Europe

FMCG Reports

Understanding consumer attitudes to dairy in Italy in 2017

Published: December 2017 This Category Survey report examines consumer attitudes to dairy consumption in Italy, analyzing consumption traits, motivations and need states at the sub-category level. The report examines issues such as the extent that consumers turn to dairy products, how their consumption habits are changing, attitudes to nutrition, the importance of health and purity, attitudes towards private label, what key product claims are important to consumers and what are their need states when turning to dairy at different times of the day. The report provides strategic recommendations when targeting evolving consumer attitudes and behaviors in the sector.

Categories: Category Insight, Dairy
Regions and Countries: Europe, Italy

Understanding consumer attitudes to dairy in Spain in 2017

Published: December 2017 This Category Survey report examines consumer attitudes to dairy consumption in Spain, analyzing consumption traits, motivations and need states at the sub-category level. The report examines issues such as the extent that consumers turn to dairy products, how their consumption habits are changing, attitudes to nutrition, the importance of health and purity, attitudes towards private label, what key product claims are important to consumers and what are their need states when turning to dairy at different times of the day. The report provides strategic recommendations when targeting evolving consumer attitudes and behaviors in the sector.

Categories: Category Insight, Dairy
Regions and Countries: Europe, Spain

Understanding consumer attitudes to dairy in the UK in 2017

Published: December 2017 This Category Survey report examines consumer attitudes to dairy consumption in the UK, analyzing consumption traits, motivations and need states at the sub-category level. The report examines issues such as the extent that consumers turn to dairy products, how their consumption habits are changing, attitudes to nutrition, the importance of health and purity, attitudes towards private label, what key product claims are important to consumers and what are their need states when turning to dairy at different times of the day. The report provides strategic recommendations when targeting evolving consumer attitudes and behaviors in the sector.

Categories: Category Insight, Dairy
Regions and Countries: Europe, UK

Understanding consumer attitudes to dairy in France in 2017

Published: December 2017 This Category Survey report examines consumer attitudes to dairy consumption in France, analyzing consumption traits, motivations and need states at the sub-category level. The report examines issues such as the extent that consumers turn to dairy products, how their consumption habits are changing, attitudes to nutrition, the importance of health and purity, attitudes towards private label, what key product claims are important to consumers and what are their need states when turning to dairy at different times of the day. The report provides strategic recommendations when targeting evolving consumer attitudes and behaviors in the sector.

Categories: Category Insight, Dairy
Regions and Countries: Europe, France

Understanding consumer attitudes to packaging in France 2017

Published: November 2017 This Category Survey report examines the topic of grocery packaging in France. The report examines consumer attitudes and behaviors when it comes to grocery packaging, understanding the key need states of consumers when it comes to packaging and what attributes are most influential on purchase choice across different sectors. The report also examines some of the key challenges and frustrations associated with packaging. The report is broken down into six parts examining packaging and recycling,  packaging and safety, packaging and color, packaging and features, packaging and design and awareness towards different material sources. The report provides strategic recommendations around how to ensure packaging is an influential factor when it comes to purchasing occasions.

Categories: Category Insight, Packaging, Packaging Insight
Regions and Countries: Europe, France

Understanding consumer attitudes to packaging in Sweden 2017

Published: November 2017 This Category Survey report examines consumer attitudes and behaviors in Sweden when it comes to the subject of grocery packaging. The report examines what aspects of packaging appeal most to consumers and what attributes are most influential on purchasing habits. The report is broken down into six parts examining packaging and recycling,  packaging and safety, packaging and color, packaging and features, packaging and design and awareness towards different material sources. The report provides strategic recommendations on how packaging can be used to effectively target and shape purchasing habits in the country.

Categories: Category Insight, Packaging, Packaging Insight
Regions and Countries: Europe

Understanding consumer attitudes to packaging in Italy 2017

Published: November 2017 This Category Survey report examines consumer attitudes and behaviors in Italy when it comes to grocery packaging.  The report examines six different topics: packaging and recycling,  packaging and safety, packaging and color, packaging and features, packaging and design and awareness towards different material sources. The report examines what consumers want most from packaging and what frustrations they have when it comes to packaging. The report provides strategic recommendations on how to target consumers and their evolving need states.

Categories: Category Insight, Packaging, Packaging Insight
Regions and Countries: Europe, Italy

Understanding consumer attitudes to packaging in Spain 2017

Published: November 2017 This Category Survey report examines consumer attitudes and behaviors in Spain when it comes to the topic of grocery packaging. The report examines  six different areas examining packaging and recycling,  packaging and safety, packaging and color, packaging and features, packaging and design and awareness towards different material sources. The report examines consumer likes and dislikes and what packaging features are most influential on purchasing choice.  The report provides strategic recommendations on how to successfully target consumers with packaging innovation.

Categories: Category Insight, Packaging, Packaging Insight
Regions and Countries: Europe, Spain

Understanding consumer attitudes to packaging in UK 2017

Published: November 2017 This Category Survey report examines consumer attitudes and behaviors when it comes to grocery packaging in the UK. The report examines key topics when it comes to packaging- packaging and recycling,  packaging and safety, packaging and color, packaging and features, packaging and design and awareness towards different material sources. The report examines what packaging attributes are most important to consumers and critically, what packaging strategies can be executed to influence purchasing behavior across different grocery sectors.

Categories: Category Insight, Packaging, Packaging Insight
Regions and Countries: Europe, UK

Consumer and Market Trends -Dairy in Poland

Published: November 2017 This Category Insight Report examines the dairy sector in Poland from a market and consumer perspective. Examining the milk, cheese, yogurt, ice cream and butter and spreads categories, the report provides historical and projected market data figures, consumer survey insight on the dairy market when it comes to key trends such as health & wellness, quality & indulgence and comfort and trust, as well as strategic recommendations for industry players targeting the sector.

Categories: Category Insight, Dairy
Regions and Countries: Europe, Poland

Upbeat Protein Smoothie – successfully targeting the sports nutrition market

Published: November 2017 This Product Case Study examines the successful launch of the Upbeat brand in the UK. The case study highlights how the brand has constantly innovated in the market, understanding the consumer demographic that is driving consumption of high protein products, how to effectively position a high protein product to appeal to everyday consumers and critically, understanding consumer attitudes to modern day marketing methods. The report provides strategic recommendations on how to successfully target the protein beverage market.

Categories: Non-alcoholic beverages, Product Case Studies
Regions and Countries: Europe, UK

Consumer attitudes to functional food and drink in Poland in 2017

Published: November 2017 This Taste & Nutrition Claims report examines consumer attitudes to functional food and drink products in Poland, and what opportunities exist for food and drink brands. The report looks at consumer attitudes to long-term health issues such as heart health, gut health and blood sugar levels and other areas of health, as well as day-to-day health issues relating to energy, mental wellbeing and physical appearance. The report provides recommendations on how to target consumers in the country with such products.

Categories: Claims, Taste and Nutrition
Regions and Countries: Europe, Poland

Consumer attitudes to functional food and drink in France in 2017

Published: October 2017 This Taste & Nutrition Claim report examines consumer attitudes to long-term and day-to-day health problems in France. The report examines levels of interest towards specific health claims made within the functional food and drink market and the reasons behind these levels of interest. The report provides strategic recommendations on how to target consumers with such products at a time when consumers are seeking out groceries that actively boost their health and immune systems.

Categories: Claims, Taste and Nutrition
Regions and Countries: Europe, France

Evaluating taste and nutrition in Poland 2017

Published: October 2017 This Taste & Nutrition Country report examines the topic of taste & nutrition in Poland, examining key issues such as attitudes to clean label, ingredients and snacking. Poland is a country that has high levels of obesity and long standing questions regarding the healthiness of eating and drinking habits in the country due to factors such as high alcohol and meat consumption per capita. This report examines the extent that consumers are trying to improve their dietary habits in the country, and what food and drink brands can do to help assist this.

Categories: Country, Taste and Nutrition
Regions and Countries: Europe, Poland

Understanding consumer attitudes to sports nutrition in Germany 2017

Published: October 2017 This Category Survey report examines the sports nutrition market at the sub-category level in Germany from a consumer perspective. The report examines five key areas. Firstly, it examines the proportion of consumers who have purchased a sports nutrition product in the last six months and their attitudes and behaviors when it comes to health and exercise overall. After this, the report then examines consumption habits within the sports nutrition market and attitudes towards labels and ingredients used within the market. The report also examines consumer attitudes to different packaging and product formats within the market and also examines barriers to purchase that exist, both among consumers and non-consumers. The report provides strategic recommendations on how to target the market.

Categories: Category Insight, Sports Nutrition
Regions and Countries: Europe, Germany

Understanding consumer attitudes to packaging in Germany 2017

Published: October 2017 This Category Survey report examines consumer attitudes and behaviors when it comes to packaging in the German grocery market. The report examines consumer attitudes and behavioral traits in six key areas - packaging and recycling,  packaging and safety, packaging and color, packaging and features, packaging and design and awareness towards different material sources.  

Categories: Category Insight, Packaging, Packaging Insight
Regions and Countries: Europe, Germany

Understanding consumer attitudes to dairy in Germany in 2017

Published: October 2017 This Category Survey report examines consumer attitudes to dairy consumption in Germany, analyzing consumption traits, motivations and need states at the sub-category level. The report examines issues such as the extent that consumers turn to dairy products, how their consumption habits are changing, attitudes to nutrition, the importance of health and purity, attitudes towards private label, what key product claims are important to consumers and what are their need states when turning to dairy at different times of the day. The report provides strategic recommendations when targeting evolving consumer attitudes and behaviors in the sector.

Categories: Category Insight, Dairy
Regions and Countries: Europe, Germany

Understanding consumer attitudes to clean label in Poland in 2017

Published: September 2017 This Taste & Nutrition report examines the issue of clean label in Poland, identifying opportunities for industry players in the food and drink sectors, and highlighting what pitfalls to avoid. The report examines consumer awareness to clean label and what claims related to clean label are of most importance to consumers across a number of food and drink sectors. From this, the report then focuses on the issues of ingredient and nutritional labeling simplification, providing strategic recommendations on how to make clean label claims more influential on purchase behavior.

Categories: Clean Label, Taste and Nutrition
Regions and Countries: Europe, Poland

Understanding consumer attitudes to clean label in France in 2017

Published: September 2017 This Taste & Nutrition report examines the issue of clean label in France, identifying opportunities for industry players in the food and drink sectors, and highlighting what pitfalls to avoid. The report examines consumer awareness to clean label and what claims related to clean label are of most importance to consumers across a number of food and drink sectors. From this, the report then focuses on the issues of ingredient and nutritional labeling simplification, providing strategic recommendations on how to make clean label claims more influential on purchase behavior.

Categories: Clean Label, Taste and Nutrition
Regions and Countries: Europe, France

Evaluating taste and nutrition in France in 2017

Published: September 2017 This Taste & Nutrition Country report examines changing dietary habits in France, and the impact this is having on consumer health. A country once associated with a good work/life balance and a rich culinary history, factors such as time-scarcity are resulting in the way that consumers eat and drink. This is leading to a rise in lifestyle related health problems and in turn, consumers are becoming more conscious about their health. This report examines how food and drink brands can adopt strategies around the key issues of taste and nutrition, to help consumers adjust their diets in a compromise free manner.

Categories: Country, Taste and Nutrition
Regions and Countries: Europe, France

Understanding global consumer attitudes to Omega 3 in 2017

Published: September 2017 This Taste & Nutrition Ingredient report examines consumer attitudes when it comes to the ingredient Omega 3. The report examines the extent that consumers are aware of the related health benefits, the extent to which they seek out the ingredient when buying groceries and in what categories, as well as what time of day they are most likely to turn to the ingredient for a health boost. The report provides strategic recommendations on how to make Omega 3 claims more influential on purchasing behavior.

Categories: Ingredients, Taste and Nutrition
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Understanding the impact BREXIT with have on imported brands in the UK 2017

Published: September 2017 This Shopper Insight report examines the implications that the UK's decision to leave the European Union will have on imported grocery products in the country. The report examines consumer confidence towards the economic outlook, their financial wellbeing and the degree of confusion around the implications of the BREXIT vote and the impact it will have on grocery prices. The report also examines consumer concerns towards rising grocery prices as a result of the referendum, whether consumers truly have a preference for local groceries over imports and whether attitudes towards imported brands really are changing. The report concludes by highlighting what the true challenges are facing imported brands in the UK grocery market over the foreseeable future.

Categories: Shopper Insight
Regions and Countries: Europe, UK

Understanding global consumer attitudes to guarana in 2017

Published: August 2017 This Taste & Nutrition Ingredient report examines consumer attitudes towards guarana. The report looks at how despite the ingredient becoming more popular in new product development in recent years, awareness and interest of the ingredient remains somewhat low outside of Brazil. Examining the extent to which consumers seek out the ingredient and in what categories, the report examines how more needs to be done to raise awareness about the link between guarana and energy and weight management, as well as reducing concerns about the potential side effects of consumption.

Categories: Ingredients, Taste and Nutrition
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Understanding global consumer attitudes to ginseng in 2017

Published: August 2017 This Taste & Nutrition Ingredient report examines consumer attitudes and behaviors when it comes to ginseng. An ingredient that has grown in popularity in recent years when it comes to new product development, the report looks at the extent to which consumers are aware of the health benefits associated with the ingredient, the extent that they regularly check product labeling for the ingredient, the time of the day they are most likely to do so and in what categories. The report also examines the key lifestyle issues of consumers suffering from a lack of energy and being concerned about waistlines, and how brands of products that contain ginseng need to target these need states in a more effective manner.

Categories: Ingredients, Taste and Nutrition
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Understanding global consumer attitudes to fiber in 2017

Published: August 2017 This Taste & Nutrition Ingredient report examines consumer attitudes towards fiber. In particular, the report looks at the extent to which consumers are aware of the health benefits associated with fiber, the extent to which they check product labeling for the ingredient, at what time of the day are they most likely to look for high fiber products and in what categories are they most likely to do so. The report examines the key reasons why consumers are turning to high fiber products and identifies opportunities and challenges that exist for brands that produce high fiber products.

Categories: Ingredients, Taste and Nutrition
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Evaluating taste and nutrition in Italy in 2017

Published: August 2017 This Taste & Nutrition Country report examines the five pillars of taste and nutrition in Italy. A country once associated with a healthy Mediterranean lifestyle, changing dietary habits and time-scarcity are having a significant impact on the nutritional value of meals time occasions. This is something that is having an impact on the health and wellbeing of consumers in the country. This report looks at key topics such as the demand for clean label products, weight management routines and changing snacking habits, identifying how products can be positioned in a way that offer taste and nutrition simultaneously, and without the compromise.

Categories: Country, Taste and Nutrition
Regions and Countries: Europe, Italy

Evaluating taste and nutrition in Germany in 2017

Published: August 2017 This Taste & Nutrition Country report examines key strategies that industry players in the German food and drink market can adopt, in order to target consumer demand for groceries that are both indulgent and healthy. Examining topics such as clean label, weight management routines, snacking and meal-time habits, functional groceries and positive nutrition, the report examines what strategies can be adopted to target consumers who are simultaneously concerned about their health and wellbeing, but do not want to make fundamental changes to their lifestyles.

Categories: Country, Taste and Nutrition
Regions and Countries: Europe, Germany

What next for private label and national brands?

Published: August 2017 This Consumer Insight Pack examines the state of private label grocery brands from a retail and consumer perspective, analyzing what opportunities and threats exist for both non-branded and branded products. A follow up to a 2015 report, this report examines the global private label market, examining how established the market is, what consumer attitudes are towards private label brands and critically, what factors are influencing consumer attitudes and behaviors and resulting in them becoming less brand loyal towards national brands. From this, the report provides strategic recommendations for both branded and non-branded industry players.

Categories: Value and Loyalty
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Evaluating taste and nutrition in Russia in 2017

Published: August 2017 This Taste & Nutrition Country report examines the five key pillars of taste and nutrition in Russia. Examining a range of topics when it comes to eating and drinking, the report investigates consumer attitudes and behaviors in a country where much attention has been given - at least historically - to overall levels of consumer health whilst at the same time, a growing middle class in the country continue to treat themselves to groceries on a regular basis. The report examines key strategies that the food and drink industry can adopt, in order to improve the nutritional value and healthiness of diets in a compromise free manner.

Categories: Country, Taste and Nutrition
Regions and Countries: Europe, Russia

Understanding consumer trends in the German grocery market

Published: July 2017 This Country Profile examines evolving consumer trends, attitudes and behaviors in Germany in 2017. A follow up to a 2015 report, it examines key trends and sub-trends and highlights how they influence consumption and purchasing habits on a day-to-day basis. The report provides strategic recommendations to capitalize on each sub-trend in the country, as well as highlighting pitfalls to avoid when it comes to new product development and product positioning.

Categories: Country Profiles
Regions and Countries: Europe, Germany

Understanding consumer attitudes to clean label in Russia in 2017

Published: July 2017 This Taste & Nutrition report examines the issue of clean label in Russia, identifying opportunities for industry players in the food and drink sectors, and highlighting what pitfalls to avoid. The report examines consumer awareness to clean label and what claims related to clean label are of most importance to consumers across a number of food and drink sectors. From this, the report then focuses on the issues of ingredient and nutritional labeling simplification, providing strategic recommendations on how to make clean label claims more influential on purchase behavior.

Categories: Clean Label, Taste and Nutrition
Regions and Countries: Europe, Russia

Finley – the successful launch of a better-for-you option in the soft drinks market

Launched: July 2017 This Product Case study examines the successful launch of the soft drink brand Finley in France by Coca-Cola Enterprises in France in 2014. The case study examines how the multinational brand responded to low consumption per capita of carbonated soft drinks in the country, concerns about health and sugar within the category and association with a youth market, by launching a premium and natural soft drink to target an adult market. A brand which has witnessed year-on-year success, the study focuses on the effective way to launch a better-for-you and premium product in everyday grocery categories.

Categories: Non-alcoholic beverages, Product Case Studies
Regions and Countries: Europe, France

Understanding consumer attitudes to clean label in Spain in 2017

Published: July 2017 This Taste & Nutrition report examines the issue of clean label in Spain, identifying opportunities for industry players in the food and drink sectors, and highlighting what pitfalls to avoid. The report examines consumer awareness to clean label and what claims related to clean label are of most importance to consumers across a number of food and drink sectors. From this, the report then focuses on the issues of ingredient and nutritional labeling simplification, providing strategic recommendations on how to make clean label claims more influential on purchase behavior.

Categories: Clean Label, Taste and Nutrition
Regions and Countries: Europe, Spain

Targeting the Tradition and Liberalism trend in 2017

Published: June 2017 This Consumer Insight Report provides an in-depth and holistic view of how the Tradition and Liberalism trend is shaping consumer attitudes and behaviors in 2017 and beyond. The report examines the trends and sub-trends such as blurring gender roles, liberal mindsets and changing household structures, examining how many consumers find themselves at something of a crossroads between conservative and liberal values when it comes to their outlook on life, and how this is influencing the way that they think and behave. The report highlights why it crucial for brands to understand the evolving needs and wants of consumers, as mindsets evolve from one generation to the next.

Categories: Tradition and Liberalism
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Understanding global consumer attitudes to antioxidants in 2017

Published: June 2017 This Taste & Nutrition Ingredient report examines consumer attitudes to antioxidants across the globe and the influence that such product claims have on buying behavior. The report examines levels of awareness towards the touted benefits of calcium, the tendency to check product literature for such information, in which product sectors do they like to see such claims and at what times are such claims most likely to be influential. The report provides how much needs to be done to raise awareness and credibility when it comes to antioxidant claims.

Categories: Ingredients, Taste and Nutrition
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Understanding consumer attitudes to clean label in Italy in 2017

Published: June 2017 This Taste & Nutrition report examines the issue of clean label in Italy, identifying opportunities for industry players in the food and drink sectors, and highlighting what pitfalls to avoid. The report examines consumer awareness to clean label and what claims related to clean label are of most importance to consumers across a number of food and drink sectors. From this, the report then focuses on the issues of ingredient and nutritional labeling simplification, providing strategic recommendations on how to make clean label claims more influential on purchase behavior.

Categories: Clean Label, Taste and Nutrition
Regions and Countries: Europe, Italy

Understanding consumer attitudes to clean label in the UK in 2017

Published: June 2017 This Taste & Nutrition report examines the issue of clean label in the UK, identifying opportunities for industry players in the food and drink sectors, and highlighting what pitfalls to avoid. The report examines consumer awareness to clean label and what claims related to clean label are of most importance to consumers across a number of food and drink sectors. From this, the report then focuses on the issues of ingredient and nutritional labeling simplification, providing strategic recommendations on how to make clean label claims more influential on purchase behavior.

Categories: Clean Label, Taste and Nutrition
Regions and Countries: Europe, UK

Understanding consumer trends in the Italian grocery market

Published: June 2017 This Country Profile examines evolving consumer trends, attitudes and behaviors in the Italian grocery market, using FMCG Gurus' mega-trend framework. The report covers the food, soft drinks, alcoholic drinks and personal care sectors, analyzing how key trends such as health and wellness, convenience and simplicity and quality and indulgence are influencing consumer motivations and purchasing behavior, both day-to-day and in the long-term. The report provides strategic recommendations on how to target consumers across the sectors in the country.

Categories: Country Profiles
Regions and Countries: Europe, Italy

Understanding consumer trends in the Spanish grocery market

Published: June 2017 This Country Profile uses FMCG Gurus' mega-trend framework to analyze how consumer attitudes and behaviors are evolving in the Spanish grocery market, and what industry players can do to capitalize on this. The report examines key trends such as health and wellness, quality and indulgence and convenience and simplicity, analyzing how lifestyles are changing in the country, and the impact that this has on consumer attitudes and purchasing behavior when it comes to food, non-alcoholic beverages, alcoholic beverages and personal care.

Categories: Country Profiles
Regions and Countries: Europe, Spain

Understanding consumer trends in the Russia grocery market

Published: May 2017 This Country Profile examines evolving consumer attitudes and behavior in Russia. Using FMCG Gurus' consumer trend framework, the report examines how mega-trends such as health and wellness, convenience and simplicity and quality and indulgence - and the related sub-trends - are influencing consumer thoughts and habits on a day-to-day basis. The report identifies highlights key opportunities for industry players to capitalize on in the country, as well as highlighting key challenges that need to be overcome.

Categories: Country Profiles
Regions and Countries: Europe, Russia

Understanding consumer trends in the UK grocery market

Published: April 2017 This Country Profile report analyzes consumer attitudes and behaviors in the UK, examining how consumer need states are evolving and what motivations most influence consumer behavior across the grocery market. Using FMCG Gurus' consumer mega-trend framework, the report looks at key trends such as health and wellness, quality and indulgence and convenience and simplicity, understanding how consumer attitudes and behaviors are evolving in the country and what challenges and opportunities this presents to the industry.

Categories: Country Profiles
Regions and Countries: Europe, UK

Understanding consumer trends in the Polish grocery market

Published: January 2017 This Country Profile examines evolving consumer attitudes and behaviors in Poland, and the implications this has on the grocery market. The report examines how despite Poland being one of the star performers in the European economy and is witnessing a growth in the middle class, consumers remain particularly value conscious and cautious when it comes to purchasing groceries. The report examines the extent to which consumer trends are evolving and governing attitudes and behavior - including how consumers do not seem over-responsive to health issues facing the country - and what industry players can do to capitalize on this.

Categories: Country Profiles
Regions and Countries: Europe, Poland

Understanding consumer trends in the French grocery market

Published: December 2016 This Country Profile examines consumer attitudes and behaviors in France, using FMCG Gurus' eight mega-trend framework. The report examines how key trends such as health and wellness, quality and indulgence and convenience and simplicity are evolving, what challenges exist for industry players across the FMCG market and what opportunities are emerging as need states continue to evolve.

Categories: Country Profiles
Regions and Countries: Europe, France

Understanding Consumer Trends in the Turkish FMCG market

Published: May 2016 This Country Profile report provides a comprehensive and in-depth analysis of consumer trends, attitudes and behaviors in the Turkish grocery market. The report examines the complexities of the Turkish market and the evolution of behavior in a market where consumers are demonstrating more liberal attitudes whilst also wanting to maintain traditional values. The report examines topics such as convenience, health, value for money, indulgence and escapism providing in-depth analysis to understand the modern shopper in Turkey.

Categories: Country Profiles
Regions and Countries: Europe, Turkey

Understanding consumer trends in the UK grocery market 2015

Published: September 2016 This Country Profile report provides a comprehensive and in-depth analysis of consumer trends, attitudes and behaviors in the UK grocery market. The report examines the extent to which trends and sub-trends are manifesting in the day-to-day behavior of consumers, offering strategic recommendations and ideas for innovation when it comes to new product development and marketing for FMCG industry players.

Categories: Country Profiles
Regions and Countries: Europe, UK

Understanding consumer trends in the Germany FMCG market 2015

Published: October 2016 This Country Profile report examines trends, attitudes and behaviors across the German FMCG market. Using FMCG's eight mega-trend framework, the report analyzes which trends are having the most impact and influence on consumer behavior across the food, soft drinks, alcoholic drinks and personal care categories, how these trends will evolve, providing strategic recommendations to capitalize on trend evolution.

Categories: Country Profiles
Regions and Countries: Europe, Germany

Understanding consumer attitudes to clean label in Germany

Published: June 2017 This Taste & Nutrition report examines the issue of clean label in Germany, identifying opportunities for industry players in the food and drink sectors, and highlighting what pitfalls to avoid. The report examines consumer awareness to clean label and what claims related to clean label are of most importance to consumers across a number of food and drink sectors. From this, the report then focuses on the issues of ingredient and nutritional labeling simplification, providing strategic recommendations on how to make clean label claims more influential on purchase behavior.

Categories: Clean Label, Taste and Nutrition
Regions and Countries: Europe, Germany

Understanding global consumer attitudes to sugar in 2017

Published: June 2017 This Taste & Nutrition Ingredient report examines consumer attitudes to sugar across the globe. In particularly it examines the extent to which consumers are aware of the health implications associated with excessive sugar intake and the extent to which they check nutritional labeling for such information. Additionally, the report also examines the extent to which consumers are trying to reduce their sugar intake and in which product sectors are claims around low sugar most influential on purchase behavior. The report also provides strategic recommendations when it comes to consumers and the issue of sugar intake.

Categories: Ingredients, Taste and Nutrition
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Understanding global consumer attitudes to calcium in 2017

Published: June 2017 This Taste & Nutrition Ingredient report examines consumer attitudes to calcium across the globe and the influence that such product claims have on buying behavior. The report examines levels of awareness towards the touted benefits of calcium, the tendency to check product literature for such information, in which product sectors do they like to see such claims and at what times are such claims most likely to be influential. The report provides strategic recommendations on how to make calcium claims more influential on purchasing habits.

Categories: Ingredients, Taste and Nutrition
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Consumer and Market Trends - Dairy in Germany

Published: June 2017 This Category Insight Report examines the dairy sector in Germany from a market and consumer perspective. Examining the milk, cheese, yogurt, ice cream and butter and spreads categories, the report provides historical and projected market data figures, consumer survey insight on the dairy market when it comes to key trends such as health & wellness, quality & indulgence and comfort and trust, as well as strategic recommendations for industry players targeting the sector.

Categories: Category Insight, Dairy
Regions and Countries: Europe, Germany

Consumer and Market Trends - Dairy in France

Published: May 2017 This Category Insight Report examines the dairy sector in France from a market and consumer perspective. Examining the milk, cheese, yogurt, ice cream and butter and spreads categories, the report provides historical and projected market data figures, consumer survey insight on the dairy market when it comes to key trends such as health & wellness, quality & indulgence and comfort and trust, as well as strategic recommendations for industry players targeting the sector.

Categories: Category Insight, Dairy
Regions and Countries: Europe, France

Targeting the Health and Wellness trend in 2017

Published: May 2017 This Consumer Insight Report provides an in-depth and holistic view of how the Health and Wellness trend is shaping consumer attitudes and behaviors in 2017 and beyond. The report examines key sub-trends such as weight management, balance seeking, sterilized society, fear of illness, image consciousness, holistic beauty, relaxation and energy and analyzes how these are shaping the way consumers think and act on both a day-to-day and long-term basis. As the issue of health and wellbeing becomes more complex than ever, the report provides strategic recommendations and highlights opportunities for industry players to capitalize on across the FMCG market.

Categories: Health and Wellness
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Consumer and Market Trends – Dairy in Russia

Published: May 2017 This Category Insight Report examines the dairy sector in Russia from a market and consumer perspective. Examining the milk, cheese, yogurt, ice cream and butter and spreads categories, the report provides historical and projected market data figures, consumer survey insight on the dairy market when it comes to key trends such as health & wellness, quality & indulgence and comfort and trust, as well as strategic recommendations for industry players targeting the sector.

Categories: Category Insight, Dairy
Regions and Countries: Europe, Russia

Consumer and Market Trends - Dairy in the UK

Published: May 2017 This Category Insight Report examines the dairy sector in the UK from a market and consumer perspective. Examining the milk, cheese, yogurt, ice cream and butter and spreads categories, the report provides historical and projected market data figures, consumer survey insight on the dairy market when it comes to key trends such as health & wellness, quality & indulgence and comfort and trust, as well as strategic recommendations for industry players targeting the sector.

Categories: Category Insight, Dairy
Regions and Countries: Europe, UK

Targeting the Quality and Indulgence trend in 2017

Published: May 2017 This Consumer Insight Report provides an in-depth and holistic view of how the Quality and Indulgence trend is shaping consumer attitudes and behaviors across the globe in 2017 and beyond. The report examines what this trend is and its related sub-trends, and how consumers are becoming more experimental, hedonistic and quality conscious and the implications this has when it comes to buying groceries. The report identifies strategies for FMCG industry players to capitalize on, in order to make products stand out and capture consumer attention at a time when they are more demanding than ever.

Categories: Quality and Indulgence
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Consumer and Market Trends – Dairy in Italy

Published: May 2017 This Category Insight Report examines the dairy sector in Italy from a market and consumer perspective. Examining the milk, cheese, yogurt, ice cream and butter and spreads categories, the report provides historical and projected market data figures, consumer survey insight on the dairy market when it comes to key trends such as health & wellness, quality & indulgence and comfort and trust, as well as strategic recommendations for industry players targeting the sector.

Categories: Category Insight, Dairy
Regions and Countries: Europe, Italy

Understanding global consumer attitudes to natural sweeteners in 2017

Published: May 2017 This Taste & Nutrition Ingredient report examines consumer attitudes to natural sweeteners across the globe and the influence that such product claims have on buying behavior. The report examines levels of awareness towards the touted benefits of natural sweeteners, the tendency to check product literature for such information, in which product sectors do they like to see such claims and at what times are such claims most likely to be influential. The report provides strategic recommendations on how to make natural sweetener claims more influential on purchasing habits.

Categories: Ingredients, Taste and Nutrition
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Targeting the Value and Loyalty trend in 2017

Published: May 2017 This Consumer Insight Report provides an in-depth and holistic view of how the Value and Loyalty trend is shaping consumer attitudes and behaviors across the globe in 2017 and beyond. The report examines what this trend is and its related sub-trends, and how issues such as consumers engaging in forms of high/low consumerism, demonstrating a willingness to shop around for the best deal and adopting a more rational approach to grocery shopping, are shaping the way that consumers think and behave in the grocery market. The report identifies strategies for FMCG industry players in order to maximize perceptions of value and maintain brand loyalty.

Categories: Value and Loyalty
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Understanding global consumer attitudes to natural colors in 2017

Published: May 2017 This Taste & Nutrition Ingredient report examines consumer attitudes to natural colors across the globe and the influence that such product claims have on buying behavior. The report examines levels of awareness towards the touted benefits of natural colors, the tendency to check product literature for such information, in which product sectors do they like to see such claims and at what times are such claims most likely to be influential. The report provides strategic recommendations on how to make natural color claims more influential on purchasing habits.

Categories: Ingredients, Taste and Nutrition
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Understanding global consumer attitudes to natural flavors in 2017

Published: May 2017 This Taste & Nutrition Ingredient report examines consumer attitudes to natural flavors across the globe and the influence that such product claims have on buying behavior. The report examines levels of awareness towards the touted benefits of natural flavors, the tendency to check product literature for such information, in which product sectors do they like to see such claims and at what times are such claims most likely to be influential. The report provides strategic recommendations on how to make natural flavor claims more influential on purchasing habits.

Categories: Ingredients, Taste and Nutrition
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Identifying consumer demographics trends when analyzing meal and snacking occasions

Published: May 2017 This Consumer Insight Pack examines consumer attitudes and behaviors when it comes to meal-time and snacking habits, examining trends by demographic groups. The report looks at the tendency to skip breakfast, lunch and dinner in the average week and the tendency to snack in the morning, afternoon and evening. The report also examines the key motivations for snacking among consumers, again analyzing need states by demographics. The report provides strategic recommendations on how the snacking industry can capitalize on evolving attitudes and behaviors in the global market.

Categories: Convenience and Simplicity
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Targeting the Expression and Individuality Trend in 2017

Published: May 2017 This Consumer Insight Report provides an in-depth and holistic view of how the Expression and Individuality trend is shaping consumer attitudes and behaviors across the globe in 2017 and beyond.The report examines what this trend is and its related trends, and how self-expression, the desire for personalization and concerns about identity protection are shaping the way that consumers think and behave in the grocery market. The report identifies strategies for FMCG industry players at a time when consumers increasingly want brands to communicate values and beliefs and meet their specific needs.

Categories: Expression and Individuality
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Coca-Cola Life – the dangers of a confused brand positioning

Published: May 2017 This Product Case Study examines the launch - and discontinuation in many countries - of the Coca-Cola Life brand. The report examines how the launch was a response to criticism leveled at the carbonated soft drinks industry due to the link between sugar consumption and weight gain. However, the brand had somewhat of a confusing positioning compared to other Coca-Cola brands, whilst the benefits of the product were not particularly clear. Moreover, the brand also over estimated the extent that consumers are making actual changes to their diets because of concerns about sugar. The study concludes with pitfalls to avoid when launching products with alternative sweeteners.

Categories: Non-alcoholic beverages, Product Case Studies
Regions and Countries: Europe

Understanding the opportunities and challenges when it comes to “Wackaging”

Published: May 2017 This Packaging Insight report examines the concept of "Wackaging", a term coined to describe packaging and marketing strategies that are designed to make brands and products appear fun, friendly, quirky, topical and anti-establishment. The report examines the reasons behind the growth of such strategies and the reasons that they are popular amongst a more liberal consumer base. At the same time, the report examines the challenges associated with such strategies, particularly with campaigns that are designed to be deliberately controversial. The report provides strategic recommendations for industry players when it comes to designing marketing and packaging strategies around the concept of Wackaging.

Categories: Packaging Insight, Tradition and Liberalism
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Targeting the Convenience and Simplicity trend in 2017

Published: April 2017 This Consumer Insight Report provides an in-depth and holistic view of how the Convenience and Simplicity trend is shaping consumer attitudes and behaviors across the globe in 2017 and beyond. The report examines what this trend is and its related sub-trends, and how busy lives are influencing the way that consumers eat and drink, purchase personal care and decipher information. As perceptions of time-scarcity become more common, the report identifies strategies for the FMCG industry to capitalize on this.

Categories: Convenience and Simplicity
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Targeting the Assurance and Comfort trend in 2017

Published: April 2017 This Consumer Insight Report provides an in-depth and holistic view of how the Assurance and Comfort trend is shaping consumer attitudes and behaviors across the globe in 2017 and beyond. The report examines what this trend is and its related sub-trends, and how issues such as the desire for happiness and improved mental wellbeing and good personal relationships with loved ones, as well as the importance of trust and transparency are influencing consumption. The report highlights the opportunities and challenges that this poses for the FMCG industry.

Categories: Assurance and Comfort
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Targeting the Changing Societal Structures trend in 2017

Published: April 2017 This Consumer Insight Report provides an in-depth and holistic view of how the Changing Societal Structures trend is shaping consumer attitudes and behaviors across the globe in 2017 and beyond. The report examines what this trend is and its related sub-trends, and the impact that issues such as wealth polarization, environmental change and ageing societies are having on consumers and the opportunities and challenges that this poses for the FMCG industry.

Categories: Changing Societal Structures
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Evaluating taste and nutrition in Spain in 2017

Published: April 2017 This Taste & Nutrition report examines the complexities of consumer attitudes and behaviors in Spain when it comes to the issue of taste and nutrition. The report examines how consumers want taste and nutrition when it comes to buying food and drink, but often feel that these two need states are somewhat contradicting. This report examines what key strategies FMCG industry players can introduce to bridge this gap and help position food and drink as both healthy and indulgent.

Categories: Country, Taste and Nutrition
Regions and Countries: Europe, Spain

Evaluating taste and nutrition in the UK in 2017

Published: April 2017 This Taste & Nutrition Country report examines how food and drink companies in the UK can capitalize on the demand for consumers wanting taste and nutrition simultaneously when buying groceries, and what pitfalls to avoid. The report examines how consumers can often demonstrate two core need states when buying groceries that are of maximum importance to them but somewhat contradictory, meaning that they have to trade-off on need states. The report examines the challenges and opportunities exist for the food and drink industry when it comes to bridging these two need states together and without compromise.

Categories: Country, Taste and Nutrition
Regions and Countries: Europe, UK

Consumer attitudes to functional food and drink in Italy 2017

Published: April 2017 This Taste & Nutrition Claims report examines consumer attitudes in Italy to food and drink products that promote long-term and day-to-day health benefits on product packaging. The report examines attitudes to the following long-term health issues -heart health, bone health, gut health, muscle mass, age-related muscle loss, blood sugar levels and diabetes. The report also examines the following day-to-day health issues - energy, mental wellbeing and physical appearance. The report examines why consumers are interested in functional grocery products, the levels of appeal of health claims and the extent that they are seeking out such products - and in what product sectors, before making strategic recommendations on how to capitalize on this

Categories: Claims, Taste and Nutrition
Regions and Countries: Europe, Italy

Consumer attitudes to functional food and drink in Germany 2017

Published: April 2017 This Taste & Nutrition Claims report examines consumer attitudes in Germany to food and drink products that promote long-term and day-to-day health benefits on product packaging. The report examines attitudes to the following long-term health issues -heart health, bone health, gut health, muscle mass, age-related muscle loss, blood sugar levels and diabetes. The report also examines the following day-to-day health issues - energy, mental wellbeing and physical appearance. The report examines why consumers are interested in functional grocery products, the levels of appeal of health claims and the extent that they are seeking out such products - and in what product sectors, before making strategic recommendations on how to capitalize on this.

Categories: Claims, Taste and Nutrition
Regions and Countries: Europe, Germany

Consumer attitudes to functional food and drink in the UK 2017

Published: March 2017 This Taste & Nutrition Claims report examines consumer attitudes in the UK to food and drink products that promote long-term and day-to-day health benefits on product packaging. The report examines attitudes to the following long-term health issues -heart health, bone health, gut health, muscle mass, age-related muscle loss, blood sugar levels and diabetes. The report also examines the following day-to-day health issues - energy, mental wellbeing and physical appearance. The report examines why consumers are interested in functional grocery products, the levels of appeal of health claims and the extent that they are seeking out such products - and in what product sectors, before making strategic recommendations on how to capitalize on this.

Categories: Claims, Taste and Nutrition
Regions and Countries: Europe, UK

Consumer attitudes to functional food and drink in Spain 2017

Published: March 2017 This Taste & Nutrition Claims report examines consumer attitudes in Spain to food and drink products that promote long-term and day-to-day health benefits on product packaging. The report examines attitudes to the following long-term health issues -heart health, bone health, gut health, muscle mass, age-related muscle loss, blood sugar levels and diabetes. The report also examines the following day-to-day health issues - energy, mental wellbeing and physical appearance. The report examines why consumers are interested in functional grocery products, the levels of appeal of health claims and the extent that they are seeking out such products - and in what product sectors, before making strategic recommendations on how to capitalize on this.

Categories: Claims, Taste and Nutrition
Regions and Countries: Europe, Spain

Consumer attitudes to functional food and drink in Russia 2017

Published: March 2017 This Taste & Nutrition Claims report examines consumer attitudes in Russia to food and drink products that promote long-term and day-to-day health benefits on product packaging. The report examines attitudes to the following long-term health issues -heart health, bone health, gut health, muscle mass, age-related muscle loss, blood sugar levels and diabetes. The report also examines the following day-to-day health issues - energy, mental wellbeing and physical appearance. The report examines why consumers are interested in functional grocery products, the levels of appeal of health claims and the extent that they are seeking out such products - and in what product sectors, before making strategic recommendations on how to capitalize on this.

Categories: Claims, Taste and Nutrition
Regions and Countries: Europe, Russia

Understanding global consumer attitudes to salt in 2017

Published: March 2017 This Taste & Nutrition Ingredient report examines consumer attitudes to salt across the globe. The report examines consumers attitudes towards salt content in groceries and the influence that such product claims have on buying behavior. The report also examines the wider issue of consumer attitudes to dietary evils as they seek out more groceries deemed natural. The report concludes with strategic recommendations for industry players.

Categories: Ingredients, Taste and Nutrition
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Understanding global consumer attitudes to fat 2017

Published: March 2017 This Taste & Nutrition Ingredient report examines consumer attitudes to saturated dietary fats across the globe. The report examines consumers attitudes towards fat content in groceries and the influence that such product claims have on buying behavior. The report also examines the wider issue of consumer attitudes to dietary evils as they seek out more groceries deemed natural. The report concludes with strategic recommendations for industry players.

Categories: Ingredients, Taste and Nutrition
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Global Ready Meal Market 2010-2020

Countries covered: US, Belgium, Croatia, Denmark, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Poland, Portugal, Romania, Russia, Spain, Sweden, Turkey, UK, Ukraine, Australia, China, India, Indonesia, Japan, Malaysia,  Philippines, Thailand, Vietnam, Argentina, Brazil, Chile, Columbia, Mexico, Peru, Algeria, Egypt, Kenya, Nigeria,  South Africa, Saudi Arabia

Categories: Food, Market Data
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Global Pizza Market 2010-2020

Countries covered: US, Belgium, Croatia, Denmark, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Poland, Portugal, Romania, Russia, Spain, Sweden, Turkey, UK, Ukraine, Australia, China, India, Indonesia, Japan, Malaysia,  Philippines, Thailand, Vietnam, Argentina, Brazil, Chile, Columbia, Mexico, Peru, Algeria, Egypt, Kenya, Nigeria,  South Africa, Saudi Arabia

Categories: Food, Market Data
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Global Milk Market 2010-2020

Countries covered: US, Belgium, Croatia, Denmark, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Poland, Portugal, Romania, Russia, Spain, Sweden, Turkey, UK, Ukraine, Australia, China, India, Indonesia, Japan, Malaysia,  Philippines, Thailand, Vietnam, Argentina, Brazil, Chile, Columbia, Mexico, Peru, Algeria, Egypt, Kenya, Nigeria,  South Africa, Saudi Arabia

Categories: Market Data, Non-alcoholic beverages
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Global Butter & Dairy Spreads Market 2010-2020

Countries covered: US, Belgium, Croatia, Denmark, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Poland, Portugal, Romania, Russia, Spain, Sweden, Turkey, UK, Ukraine, Australia, China, India, Indonesia, Japan, Malaysia,  Philippines, Thailand, Vietnam, Argentina, Brazil, Chile, Columbia, Mexico, Peru, Algeria, Egypt, Kenya, Nigeria,  South Africa, Saudi Arabia

Categories: Food, Market Data
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Global Cheese Market 2010-2020

Countries covered: US, Belgium, Croatia, Denmark, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Poland, Portugal, Romania, Russia, Spain, Sweden, Turkey, UK, Ukraine, Australia, China, India, Indonesia, Japan, Malaysia,  Philippines, Thailand, Vietnam, Argentina, Brazil, Chile, Columbia, Mexico, Peru, Algeria, Egypt, Kenya, Nigeria,  South Africa, Saudi Arabia

Categories: Food, Market Data
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Consumer and Market Trends - Bakery in the UK

Published: February 2017 This Category Insight Report examines the bakery sector in the UK from a market and consumer perspective. Examining the biscuit, bread and cakes & pastries categories, the report provides historical and projected market data figures, consumer survey insight on the bakery market when it comes to key trends such as health & wellness, quality & indulgence and convenience & simplicity, as well as strategic recommendations for industry players targeting the sector.

Categories: Bakery, Category Insight
Regions and Countries: Europe, UK

Consumer and Market Trends - Bakery in Turkey

Published: February 2017 This Category Insight Report examines the bakery sector in Turkey from a market and consumer perspective. Examining the biscuit, bread and cakes & pastries categories, the report provides historical and projected market data figures, consumer survey insight on the bakery market when it comes to key trends such as health & wellness, quality & indulgence and convenience & simplicity, as well as strategic recommendations for industry players targeting the sector.

Categories: Bakery, Category Insight
Regions and Countries: Europe, Turkey

Consumer and Market Trends - Bakery in Spain

Published: February 2017 This Category Insight Report examines the bakery sector in Spain from a market and consumer perspective. Examining the biscuit, bread and cakes & pastries categories, the report provides historical and projected market data figures, consumer survey insight on the bakery market when it comes to key trends such as health & wellness, quality & indulgence and convenience & simplicity, as well as strategic recommendations for industry players targeting the sector.

Categories: Bakery, Category Insight
Regions and Countries: Europe, Spain

Consumer and Market Trends - Bakery in Russia

Published: February 2017 This Category Insight Report examines the bakery sector in Russia from a market and consumer perspective. Examining the biscuit, bread and cakes & pastries categories, the report provides historical and projected market data figures, consumer survey insight on the bakery market when it comes to key trends such as health & wellness, quality & indulgence and convenience & simplicity, as well as strategic recommendations for industry players targeting the sector

Categories: Bakery, Category Insight
Regions and Countries: Europe, Russia

Consumer and Market Trends - Bakery in Poland

Published: February 2017 This Category Insight Report examines the bakery sector in Poland from a market and consumer perspective. Examining the biscuit, bread and cakes & pastries categories, the report provides historical and projected market data figures, consumer survey insight on the bakery market when it comes to key trends such as health & wellness, quality & indulgence and convenience & simplicity, as well as strategic recommendations for industry players targeting the sector

Categories: Bakery, Category Insight
Regions and Countries: Europe, Poland

Consumer and market trends - Bakery in the Netherlands

Published: February 2017 This Category Insight Report examines the bakery sector in the Netherlands from a market and consumer perspective. Examining the biscuit, bread and cakes & pastries categories, the report provides historical and projected market data figures, consumer survey insight on the bakery market when it comes to key trends such as health & wellness, quality & indulgence and convenience & simplicity, as well as strategic recommendations for industry players targeting the sector

Categories: Bakery, Category Insight
Regions and Countries: Europe, Netherlands

Consumer and Market Trends - Bakery in Italy

Published: February 2017 This Category Insight Report examines the bakery sector in Italy from a market and consumer perspective. Examining the biscuit, bread and cakes & pastries categories, the report provides historical and projected market data figures, consumer survey insight on the bakery market when it comes to key trends such as health & wellness, quality & indulgence and convenience & simplicity, as well as strategic recommendations for industry players targeting the sector.

Categories: Bakery, Category Insight
Regions and Countries: Europe, Italy

Consumer and Market Trends - Bakery in Germany

Published: February 2017 This Category Insight Report examines the bakery sector in Germany from a market and consumer perspective. Examining the biscuit, bread and cakes & pastries categories, the report provides historical and projected market data figures, consumer survey insight on the bakery market when it comes to key trends such as health & wellness, quality & indulgence and convenience & simplicity, as well as strategic recommendations for industry players targeting the sector.

Categories: Bakery, Category Insight
Regions and Countries: Europe, Germany

Consumer and Market Trends - Bakery in France

Published: February 2017 This Category Insight Report examines the bakery sector in France from a market and consumer perspective. Examining the biscuit, bread and cakes & pastries categories, the report provides historical and projected market data figures, consumer survey insight on the bakery market when it comes to key trends such as health & wellness, quality & indulgence and convenience & simplicity, as well as strategic recommendations for industry players targeting the sector.

Categories: Bakery, Category Insight
Regions and Countries: Europe, France

Global Cakes & Pastries Market 2010-2020

Countries covered: US, Belgium, Croatia, Denmark, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Poland, Portugal, Romania, Russia, Spain, Sweden, Turkey, UK, Ukraine, Australia, China, India, Indonesia, Japan, Malaysia,  Philippines, Thailand, Vietnam, Argentina, Brazil, Chile, Columbia, Mexico, Peru, Algeria, Egypt, Kenya, Nigeria,  South Africa, Saudi Arabia

Categories: Food, Market Data
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Global Bread Market 2010-2020

Countries covered: US, Belgium, Croatia, Denmark, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Poland, Portugal, Romania, Russia, Spain, Sweden, Turkey, UK, Ukraine, Australia, China, India, Indonesia, Japan, Malaysia,  Philippines, Thailand, Vietnam, Argentina, Brazil, Chile, Columbia, Mexico, Peru, Algeria, Egypt, Kenya, Nigeria,  South Africa, Saudi Arabia

Categories: Food, Market Data
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Global Gum Market 2010-2020

Countries covered: US, Belgium, Croatia, Denmark, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Poland, Portugal, Romania, Russia, Spain, Sweden, Turkey, UK, Ukraine, Australia, China, India, Indonesia, Japan, Malaysia,  Philippines, Thailand, Vietnam, Argentina, Brazil, Chile, Columbia, Mexico, Peru, Algeria, Egypt, Kenya, Nigeria,  South Africa, Saudi Arabia

Categories: Food, Market Data
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Global Ice Cream Market 2010-2020

Countries covered: US, Belgium, Croatia, Denmark, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Poland, Portugal, Romania, Russia, Spain, Sweden, Turkey, UK, Ukraine, Australia, China, India, Indonesia, Japan, Malaysia,  Philippines, Thailand, Vietnam, Argentina, Brazil, Chile, Columbia, Mexico, Peru, Algeria, Egypt, Kenya, Nigeria,  South Africa, Saudi Arabia

Categories: Food, Market Data
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

What next for the snacking market – a global overview

Published: January 2017 This Consumer Insight Report examines the evolution of the global snacking market, identifying future opportunities that exist for industry players when it comes to new product development. The report looks at changing meal-time habits, changing snacking habits and the motivations for doing so, and what are the most important factors governing choice of snacking product. The report also provides an extensive analysis on the topic of health when it comes to snacking, and what the industry can do to offer guilt-free solutions to consumers.

Categories: Convenience and Simplicity
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

The importance of creating stand out appeal on the retail aisle – and how to do this 2017

Published: January 2017 This Shopper and Packaging Insight report examines what strategies brands and manufacturers can adopt to enhance product stand out appeal in order to capture consumer attention when grocery shopping. The report examines how retailer and brand loyalty among consumers across the globe is declining as consumers indicate that their grocery shopping habits are changing. At the same time, a high degree of routine and inertia continues to govern grocery shopping behavior. This report provides strategic recommendations around packaging design to help capture consumer attention and disrupt shopper behavior.

Categories: Packaging Insight, Shopper Insight
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

How consumers are driving the sports nutrition market

Published: January 2017 This Consumer Insight Report examines the global sports nutrition market and the opportunities and challenges that exist when it comes to products that contain protein and branch chain amino acids. The report looks at how everyday consumers are turning to sports nutrition products and the reasons behind this, but how certain challenges exists that could impact on the long-term popularity of the market. The report provides strategic recommendations on launching new products within the market when it comes to consumer, category, occasion and positioning.

Categories: Health and Wellness
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

The impact of Stevia today and what this means for tomorrow

Published: November 2016 This Consumer Insight Pack examines consumer attitudes towards Stevia, and what strategies FMCG industry players need to adopt to make the alternative sweetener more mainstream and appealing. The report examines the key reasons that are driving demand for Stevia formulated products but ultimately, how a lack of awareness and confusion towards the benefits of the ingredient, combined with a number of inhibitors such as taste and indulgence and consumer skepticism can act as a barrier to purchase of such products.

Categories: Health and Wellness
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Global Yogurt Market 2010-2020

Countries covered: US, Belgium, Croatia, Denmark, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Poland, Portugal, Romania, Russia, Spain, Sweden, Turkey, UK, Ukraine, Australia, China, India, Indonesia, Japan, Malaysia,  Philippines, Thailand, Vietnam, Argentina, Brazil, Chile, Columbia, Mexico, Peru, Algeria, Egypt, Kenya, Nigeria,  South Africa, Saudi Arabia, UAE

Categories: Food, Market Data
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Developing packaging strategies to target an ageing society

Published: October 2016 This Packaging Insight report examines the challenges and opportunities faced by the packaging industry as a result of an ageing society. The report highlights how despite the population continuing to get older and it being more important than ever before for the FMCG industry to understand the need states of seniors, many older consumers feel that brands do not understand their needs and wants. This report identifies strategies that help FMCG industry players target an ageing society in an effective, discreet and credible manner.

Categories: Packaging Insight
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

How to encourage consumers to trade-up when grocery shopping

Published: September 2016 This Consumer Insight Pack examines how consumers are looking to save money on certain items when grocery shopping, in order to trade-up in other product categories. The report examines why consumers are doing this and why it will intensify in the future, and what FMCG industry players can do to encourage consumers to trade-up in categories.

Categories: Value and Loyalty
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Global Concentrates Market 2010-2020

Countries covered: US, Belgium, Croatia, Denmark, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Poland, Portugal, Romania, Russia, Spain, Sweden, Turkey, UK, Ukraine, Australia, China, India, Indonesia, Japan, Malaysia,  Philippines, Thailand, Vietnam, Argentina, Brazil, Chile, Columbia, Mexico, Peru, Algeria, Egypt, Kenya, Nigeria,  South Africa, Saudi Arabia, UAE

Categories: Market Data, Non-alcoholic beverages
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Global Carbonated Soft Drinks 2010-2020

Countries covered: US, Belgium, Croatia, Denmark, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Poland, Portugal, Romania, Russia, Spain, Sweden, Turkey, UK, Ukraine, Australia, China, India, Indonesia, Japan, Malaysia,  Philippines, Thailand, Vietnam, Argentina, Brazil, Chile, Columbia, Mexico, Peru, Algeria, Egypt, Kenya, Nigeria,  South Africa, Saudi Arabia, UAE

Categories: Market Data, Non-alcoholic beverages
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Global Cereal Market 2010-2020

Countries covered: US, Belgium, Croatia, Denmark, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Poland, Portugal, Romania, Russia, Spain, Sweden, Turkey, UK, Ukraine, Australia, China, India, Indonesia, Japan, Malaysia,  Philippines, Thailand, Vietnam, Argentina, Brazil, Chile, Columbia, Mexico, Peru, Algeria, Egypt, Kenya, Nigeria,  South Africa, Saudi Arabia, UAE

Categories: Food, Market Data
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Global Biscuit Market 2010-2020

Countries covered: US, Belgium, Croatia, Denmark, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Poland, Portugal, Romania, Russia, Spain, Sweden, Turkey, UK, Ukraine, Australia, China, India, Indonesia, Japan, Malaysia,  Philippines, Thailand, Vietnam, Argentina, Brazil, Chile, Columbia, Mexico, Peru, Algeria, Egypt, Kenya, Nigeria,  South Africa, Saudi Arabia, UAE

Categories: Food, Market Data
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Global Sports and Energy Drinks Market 2010-2020

Countries covered: US, Belgium, Croatia, Denmark, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Poland, Portugal, Romania, Russia, Spain, Sweden, Turkey, UK, Ukraine, Australia, China, India, Indonesia, Japan, Malaysia,  Philippines, Thailand, Vietnam, Argentina, Brazil, Chile, Columbia, Mexico, Peru, Algeria, Egypt, Kenya, Nigeria,  South Africa, Saudi Arabia, UAE

Categories: Market Data, Non-alcoholic beverages
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Global Juice Market 2010-2020

Countries covered: US, Belgium, Croatia, Denmark, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Poland, Portugal, Romania, Russia, Spain, Sweden, Turkey, UK, Ukraine, Australia, China, India, Indonesia, Japan, Malaysia,  Philippines, Thailand, Vietnam, Argentina, Brazil, Chile, Columbia, Mexico, Peru, Algeria, Egypt, Kenya, Nigeria,  South Africa, Saudi Arabia, UAE

Categories: Market Data, Non-alcoholic beverages
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Global Savory Snacks Market 2010-2020

Countries covered: US, Belgium, Croatia, Denmark, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Poland, Portugal, Romania, Russia, Spain, Sweden, Turkey, UK, Ukraine, Australia, China, India, Indonesia, Japan, Malaysia,  Philippines, Thailand, Vietnam, Argentina, Brazil, Chile, Columbia, Mexico, Peru, Algeria, Egypt, Kenya, Nigeria,  South Africa, Saudi Arabia, UAE

Categories: Food, Market Data
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Global Sugar Confectionery Market 2010-2020

Countries covered: US, Belgium, Croatia, Denmark, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Poland, Portugal, Romania, Russia, Spain, Sweden, Turkey, UK, Ukraine, Australia, China, India, Indonesia, Japan, Malaysia,  Philippines, Thailand, Vietnam, Argentina, Brazil, Chile, Columbia, Mexico, Peru, Algeria, Egypt, Kenya, Nigeria,  South Africa, Saudi Arabia, UAE

Categories: Food, Market Data
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Global Chocolate Market 2010-2020

Countries covered: US, Belgium, Croatia, Denmark, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Poland, Portugal, Romania, Russia, Spain, Sweden, Turkey, UK, Ukraine, Australia, China, India, Indonesia, Japan, Malaysia,  Philippines, Thailand, Vietnam, Argentina, Brazil, Chile, Columbia, Mexico, Peru, Algeria, Egypt, Kenya, Nigeria,  South Africa, Saudi Arabia, UAE

Categories: Food, Market Data
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Pip & Nut: Launching healthier offerings in indulgent categories

Published: September 2016 This Product Case Study examines the successful launch of the Pip & Nut Peanut Butter brand in the UK. The case study examines how through using story-based marketing and ingredient simplification, manufacturers can not only push the boundaries of premium in everyday product categories, but also target the health and indulgence trends simultaneously.

Categories: Food, Product Case Studies
Regions and Countries: Europe, UK

Weetabix On The Go: Targeting on-the-go breakfasts with taste and nutrition

Published: September 2016 This Product Case Study examines the launch of Weetabix On The Go in the UK. The case study examines how breakfast habits are changing and how the breakfast industry needs to respond to this through the launch of products that act as a hybrid of a meal and a snack, offering taste and nutrition without compromise, to target more on-the-go morning meal occasions.

Categories: Food, Product Case Studies
Regions and Countries: Europe, UK

Consumer trends and future opportunities in the UK Over-The-Counter market

Published: August 2016 This Category Trend Report examines the Over-The-Counter vitamins and mineral market in the UK. The report examines what types of products are becoming more popular within the market, and the consumer trends driving this. The report also looks at future trends that will influence the market as well as the continued challenges that the industry faces, before offering strategic recommendations on how to capitalize on a growing market.

Categories: Health and Wellness
Regions and Countries: Europe, UK

Experimental brand and marketing strategies - is it key for continued success ?

Published: September 2016 This Consumer Insight Pack examines the issue of experimental groceries and marketing campaigns in the FMCG market. The report examines how more experiential strategies are needed because of more demanding consumers simultaneously wanting to try new products whilst also being more difficult than ever to impress. The report examines how products can be positioned as more experiential and what need states to target, whilst also what pitfalls to avoid.

Categories: Quality and Indulgence
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

The evolution of taste and nutrition

Published: August 2016 This Consumer Insight Pack examines the issue of taste and nutrition within the food and drink market. The report examines why demand for products that offer taste and nutrition simultaneously is growing, but also some of the pitfalls to avoid when it comes to targeting these trends, as well as over-estimating the influence of health on consumption occasions. The report provides strategic recommendations on how to best target the desire for taste and nutrition.

Categories: Health and Wellness, Quality and Indulgence
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Eating disorders - understanding the dangers of body-shaming from an FMCG perspective

Published: August 2016 This report examines the growth of eating disorders in both developed and developing economies. The report examines the extent to why eating disorders are on the rise, and the reasons that this is occurring. In particular, the report focuses on the issue of body shaming by the media and FMCG brands, and the adverse effects that this can have on the physical and mental wellbeing of individuals. The report highlights what FMCG brands should do to address this issue.

Categories: Health and Wellness
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Understanding the gluten-free trend in the FMCG market

Published: August 2016 This Consumer Insight Pack examines the gluten-free market in Europe and the US, where tendency to suffer from gluten-related health problems is more common. The pack examines the reasons behind the growth in demand for gluten-free products, but also how a number of challenges exist in the market when it comes to the longevity of the industry in the mainstream, such as confusion around gluten-related health problems among both consumer and industry, as well as a lack of transparency when it comes to nutritional labeling.

Categories: Health and Wellness
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Orangina and the dangers of being over reliant on brand nostalgia

Published: August 2016 This Product Case Study examines the challenges faced by the Orangina  soft drinks brand over the last ten years and in the aftermath of an investment in the brand at the off-trade and on-trade level by Lucozade Ribena Suntory. The case study examines the difficulty of being over-reliant on nostalgia when it comes to capturing consumer attention and driving sales, and what attributes are needed to make nostalgic launches successful. The case study also examines some of the key issues faced by Orangina in the soft drinks market and the implications of this.

Categories: Non-alcoholic beverages, Product Case Studies
Regions and Countries: Europe, UK

Oppo Ice Cream and successfully targeting taste and nutrition

Published: August 2016 This Product Case Study examines the successful launch of the Oppo Ice Cream brand in the UK. The case study examines how the brand has used story-based marketing combined with the use of exotic ingredients associated with the superfood trend, to give the brand a sense of identity and also reduce the guilt associated with consumption in an inherently indulgent category. The study also highlights the challenge that the brand faces in the long-term when it comes to using alternative sweeteners to sugar.

Categories: Food, Product Case Studies
Regions and Countries: Europe, UK

Understanding how NFC technology can be used to target an ageing society

Published: August 2016 This Packaging Insight report examines the emergence of Near Field Communication Technology in the grocery market and in particular, on grocery labels. The report highlights how instead of novelty and gifting purposes, NFC technology should be used to more subtly target emerging need states that are arising as a result of an ageing society, and how the FMCG industry can do this.

Categories: Packaging Insight
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

What next for glass packaging in the FMCG market

Published: August 2016 This Packaging Insight report examines the current challenges faced by the glass manufacturing industry when it comes to the FMCG market, both from a consumer and economical perspective. From this, the report identifies key evolving consumer need states that the glass industry needs to understand and capitalize on, in order to maximize perceptions of value for money when it comes to glass packaging - and how this can be done.

Categories: Packaging Insight
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

US and European Rum Market 2010-2020

Countries covered: US, Belgium, Denmark, France, Germany, Greece, Ireland, Italy, Netherlands, Portugal, Spain, Sweden, UK

Categories: Alcoholic beverages, Market Data
Regions and Countries: Europe, North America

US and European Gin Market 2010-2020

Countries covered: US, Belgium, Denmark, France, Germany, Greece, Ireland, Italy, Netherlands, Portugal, Spain, Sweden, UK

Categories: Alcoholic beverages, Market Data
Regions and Countries: Europe, North America

US and European Whiskey Market 2010-2020

Countries covered: US, Belgium, Denmark, France, Germany, Greece, Ireland, Italy, Netherlands, Portugal, Spain, Sweden, UK

Categories: Alcoholic beverages, Market Data
Regions and Countries: Europe, North America

US and European Vodka Market 2010-2020

Countries covered: US, Belgium, Denmark, France, Germany, Greece, Ireland, Italy, Netherlands, Portugal, Spain, Sweden, UK

Categories: Alcoholic beverages, Market Data
Regions and Countries: Europe, North America

US and European Wine Market 2010-2020

Countries covered: US, Belgium, Denmark, France, Germany, Greece, Ireland, Italy, Netherlands, Portugal, Spain, Sweden, UK

Categories: Alcoholic beverages, Market Data
Regions and Countries: Europe, North America

Examining small basket shopping habits in developed economies

Published: July 2016 This Shopper Insight report examines shopper habits when it comes to top-up shopping occasions to purchase a small number of grocery items. The report examines the extent that such shopping missions are pre-planned or impulsive, which retailers do shoppers tend to visit, what items they purchase and what are their general attitudes and behaviors when engaging in such a shopping trip. Based on this, the report then identifies key ways in which retailers can have more of an influence on top-up shopping occasions.

Categories: Shopper Insight
Regions and Countries: Europe, Germany, North America, UK, USA

Identifying hot trends in the household care market

Published: June 2016 This Category Trend Report examines the issue of hygiene and cleanliness among consumers in developed economies and the complex attitudes and behaviors they demonstrate towards the subjects. The report identifies how consumer attitudes and behaviors are evolving and identifies effective strategies that can be adopted by industry players in the household care market to ensure that products are as relevant and compelling as possible and are associated with maximum value for money.

Categories: Category Insight
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

HP Sauce – the dangers of being over-reliant on brand heritage and nostalgia

Published: June 2016 This Product Case Study examines the performance of HP Sauce in the UK market and how the brown sauce category overall is becoming less appealing to consumers. The case study examines how consumers eating habits, taste preferences and levels of brand loyalty are changing and as such, how it is no longer enough for even the most iconic of brands to be reliant on brand heritage and nostalgia to protect and grow market share.

Categories: Food, Product Case Studies
Regions and Countries: Europe, UK

Understanding the next generation of adults

Published: June 2016 This Consumer Insight Pack examines the attitudes and behavior traits of the next generation of adults, who were born in or after the year 2000, and the implications that this will have on the grocery market. The report examines how those born in the 21st century have grown up in an environment characterized by both high levels of opportunities and fear and this, combined with their opinions of the previous generations, will result in a complex demographic group who need to be truly understood by FMCG industry players in order to capitalize on them.

Categories: Changing Societal Structures
Regions and Countries: Europe, North America

US and European Fresh Fish and Seafood Market 2010-2020

Countries covered: US, Belgium, Denmark, France, Germany, Greece, Ireland, Italy, Netherlands, Portugal, Spain, Sweden, UK

Categories: Food, Market Data
Regions and Countries: Europe, North America

US and European Bottled Water Market 2010-2020

Countries covered: US, Belgium, Denmark, France, Germany, Greece, Ireland, Italy, Netherlands, Portugal, Spain, Sweden, UK

Categories: Market Data, Non-alcoholic beverages
Regions and Countries: Europe, North America

US and European Beer Market 2010-2020

Countries covered: US, Belgium, Denmark, France, Germany, Greece, Ireland, Italy, Netherlands, Portugal, Spain, Sweden, UK

Categories: Alcoholic beverages, Market Data
Regions and Countries: Europe, North America

Mars Protein Bars - the dangers of launching healthy indulgences

Published: May 2016 This Product Case Study examines the launch of two new Mars and Snicker protein bars in the UK. The report highlights how the launch has been designed to capitalize on the growing appeal of protein products but ultimately risks the danger of trying to satisfy consumer demand for health and indulgence simultaneously and as such failing to satisfy either. The report also highlights the danger of not over-estimating the influence of health on consumption habits.

Categories: Food, Product Case Studies
Regions and Countries: Europe, UK

Developing effective packaging strategies that target the convenience and simplicity trend

Published: May 2016 This Packaging Insight report examines the importance of convenience and simplicity when it comes to modern day grocery products. The report provides a holistic overview of how consumers are seeking out products that save time and effort for a myriad of reasons and how the packaging industry can respond with the development of packaging innovation that aligns with evolving consumer need states.

Categories: Packaging Insight
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Sustainable packaging strategies in the FMCG market

Published: May 2016 This Packaging Insight report examines the issue of sustainability and environmentally-friendly behavior from a packaging perspective. The report examines the challenges faced by FMCG industry players when it comes to developing strategies that offer a win-win for the environment, consumer and business. The report provides strategic recommendations on how businesses can effectively develop sustainable packaging strategies.

Categories: Packaging Insight
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

The dark side of the Millennial

Published: April 2016 This Consumer Insight Pack examines the issue of mental wellbeing among consumers aged 18-34 years old. The pack focuses on how pressures faced on a daily life can result in young adults seeking out moments of escapism to help alleviate stress, but how the methods used can result in erratic forms of behavior. The pack highlights how mental wellbeing among young adults is something the FMCG industry needs to address as the issue of the "quarter-life" crisis becomes more apparent.

Categories: Expression and Individuality
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Understanding the clean label movement

Published: April 2016 This Consumer Insight Pack investigates the issue of clean label within the FMCG market. The pack examines how despite all the buzz surrounding the phrase, there is a lack of definition about what constitutes a clean label grocery from an industry perspective and how there is a lack of awareness towards such products from a consumer perspective. The pack highlights how if manufacturers are to successfully launch clean label groceries, they need to adopt a holistic vision towards simplicity and purity along the supply chain

Categories: Health and Wellness
Regions and Countries: Europe, North America

Fairlife - the successful launch of a high protein milk brand

Published: March 2016 This Product Case Study examines the successful launch of the Fairlife brand in the US by Coca-Cola. The study examines how the beverage manufacturer has capitalized on the growing interest in protein products in the country, at a time when soda sales and milk consumption levels stagnate. The study concludes with the best way to position new beverage launches positioned around high protein.

Categories: Non-alcoholic beverages, Product Case Studies
Regions and Countries: Europe, UK

FMCG Gurus Breakfast Occasions 2007-2017

Published: March 2016 This Model provides data on breakfast consumption occasions over the period 2007-2017 for the following countries: UK, Germany, France, Italy, Spain, Australia and the US. The model examines how many skipped breakfast occasions there are each year by demographic group ans in which channels breakfast occasions occur. The model also identifies the financial opportunities from switching skipped breakfasts to at-home breakfast occasions.

Categories: Category Insight, Food
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Young adults versus time scarcity

Published: March 2016 This Consumer Insight Pack addresses the need states of young adults and how growing up in a period of technological advancements and instant solutions to need states has resulted in these consumers confusing time-scarcity for impatience. The pack examines the implications that this has from a health and cooking perspective when it comes to the industry targeting young adults.

Categories: Convenience and Simplicity
Regions and Countries: Europe, North America

Understanding demand in the slow release energy market

Published: March 2016 This Consumer Insight Pack examines the growing need among consumers for products that offer an energy boost to help get them through the day. The pack focuses on the reasons behind the growth in demand of such products, and why products need to be positioned around slow and natural energy release. The pack also identifies which occasions to target and who to target with such products.

Categories: Health and Wellness
Regions and Countries: Europe, North America

Understanding consumer demand when it comes to craft products

Published: March 2016 This Consumer Insight Pack examines the current buzz surrounding the launch of "craft" grocery products outside of the US beer market. The pack examines why it is important not to over-estimate demand for such products and identities key strategic issues that need to be addressed if FMCG industry players are to capitalize on growing demand for small and artisan grocery offerings.

Categories: Quality and Indulgence
Regions and Countries: Europe, North America

Understanding demand in the slow-release energy grocery market

Published: March 2016 This Consumer Insight Pack examines the growing need among consumers for products that offer an energy boost to help get them through the day. The pack focuses on the reasons behind the growth in demand of such products, and why products need to be positioned around slow and natural energy release. The pack also identifies which occasions to target and who to target with such products.

Categories: Convenience and Simplicity
Regions and Countries: Europe, North America

Developing stand out packaging strategies in grocery markets

Published: February 2016 This Packaging Insight report examines the importance of developing stand out packaging in the grocery market, and identifies effective strategies on how to do this . The report highlights how it is more difficult than ever to capture consumer attention and influence shopper behavior and that packaging is a critical component to achieving this but something that is often under-utilized, with their being many benefits for industry players in the grocery market with effective stand out packaging strategies.

Categories: Packaging Insight
Regions and Countries: Europe, North America

Hooch and the importance of focusing on fun in the alcoholic beverage market

Published: February 2016 This Product Case Study examines the successful re-launch of the alcopop brand Hooch in the UK on- and off-trade markets and the factors behind the launch that made it a success. The study serves to highlight the opportunity that exists for alcohol brands positioned around fun and nostalgia and how taste and flavor will always be more important to consumers than traits such as craft-style production methods.

Categories: Alcoholic beverages, Product Case Studies
Regions and Countries: Europe, UK

Fiber and understanding the opportunity for high fiber products

Published: February 2016 This Ingredient Insights Report examines the growing opportunity for products that are naturally high in fiber and the underlying reasons behind this. The report examines how consumer attitudes towards ingredients that carry a "health halo" are changing and how they are adopting a back-to-basics approach when it comes towards seeking out grocery products that help boost health.

Categories: Health and Wellness
Regions and Countries: Europe, North America

Sugar and the importance of not over-estimating demand for alternative sweeteners

Published: February 2016 This Ingredient Insights Report examines the issue of sugar content in food and drink products and evaluates the benefits and risks associated with using natural sweeteners and in particular, stevia. The report examines the extent to which consumers are changing their consumption habits as the link between sugar consumption and obesity and diabetes becomes more apparent, and what strategies FMCG industry players can take as greater focus is placed on the formulation of grocery products.

Categories: Health and Wellness
Regions and Countries: Europe, North America

Understanding the evolution of bargain hunting when grocery shopping

Published: January 2016 This Consumer Insight Pack examines how consumer attitudes to bargain hunting when grocery shopping are evolving and what the key reasons driving these changes. The packs look how attitudes towards bargain hunting will continue to evolve and highlights strategies that need to be adopted by retailers as retailer loyalty continues to decline

Categories: Value and Loyalty
Regions and Countries: Europe, North America

Belvita - launching an innovative solution to changing breakfast habits

Published: January 2016 This Product Case Study examines the introduction of the Belvita Biscuit in the UK and the rapid degree of success it has enjoyed as the biscuit breakfast market has become more established. The case study examines how the brand has successfully aligned with changing consumer meal-time habits and also need states to offer a guilt-free indulgent offering in the morning

Categories: Food, Product Case Studies
Regions and Countries: Europe, UK

Sports nutrition - identifying the key audience to target with products high in protein

Published: January 2016 This Ingredient Insights Report examines how the sports nutrition market has grown in popularity in recent years because of increased awareness of the health benefits associated with protein. However the market is reaching a tipping point where the backlash to the protein trend is unavoidable. This report examines how manufacturers of sports nutrition products need to react to this trend by targeting a key audience with more precise product positioning

Categories: Health and Wellness
Regions and Countries: Europe, North America

Examining online grocery shopping habits

Published: January 2016 This Shopper Insight report examines the online grocery shopper, examining their motivations for shopping online, attitudes to service and what aspects of online services can be improved. The report also examines what retailers can do to encourage more consumers to start shopping online for their groceries

Categories: Shopper Insight
Regions and Countries: Europe, North America

Changing Household Structures and the Increased Importance of Health, Convenience and Compact Packaging Design

Published: January 2016 This Consumer Insight Pack examines the changing structure of households across developed and developing economies and the reasons why these changes are occurring. The pack looks at issues such as urbanization, marriage, parenthood and female employment and how evolving trends will shape the way that consumers shop and the grocery products that they buy

Categories: Tradition and Liberalism
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Consumers and the smartphone and social network backlash

Published: December 2015 This Insight Pack examines how consumers are feeling increasingly time-scarce and how the amount of time spent on their phones and on social networking sites is contributing to this. The pack examines how the FMCG industry needs to encourage consumers to re-prioritize what is important to them and revert back to more traditional forms of socializing and interaction

Categories: Convenience and Simplicity
Regions and Countries: Europe, North America

The ten major problems consumers have with FMCG packaging

Published: December 2015 This Packaging Insight report examines what major problems consumers have when it comes to packaging in the grocery market and the reasons behind this. The report provides best practice examples and strategic recommendations to help address these issues

Categories: Packaging Insight
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Young adults, image consciousness and the re-evaluation of beauty

Published: December 2015 This Consumer Insight Pack examines how consumers feel more pressurized than ever before to look good because of the belief that society has an increasingly narrow view on what constitutes attractiveness, something that impacts on levels of mental wellbeing. The pack examines how this is leading consumers to re-evaluate what constitutes beauty and the implications this has for the FMCG industry

Categories: Health and Wellness
Regions and Countries: Europe, North America

The evolution of private label in developed FMCG markets

Published: December 2015 This Consumer Insight Pack examines the evolution of private label in FMCG markets in developed economies, understanding the key reasons why the popularity of store-own brands continues to grow, in which product categories consumers still lack confidence about the quality of non-branded offerings and how private label will continue to evolve - and the implications this has for branded and non-branded industry players

Categories: Value and Loyalty
Regions and Countries: Europe, North America

Robinsons Squash'd and the benefits of sector reinvigoration

Published: December 2015 The Product Case Study examines the launch of the Robinsons Squash'd brand in the UK in an attempt to create a Liquid Water Enhancer sector, following the emergence of the sector in the USA. The case study examines why the brand has appealed to consumers and the benefits of disruption in product sectors associated with routine and inertia

Categories: Non-alcoholic beverages, Product Case Studies
Regions and Countries: Europe, UK

Consumers lack understanding over the concept of sustainability

Published: December 2015 This Insight Pack examines the challenges faced by the FMCG industry when it comes to promoting sustainability initiatives. The pack examines how consumers believe protecting the environment is important but how this is not always reflected in buying behavior in the grocery market, and what the industry can do to address this.

Categories: Expression and Individuality
Regions and Countries: Europe, North America

Age stereotyping in the FMCG industry

Published: December 2015 This Insight Pack examines how consumers feel that the grocery industry holds stereotypes against their age groups that in reality are not accurate. The pack examines how it is the youngest and oldest of adults who are most likely to express this opinion and what the FMCG industry needs to do to address this issue

Categories: Expression and Individuality
Regions and Countries: Europe, North America

Arla Skyr yogurt and how to leverage health and indulgence at the same time

Published: November 2015 This Product Case Study examines the success of Arla Skyr yogurt in the UK and how the brand is simultaneously able to offer consumers health and indulgence at the same time to provide moments of guilt-free treating

Categories: Food, Product Case Studies
Regions and Countries: Europe, UK

Understanding the Millennial and how to target this group

Published: November 2015 This Insight Pack examines the much touted Millennial group and encourages the FMCG industry to re-address how they target this group. The pack examines how sub-groups should be broken down within the demographic group and how need states vary among these groups when it comes to grocery products

Categories: Tradition and Liberalism
Regions and Countries: Europe, North America

Weight management and an alternative approach for the diet industry

Published: November 2015 This Insight Pack examines the growing obesity problem across the globe and how despite a greater focus on weight management, consumers are struggling to maintain dietary plans. The pack examines how the FMCG industry needs to re-address its approach to tackling overweight and obesity ratessub

Categories: Health and Wellness
Regions and Countries: Europe, North America

The growth of smart browsing in the FMCG market

Published: November 2015 This Insight Pack examines how the concept of smartbrowsing is gaining traction in the FMCG market and the reasons behind this. The pack examines the opportunities and threats that the growth of smartbrowsing presents to retailers

Categories: Convenience and Simplicity
Regions and Countries: Europe, North America

Understanding nostalgia in the FMCG market

Publication: November 2015 This Insight Pack examines why nostalgia is growing in popularity across the FMCG market and the underlying reasons behind this. The pack examines which consumer group are the key drivers of nostalgic consumption and what key considerations need to be taken into account when targeting the trend

Categories: Assurance and Comfort
Regions and Countries: Europe, North America

Consumers and the importance of guilt free treating

Publication: November 2015 This report examines the conundrum of consumers treating themselves to non-essential groceries for reward and escapism purposes, but feeling guilty afterwards. The Insight Pack examines what the FMCG industry can do to offer consumers moments of guilt-free indulgencesu

Categories: Quality and Indulgence
Regions and Countries: Europe, North America

Understanding the importance of locality in the FMCG market

Published: November 2015 This Insight Pack examines the growing importance of "local" grocery claims and the reasons behind this. The pack examines how it is not just concern about global supply chains and the desire for extra transparency when it comes to product claims that is driving consumers towards locally produced groceries and the implications this has for the industry

Categories: Assurance and Comfort
Regions and Countries: Europe, North America

Value and Loyalty Mega-Trend Report

Published: October 2015 This Consumer Mega-Trend Report is part of FMCG Gurus’ mega-trend framework series examining global consumer trends across the grocery market. This report examines the Value and Loyalty mega-trend and related sub-trends that influence day-to-day consumer behavior. The report identifies how the FMCG industry can capitalize on the trend

Categories: Value and Loyalty
Regions and Countries: Europe, North America

Value and Loyalty Consumer Survey 2015

Published: October 2015 FMCG Gurus survey data examining the Value and Loyalty Mega-Trend in the UK, US and Germany. The survey examines key topics at the sub-trend level and breaks the findings down by age and gender

Categories: Value and Loyalty
Regions and Countries: Europe, North America

Tradition and Liberalism Mega-Trend Report

Published: October 2015 This Consumer Mega-Trend Report is part of FMCG Gurus’ mega-trend framework series examining global consumer trends across the grocery market. This report examines the Tradition and Liberalism mega-trend and related sub-trends that influence day-to-day consumer behavior. The report identifies how the FMCG industry can capitalize on the trend

Categories: Tradition and Liberalism
Regions and Countries: Europe, North America

Tradition and Liberalism Consumer Survey 2015

FMCG Gurus survey data examining the Comfort and Assurance Mega-Trend in the UK, US and Germany. The survey examines key topics at the sub-trend level and breaks the findings down by age and gender

Categories: Tradition and Liberalism
Regions and Countries: Europe, North America

Quality and Indulgence Mega-Trend Report

Published: October 2015 This Consumer Mega-Trend Report is part of FMCG Gurus’ mega-trend framework series examining global consumer trends across the grocery market. This report examines the Quality and Indulgence mega-trend and related sub-trends that influence day-to-day consumer behavior. The report identifies how the FMCG industry can capitalize on the trend

Categories: Quality and Indulgence
Regions and Countries: Europe, North America

Quality and Indulgence Consumer Survey 2015

Published: November 2015 FMCG Gurus survey data examining the Quality and Indulgence Mega-Trend in the UK, US and Germany. The survey examines key topics at the sub-trend level and breaks the findings down by age and gender

Categories: Quality and Indulgence
Regions and Countries: Europe, North America

Health and Wellness Mega-Trend Report

Published: October 2015 This Consumer Mega-Trend Report is part of FMCG Gurus’ mega-trend framework series examining global consumer trends across the grocery market. This report examines the Health and Wellness mega-trend and related sub-trends that influence day-to-day consumer behavior. The report identifies how the FMCG industry can capitalize on the trend

Categories: Health and Wellness
Regions and Countries: Europe, North America

Health and Wellness Consumer Survey 2015

Published: October 2015 FMCG Gurus survey data examining the Health and Wellness Mega-Trend in the UK, US and Germany. The survey examines key topics at the sub-trend level and breaks the findings down by age and gender

Categories: Health and Wellness
Regions and Countries: Europe, North America

Expression and Individualism Mega-Trend Report

Published: October 2015 This Consumer Mega-Trend Report is part of FMCG Gurus’ mega-trend framework series examining global consumer trends across the grocery market. This report examines the Expression and Individualism mega-trend and related sub-trends that influence day-to-day consumer behavior. The report identifies how the FMCG industry can capitalize on the trend

Categories: Expression and Individuality
Regions and Countries: Europe, North America

Expression and Individuality Consumer Survey 2015

Published: October 2015 FMCG Gurus survey data examining the Expression and Individuality Mega-Trend in the UK, US and Germany. The survey examines key topics at the sub-trend level and breaks the findings down by age and gender

Categories: Expression and Individuality
Regions and Countries: Europe, North America

Convenience and Simplicity Mega-Trend Report

Published: October 2015 This Consumer Mega-Trend Report is part of FMCG Gurus’ mega-trend framework series examining global consumer trends across the grocery market. This report examines the Convenience and Simplicity mega-trend and related sub-trends that influence day-to-day consumer behavior. The report identifies how the FMCG industry can capitalize on the trend

Categories: Convenience and Simplicity
Regions and Countries: Europe, North America

Convenience and Simplicity Consumer Survey 2015

Published: October 2015 FMCG Gurus survey data examining the Convenience and Simplicity Mega-Trend in the UK, US and Germany. The survey examines key topics at the sub-trend level and breaks the findings down by age and gender

Categories: Convenience and Simplicity
Regions and Countries: Europe, North America

Changing Societal Structures Mega-Trend Report

Published: October 2015 This Consumer Mega-Trend Report is part of FMCG Gurus’ mega-trend framework series examining global consumer trends across the grocery market. This report examines the Changing Societal Structures mega-trend and related sub-trends that influence day-to-day consumer behavior. The report identifies how the FMCG industry can capitalize on the trend

Categories: Changing Societal Structures
Regions and Countries: Europe, North America

Changing Societal Structures Consumer Survey 2015

Published: October 2015 FMCG Gurus survey data examining the Changing Societal Structures Mega-Trend in the UK, US and Germany. The survey examines key topics at the sub-trend level and breaks the findings down by age and gender

Categories: Changing Societal Structures
Regions and Countries: Europe, North America

The cyclical nature of life-stage patterns

Published: October 2015 This Consumer Insight Pack examines how consumers are delaying responsibilities such as marriage and parenthood in favor of personal and professional development, breaking traditional life-cycle patterns. The pack examines the long-term implications this will have on the next generation of adults

Categories: Changing Societal Structures
Regions and Countries: Europe, North America

Time is an increasingly precious commodity

Published: October 2015 This Consumer Insight Pack examines the growing importance of non-material wealth and the importance of time as a form of luxury, as consumers re-evaluate what is important to them. The Pack examines how factors such as aging societies and high levels of stress are resulting in consumers re-prioritizing what is important to them, and how the FMCG industry can address this

Categories: Assurance and Comfort
Regions and Countries: Europe, North America

The implications of the aging society time bomb

Published: October 2015 This Insight Pack examines the issue of aging societies in developed economies and the long-term implications of this both from an economic and FMCG perspective. The pack examines the implications this will have on the buying behavior of both young and old adults as a result of this and how the FMCG industry can address this

Categories: Changing Societal Structures
Regions and Countries: Europe, North America

Changing ecological and environmental structures

Published: October 2015 This Consumer Insight Pack examines the issue of changing environmental and ecological structures and the damage being done as a result of 21st century living. The pack examines how the FMCG industry needs to respond to such issues and the challenges faced when encouraging consumers to be more sustainable

Categories: Changing Societal Structures
Regions and Countries: Europe, North America

Understanding the growing threat of food shortages

Published October 2015 This Consumer Insight Pack examines how the issue of food shortages is a growing threat for future generations because of factors such as population growth and adverse weather conditions. The pack examines how the FMCG industry is responding to this issue with the development of food grown in laboratories

Categories: Changing Societal Structures
Regions and Countries: Europe, North America

The embarrassment associated with wealth

Published: October 2015 This Consumer Insight Pack examines the issue of inconspicuous consumption among young adults and how there is a degree of embarrassment that can sometimes occur among more affluent consumers over their financial wellbeing. The pack examines how this influences their buying behavior and is resulting in them re-classifying what they consider to be luxury, and how the FMCG market can address this

Categories: Changing Societal Structures
Regions and Countries: Europe, North America

The lost generation and a new era of ethnocentrism

Published: October 2015 This Insight Pack examines the long-term implications that the recession of the last decade is having on the young adult market. The pack examines how polarization of wealth and income disparity among young adults is widening and a number are finding themselves in economic hardship, and the implications this will have on the FMCG market

Categories: Changing Societal Structures
Regions and Countries: Europe, North America

Assurance and Comfort Mega-Trend Report

Published: October 2015 This Consumer Mega-Trend Report is part of FMCG Gurus’ mega-trend framework series examining global consumer trends across the grocery market. This report examines the Assurance and Comfort mega-trend and related sub-trends that influence day-to-day consumer behavior. The report identifies how the FMCG industry can capitalize on the trend

Categories: Assurance and Comfort
Regions and Countries: Europe, North America

Assurance and Comfort Consumer Survey 2015

Published: October 2015 FMCG Gurus survey data examining the Assurance and Comfort Mega-Trend in the UK, US and Germany. The survey examines key topics at the sub-trend level and breaks the findings down by age and gender

Categories: Assurance and Comfort
Regions and Countries: Europe, North America

Identifying opportunities for the evolution of promotional habits

Published: October 2015 This Shopper Insight Report examines shopper attitudes to traditional promotional offerings across the food, non-alcoholic beverages, alcoholic beverages and personal care sectors. The report examines how traditional promotional offerings are increasingly misalign with the modern day shopper and what retailers can do to make promotional offers more appealing and relevant

Categories: Shopper Insight
Regions and Countries: Europe, North America

Shopper Insight Shopper segmentation - exploring the different kinds of shopper

Published: October 2015 This Shopper Insight Report examines the different types of shopper that exist in the grocery market, their attitudes towards shopping and a breakdown of the shopper and their prevalence rate by gender, age and income. From this, the report examines each segmentation's typical shopper journey from preparation to post-shop

Categories: Shopper Insight
Regions and Countries: Europe, North America

Shopper Insight Main Report Germany

Published: October 2015 This Shopper Insight Report examines the German shopper and their attitudes and behaviors across the shopper journey when doing main and top-up shopping trips. The report examines how consumers prepare for such shopping trips and the way in which they shop, their opinions towards promotional offers, private label, new products and aisle design, and how they evaluate the shopping experience afterwards

Categories: Shopper Insight
Regions and Countries: Europe, Germany

Shopper Insight Survey Germany 2015

Published: October 2015 FMCG Gurus survey data of 1,000 respondents in Germany on their grocery shopping behavior. The data is broken down by age, gender and whether the respondent does their main grocery shop in-store or online

Categories: Shopper Insight
Regions and Countries: Europe, Germany

Shopper Insight UK Survey 2015

Published: October 2015 FMCG Gurus survey data of 1,000 respondents in UK on their grocery shopping behavior. The data is broken down by age, gender and whether the respondent does their main grocery shop in-store or online

Categories: Shopper Insight
Regions and Countries: Europe, UK

Shopper Insight Main Report UK

Published: October 2015 This Shopper Insight Report examines the UK shopper and their attitudes and behaviors across the shopper journey when doing main and top-up shopping trips. The report examines how consumers prepare for such shopping trips and the way in which they shop, their opinions towards promotional offers, private label, new products and aisle design, and how they evaluate the shopping experience afterwards

Categories: Shopper Insight
Regions and Countries: Europe, UK

Understanding consumer trends in the UK craft beer market

Published: November 2015 This Category Trend Report examines the UK craft beer market and whether the success witnessed in the market in the US can be replicated. The report examines the challenges that are faced by brewers in the UK beer market and what are the underlying reasons that consumers are looking beyond mainstream beer brands - and what the industry can do to address this

Categories: Alcoholic beverages, Product Case Studies
Regions and Countries: Europe, UK