.

Categories: Category Insight, Dairy
Regions and Countries: Brazil, South America

Evaluating taste and nutrition in Brazil in 2017

Published: March 2017 This Taste & Nutrition Country report examines how food and drink companies in Brazil can capitalize on the demand for consumers wanting taste and nutrition simultaneously when buying groceries. The report examines how consumers can often demonstrate two core need states when buying groceries that are of maximum importance to them but somewhat contradictory, meaning that they have to trade-off on need states. This report examines key five key strategies relating to taste and nutrition that the industry can adopt to help bridge these need states and effectively target consumers.

Categories: Country, Taste and Nutrition
Regions and Countries: Brazil, South America

Consumer attitudes to functional food and drink in Brazil 2017

Published: March 2017 This Taste & Nutrition Claims report examines consumer attitudes in Brazil to food and drink products that promote long-term and day-to-day health benefits on product packaging. The report examines attitudes to the following long-term health issues -heart health, bone health, gut health, muscle mass, age-related muscle loss, blood sugar levels and diabetes. The report also examines the following day-to-day health issues - energy, mental wellbeing and physical appearance. The report examines why consumers are interested in functional grocery products, the levels of appeal of health claims and the extent that they are seeking out such products - and in what product sectors, before making strategic recommendations on how to capitalize on this.

Categories: Claims, Taste and Nutrition
Regions and Countries: Brazil, South America

Consumer and Market Trends - Bakery in Brazil

Published: February 2017 This Category Insight Report examines the bakery sector in Brazil from a market and consumer perspective. Examining the biscuit, bread and cakes & pastries categories, the report provides historical and projected market data figures, consumer survey insight on the bakery market when it comes to key trends such as health & wellness, quality & indulgence and convenience & simplicity, as well as strategic recommendations for industry players targeting the sector.

Categories: Bakery, Category Insight
Regions and Countries: Brazil, South America