Brazil

FMCG Reports

Understanding consumer attitudes to dairy in Brazil in 2018

Published: February 2018 This Category Survey report examines consumer attitudes to dairy consumption in Brazil, analyzing consumption traits, motivations and need states at the sub-category level. The report examines issues such as the extent that consumers turn to dairy products, how their consumption habits are changing, attitudes to nutrition, the importance of health and purity, attitudes towards private label, what key product claims are important to consumers and what are their need states when turning to dairy at different times of the day. The report provides strategic recommendations when targeting evolving consumer attitudes and behaviors in the sector.

Categories: Category Insight, Dairy
Regions and Countries: Brazil, South America

Consumer and Market Trends – Dairy in Brazil

Published: May 2017 This Category Insight Report examines the dairy sector in Brazil from a market and consumer perspective. Examining the milk, cheese, yogurt, ice cream and butter and spreads categories, the report provides historical and projected market data figures, consumer survey insight on the dairy market when it comes to key trends such as health & wellness, quality & indulgence and comfort and trust, as well as strategic recommendations for industry players targeting the sector.

Categories: Category Insight, Dairy
Regions and Countries: Brazil, South America

Understanding consumer attitudes to soft drinks in Brazil in 2018

Published: February 2018 This Category Survey report examines consumer attitudes to soft drinks in Brazil. Examining the soft drinks sector at the category level, the report focuses on four key areas: consumption habits and how these are changing, the importance of health and ingredient claims, motivations and preferences when choosing beverages and preferred flavors among consumers. From this, the report provides strategic recommendations on how to position beverages so that they offer maximum appeal to consumers in the country.

Categories: Category Insight, Non-alcoholic beverages
Regions and Countries: Brazil, South America

Understanding consumer attitudes to sports nutrition in Brazil in 2018

Published: February 2018 This Category Survey report examines the sports nutrition market at the sub-category level in Brazil from a consumer perspective. The report examines five key areas. Firstly, it examines the proportion of consumers who have purchased a sports nutrition product in the last six months and their attitudes and behaviors when it comes to health and exercise overall. After this, the report then examines consumption habits within the sports nutrition market and attitudes towards labels and ingredients used within the market. The report also examines consumer attitudes to different packaging and product formats within the market and also examines barriers to purchase that exist, both among consumers and non-consumers. The report provides strategic recommendations on how to target the market.

Categories: Category Insight, Sports Nutrition
Regions and Countries: Brazil, South America

Understanding consumer attitudes to bakery in Brazil in 2018

Published: February 2018 This Category Survey report examines consumer attitudes towards fresh and pre-packaged bakery in Brazil. Analysis is provided at the sub-category level and is broken down into six areas. These areas are consumption habits, whether consumers prioritize health or indulgence, core motivations for turning to bakery products, flavor and size preferences, ingredient and product claims and finally, what product attributes shape perceptions of quality and willingness to trade-up. After this, the report provides strategic recommendations for industry players in the country's bakery market.

Categories: Bakery, Category Insight
Regions and Countries: Brazil, South America

Consumer and Market Trends - Bakery in Brazil

Published: February 2017 This Category Insight Report examines the bakery sector in Brazil from a market and consumer perspective. Examining the biscuit, bread and cakes & pastries categories, the report provides historical and projected market data figures, consumer survey insight on the bakery market when it comes to key trends such as health & wellness, quality & indulgence and convenience & simplicity, as well as strategic recommendations for industry players targeting the sector.

Categories: Bakery, Category Insight
Regions and Countries: Brazil, South America

Understanding consumer attitudes to packaging in Brazil 2018

Published: March 2018 This Category Survey report examines consumer attitudes and behaviors in Brazil when it comes to the topic of grocery packaging. The report analyzes what key need states consumers have when it comes to packaging across different grocery sectors and what their key frustrations are when it comes to packaging. The report is broken down into six parts examining packaging and recycling, packaging and safety, packaging and color, packaging and features, packaging and design and awareness towards different material sources. The report provides strategic recommendations around how to ensure packaging is an influential factor when it comes to purchasing occasions.

Categories: Category Insight, Packaging, Packaging Insight
Regions and Countries: Brazil, South America

Understanding consumer attitudes to clean label in Brazil in 2017

Published: July 2017 This Taste & Nutrition report examines the issue of clean label in Brazil, identifying opportunities for industry players in the food and drink sectors, and highlighting what pitfalls to avoid. The report examines consumer awareness to clean label and what claims related to clean label are of most importance to consumers across a number of food and drink sectors. From this, the report then focuses on the issues of ingredient and nutritional labeling simplification, providing strategic recommendations on how to make clean label claims more influential on purchase behavior.

Categories: Clean Label, Taste and Nutrition
Regions and Countries: Brazil, South America

Evaluating taste and nutrition in Brazil in 2017

Published: March 2017 This Taste & Nutrition Country report examines how food and drink companies in Brazil can capitalize on the demand for consumers wanting taste and nutrition simultaneously when buying groceries. The report examines how consumers can often demonstrate two core need states when buying groceries that are of maximum importance to them but somewhat contradictory, meaning that they have to trade-off on need states. This report examines key five key strategies relating to taste and nutrition that the industry can adopt to help bridge these need states and effectively target consumers.

Categories: Country, Taste and Nutrition
Regions and Countries: Brazil, South America

Consumer attitudes to functional food and drink in Brazil 2017

Published: March 2017 This Taste & Nutrition Claims report examines consumer attitudes in Brazil to food and drink products that promote long-term and day-to-day health benefits on product packaging. The report examines attitudes to the following long-term health issues -heart health, bone health, gut health, muscle mass, age-related muscle loss, blood sugar levels and diabetes. The report also examines the following day-to-day health issues - energy, mental wellbeing and physical appearance. The report examines why consumers are interested in functional grocery products, the levels of appeal of health claims and the extent that they are seeking out such products - and in what product sectors, before making strategic recommendations on how to capitalize on this.

Categories: Claims, Taste and Nutrition
Regions and Countries: Brazil, South America

Understanding consumer trends in the Brazilian grocery market

Published: July 2017 This Country Profile examines evolving consumer trends, attitudes and behavior in Brazil. Touted as one of the original emerging economies, much attention has been given to the growth of the middle class in the country as a result of industrialization. This report examines how trends and related sub-trends are influencing purchasing and consumption habits across the food, soft drinks, alcoholic beverage and personal care sectors. The report provides strategic recommendations for industry players to target evolving consumer need states in the country, as well as highlighting what pitfalls to avoid when it comes to new product development and positioning.

Categories: Country Profiles
Regions and Countries: Brazil, South America