Germany

FMCG Reports

Understanding consumer attitudes to sports nutrition in Germany 2017

Published: October 2017 This Category Survey report examines the sports nutrition market at the sub-category level in Germany from a consumer perspective. The report examines five key areas. Firstly, it examines the proportion of consumers who have purchased a sports nutrition product in the last six months and their attitudes and behaviors when it comes to health and exercise overall. After this, the report then examines consumption habits within the sports nutrition market and attitudes towards labels and ingredients used within the market. The report also examines consumer attitudes to different packaging and product formats within the market and also examines barriers to purchase that exist, both among consumers and non-consumers. The report provides strategic recommendations on how to target the market.

Categories: Category Insight, Sports Nutrition
Regions and Countries: Europe, Germany

Understanding consumer attitudes to packaging in Germany 2017

Published: October 2017 This Category Survey report examines consumer attitudes and behaviors when it comes to packaging in the German grocery market. The report examines consumer attitudes and behavioral traits in six key areas - packaging and recycling,  packaging and safety, packaging and color, packaging and features, packaging and design and awareness towards different material sources.  

Categories: Category Insight, Packaging, Packaging Insight
Regions and Countries: Europe, Germany

Understanding consumer attitudes to dairy in Germany in 2017

Published: October 2017 This Category Survey report examines consumer attitudes to dairy consumption in Germany, analyzing consumption traits, motivations and need states at the sub-category level. The report examines issues such as the extent that consumers turn to dairy products, how their consumption habits are changing, attitudes to nutrition, the importance of health and purity, attitudes towards private label, what key product claims are important to consumers and what are their need states when turning to dairy at different times of the day. The report provides strategic recommendations when targeting evolving consumer attitudes and behaviors in the sector.

Categories: Category Insight, Dairy
Regions and Countries: Europe, Germany

Evaluating taste and nutrition in Germany in 2017

Published: August 2017 This Taste & Nutrition Country report examines key strategies that industry players in the German food and drink market can adopt, in order to target consumer demand for groceries that are both indulgent and healthy. Examining topics such as clean label, weight management routines, snacking and meal-time habits, functional groceries and positive nutrition, the report examines what strategies can be adopted to target consumers who are simultaneously concerned about their health and wellbeing, but do not want to make fundamental changes to their lifestyles.

Categories: Country, Taste and Nutrition
Regions and Countries: Europe, Germany

Understanding consumer trends in the German grocery market

Published: July 2017 This Country Profile examines evolving consumer trends, attitudes and behaviors in Germany in 2017. A follow up to a 2015 report, it examines key trends and sub-trends and highlights how they influence consumption and purchasing habits on a day-to-day basis. The report provides strategic recommendations to capitalize on each sub-trend in the country, as well as highlighting pitfalls to avoid when it comes to new product development and product positioning.

Categories: Country Profiles
Regions and Countries: Europe, Germany

Understanding consumer trends in the Germany FMCG market 2015

Published: October 2016 This Country Profile report examines trends, attitudes and behaviors across the German FMCG market. Using FMCG's eight mega-trend framework, the report analyzes which trends are having the most impact and influence on consumer behavior across the food, soft drinks, alcoholic drinks and personal care categories, how these trends will evolve, providing strategic recommendations to capitalize on trend evolution.

Categories: Country Profiles
Regions and Countries: Europe, Germany

Understanding consumer attitudes to clean label in Germany

Published: June 2017 This Taste & Nutrition report examines the issue of clean label in Germany, identifying opportunities for industry players in the food and drink sectors, and highlighting what pitfalls to avoid. The report examines consumer awareness to clean label and what claims related to clean label are of most importance to consumers across a number of food and drink sectors. From this, the report then focuses on the issues of ingredient and nutritional labeling simplification, providing strategic recommendations on how to make clean label claims more influential on purchase behavior.

Categories: Clean Label, Taste and Nutrition
Regions and Countries: Europe, Germany

Consumer and Market Trends - Dairy in Germany

Published: June 2017 This Category Insight Report examines the dairy sector in Germany from a market and consumer perspective. Examining the milk, cheese, yogurt, ice cream and butter and spreads categories, the report provides historical and projected market data figures, consumer survey insight on the dairy market when it comes to key trends such as health & wellness, quality & indulgence and comfort and trust, as well as strategic recommendations for industry players targeting the sector.

Categories: Category Insight, Dairy
Regions and Countries: Europe, Germany

Consumer attitudes to functional food and drink in Germany 2017

Published: April 2017 This Taste & Nutrition Claims report examines consumer attitudes in Germany to food and drink products that promote long-term and day-to-day health benefits on product packaging. The report examines attitudes to the following long-term health issues -heart health, bone health, gut health, muscle mass, age-related muscle loss, blood sugar levels and diabetes. The report also examines the following day-to-day health issues - energy, mental wellbeing and physical appearance. The report examines why consumers are interested in functional grocery products, the levels of appeal of health claims and the extent that they are seeking out such products - and in what product sectors, before making strategic recommendations on how to capitalize on this.

Categories: Claims, Taste and Nutrition
Regions and Countries: Europe, Germany

Consumer and Market Trends - Bakery in Germany

Published: February 2017 This Category Insight Report examines the bakery sector in Germany from a market and consumer perspective. Examining the biscuit, bread and cakes & pastries categories, the report provides historical and projected market data figures, consumer survey insight on the bakery market when it comes to key trends such as health & wellness, quality & indulgence and convenience & simplicity, as well as strategic recommendations for industry players targeting the sector.

Categories: Bakery, Category Insight
Regions and Countries: Europe, Germany

Examining small basket shopping habits in developed economies

Published: July 2016 This Shopper Insight report examines shopper habits when it comes to top-up shopping occasions to purchase a small number of grocery items. The report examines the extent that such shopping missions are pre-planned or impulsive, which retailers do shoppers tend to visit, what items they purchase and what are their general attitudes and behaviors when engaging in such a shopping trip. Based on this, the report then identifies key ways in which retailers can have more of an influence on top-up shopping occasions.

Categories: Shopper Insight
Regions and Countries: Europe, Germany, North America, UK, USA

Shopper Insight Main Report Germany

Published: October 2015 This Shopper Insight Report examines the German shopper and their attitudes and behaviors across the shopper journey when doing main and top-up shopping trips. The report examines how consumers prepare for such shopping trips and the way in which they shop, their opinions towards promotional offers, private label, new products and aisle design, and how they evaluate the shopping experience afterwards

Categories: Shopper Insight
Regions and Countries: Europe, Germany

Shopper Insight Survey Germany 2015

Published: October 2015 FMCG Gurus survey data of 1,000 respondents in Germany on their grocery shopping behavior. The data is broken down by age, gender and whether the respondent does their main grocery shop in-store or online

Categories: Shopper Insight
Regions and Countries: Europe, Germany