Understanding consumer trends in the Brazilian grocery market
Published: July 2017 This Country Profile examines evolving consumer trends, attitudes and behavior in Brazil. Touted as one of the original emerging economies, much attention has been given to the growth of the middle class in the country as a result of industrialization. This report examines how trends and related sub-trends are influencing purchasing and consumption habits across the food, soft drinks, alcoholic beverage and personal care sectors. The report provides strategic recommendations for industry players to target evolving consumer need states in the country, as well as highlighting what pitfalls to avoid when it comes to new product development and positioning.