China

FMCG Reports

Consumer attitudes to functional food and drink in China

Published: November 2017 This Taste & Nutrition Claims report examines consumer attitudes towards functional food and drink products in China and what opportunities exist for brands targeting the country. The report examines how consumers are demonstrating a high level of concern towards their health and the reasons behind this, and what brands can do to capitalize on high levels of demand for functional grocery products.

Categories: Claims, Taste and Nutrition
Regions and Countries: Asia Pacific, China

Evaluating taste and nutrition in China in 2017

Published: October 2017 This Taste & Nutrition Country report examines the five pillars of taste and nutrition in China. The report examines how changing eating and drinking habits are leading to a rise in lifestyle related health problems in the country. The report examines how consumers are simultaneously becoming more concerned about their health but at the same time, continue to enjoy non-essential and indulgence orientated consumption occasions. The report provides strategic recommendations on what brands can do to bridge these two conflicting attitude and behavioral traits.

Categories: Country, Taste and Nutrition
Regions and Countries: Asia Pacific, China

Understanding consumer attitudes to clean label in China in 2017

Published: September 2017 This Taste & Nutrition report examines the issue of clean label in China, identifying opportunities for industry players in the food and drink sectors, and highlighting what pitfalls to avoid. The report examines consumer awareness to clean label and what claims related to clean label are of most importance to consumers across a number of food and drink sectors. From this, the report then focuses on the issues of ingredient and nutritional labeling simplification, providing strategic recommendations on how to make clean label claims more influential on purchase behavior.

Categories: Clean Label, Taste and Nutrition
Regions and Countries: Asia Pacific, China

Consumer and Market Trends - Dairy in China

Published: September 2017 This Category Insight Report examines the dairy sector in China from a market and consumer perspective. Examining the milk, cheese, yogurt, ice cream and butter and spreads categories, the report provides historical and projected market data figures, consumer survey insight on the dairy market when it comes to key trends such as health & wellness, quality & indulgence and comfort and trust, as well as strategic recommendations for industry players targeting the sector.

Categories: Category Insight, Dairy
Regions and Countries: Asia Pacific, China

Understanding consumer trends in the China grocery market

Published: November 2016 This Country Profile examines evolving consumer attitudes and behaviors across the FMCG market in China. The report examines the opportunities available to industry players, such as finally confident consumers demonstrating high levels of self-entitlement and aspiration and a willingness to trade-up in grocery categories. At the same time, the report also examines the challenges that are emerging as a result of westernization, such as the related impact on consumer health, the environment and attitudes to the policies and practices of businesses. The report provides strategic recommendations for industry players to effectively target the country and evolving consumer need states.

Categories: Country Profiles
Regions and Countries: Asia Pacific, China

Consumer and Market Trends - Bakery in China

Published: February 2017 This Category Insight Report examines the bakery sector in China from a market and consumer perspective. Examining the biscuit, bread and cakes & pastries categories, the report provides historical and projected market data figures, consumer survey insight on the bakery market when it comes to key trends such as health & wellness, quality & indulgence and convenience & simplicity, as well as strategic recommendations for industry players targeting the sector.

Categories: Bakery, Category Insight
Regions and Countries: Asia Pacific, China

Oreo– the challenge of launching a US brand in China

Published: July 2016 This Product Case Study examines the launch of Oreo in China in 1996 and the performance of the brand over the last two decades. The case study examines how the brand struggled for the first decade of operations in the country, but then witnessed a surge in sales on the back of a change in strategy. However in recent years, the brand has not replicated such sales performance, highlighting the complexities and difficulties of targeting the Chinese market.

Categories: Food, Product Case Studies
Regions and Countries: Asia Pacific, China

China and the implications of the end of the one-child policy

Published: July 2016 This Consumer Insight Pack examines the decision by the Chinese government to abolish its one-child policy in 2016, almost forty years after being launched. The pack examines why the legislation was introduced and assesses the degree of influence it has had on the economy, as well as the development of the Little Emperor generation as a result. The pack also examines what future implications may occur as a result of the end of the legislation but also how social and cultural issues will still remain irrespective of the change.

Categories: Changing Societal Structures
Regions and Countries: Asia Pacific, China

CIP013 China - time to stop calling it an emerging economy

Published: November 2015 This Insight Pack examines the complex nature of the Chinese economy and the implications this has for the FMCG industry. The pack examines how the Chinese economy is slowing down and whilst it will remain a powerhouse, this will provide fresh challenges for international manufacturers because of evolving consumer need states

Categories: Changing Societal Structures
Regions and Countries: Asia Pacific, China