France

FMCG Reports

Understanding consumer attitudes to dairy in France in 2017

Published: December 2017 This Category Survey report examines consumer attitudes to dairy consumption in France, analyzing consumption traits, motivations and need states at the sub-category level. The report examines issues such as the extent that consumers turn to dairy products, how their consumption habits are changing, attitudes to nutrition, the importance of health and purity, attitudes towards private label, what key product claims are important to consumers and what are their need states when turning to dairy at different times of the day. The report provides strategic recommendations when targeting evolving consumer attitudes and behaviors in the sector.

Categories: Category Insight, Dairy
Regions and Countries: Europe, France

Understanding consumer attitudes to packaging in France 2017

Published: November 2017 This Category Survey report examines the topic of grocery packaging in France. The report examines consumer attitudes and behaviors when it comes to grocery packaging, understanding the key need states of consumers when it comes to packaging and what attributes are most influential on purchase choice across different sectors. The report also examines some of the key challenges and frustrations associated with packaging. The report is broken down into six parts examining packaging and recycling,  packaging and safety, packaging and color, packaging and features, packaging and design and awareness towards different material sources. The report provides strategic recommendations around how to ensure packaging is an influential factor when it comes to purchasing occasions.

Categories: Category Insight, Packaging, Packaging Insight
Regions and Countries: Europe, France

Consumer attitudes to functional food and drink in France in 2017

Published: October 2017 This Taste & Nutrition Claim report examines consumer attitudes to long-term and day-to-day health problems in France. The report examines levels of interest towards specific health claims made within the functional food and drink market and the reasons behind these levels of interest. The report provides strategic recommendations on how to target consumers with such products at a time when consumers are seeking out groceries that actively boost their health and immune systems.

Categories: Claims, Taste and Nutrition
Regions and Countries: Europe, France

Understanding consumer attitudes to clean label in France in 2017

Published: September 2017 This Taste & Nutrition report examines the issue of clean label in France, identifying opportunities for industry players in the food and drink sectors, and highlighting what pitfalls to avoid. The report examines consumer awareness to clean label and what claims related to clean label are of most importance to consumers across a number of food and drink sectors. From this, the report then focuses on the issues of ingredient and nutritional labeling simplification, providing strategic recommendations on how to make clean label claims more influential on purchase behavior.

Categories: Clean Label, Taste and Nutrition
Regions and Countries: Europe, France

Evaluating taste and nutrition in France in 2017

Published: September 2017 This Taste & Nutrition Country report examines changing dietary habits in France, and the impact this is having on consumer health. A country once associated with a good work/life balance and a rich culinary history, factors such as time-scarcity are resulting in the way that consumers eat and drink. This is leading to a rise in lifestyle related health problems and in turn, consumers are becoming more conscious about their health. This report examines how food and drink brands can adopt strategies around the key issues of taste and nutrition, to help consumers adjust their diets in a compromise free manner.

Categories: Country, Taste and Nutrition
Regions and Countries: Europe, France

Finley – the successful launch of a better-for-you option in the soft drinks market

Launched: July 2017 This Product Case study examines the successful launch of the soft drink brand Finley in France by Coca-Cola Enterprises in France in 2014. The case study examines how the multinational brand responded to low consumption per capita of carbonated soft drinks in the country, concerns about health and sugar within the category and association with a youth market, by launching a premium and natural soft drink to target an adult market. A brand which has witnessed year-on-year success, the study focuses on the effective way to launch a better-for-you and premium product in everyday grocery categories.

Categories: Non-alcoholic beverages, Product Case Studies
Regions and Countries: Europe, France

Understanding consumer trends in the French grocery market

Published: December 2016 This Country Profile examines consumer attitudes and behaviors in France, using FMCG Gurus' eight mega-trend framework. The report examines how key trends such as health and wellness, quality and indulgence and convenience and simplicity are evolving, what challenges exist for industry players across the FMCG market and what opportunities are emerging as need states continue to evolve.

Categories: Country Profiles
Regions and Countries: Europe, France

Consumer and Market Trends - Dairy in France

Published: May 2017 This Category Insight Report examines the dairy sector in France from a market and consumer perspective. Examining the milk, cheese, yogurt, ice cream and butter and spreads categories, the report provides historical and projected market data figures, consumer survey insight on the dairy market when it comes to key trends such as health & wellness, quality & indulgence and comfort and trust, as well as strategic recommendations for industry players targeting the sector.

Categories: Category Insight, Dairy
Regions and Countries: Europe, France

Consumer and Market Trends - Bakery in France

Published: February 2017 This Category Insight Report examines the bakery sector in France from a market and consumer perspective. Examining the biscuit, bread and cakes & pastries categories, the report provides historical and projected market data figures, consumer survey insight on the bakery market when it comes to key trends such as health & wellness, quality & indulgence and convenience & simplicity, as well as strategic recommendations for industry players targeting the sector.

Categories: Bakery, Category Insight
Regions and Countries: Europe, France