Italy

FMCG Reports

Understanding consumer attitudes to dairy in Italy in 2017

Published: December 2017 This Category Survey report examines consumer attitudes to dairy consumption in Italy, analyzing consumption traits, motivations and need states at the sub-category level. The report examines issues such as the extent that consumers turn to dairy products, how their consumption habits are changing, attitudes to nutrition, the importance of health and purity, attitudes towards private label, what key product claims are important to consumers and what are their need states when turning to dairy at different times of the day. The report provides strategic recommendations when targeting evolving consumer attitudes and behaviors in the sector.

Categories: Category Insight, Dairy
Regions and Countries: Europe, Italy

Understanding consumer attitudes to packaging in Italy 2017

Published: November 2017 This Category Survey report examines consumer attitudes and behaviors in Italy when it comes to grocery packaging.  The report examines six different topics: packaging and recycling,  packaging and safety, packaging and color, packaging and features, packaging and design and awareness towards different material sources. The report examines what consumers want most from packaging and what frustrations they have when it comes to packaging. The report provides strategic recommendations on how to target consumers and their evolving need states.

Categories: Category Insight, Packaging, Packaging Insight
Regions and Countries: Europe, Italy

Evaluating taste and nutrition in Italy in 2017

Published: August 2017 This Taste & Nutrition Country report examines the five pillars of taste and nutrition in Italy. A country once associated with a healthy Mediterranean lifestyle, changing dietary habits and time-scarcity are having a significant impact on the nutritional value of meals time occasions. This is something that is having an impact on the health and wellbeing of consumers in the country. This report looks at key topics such as the demand for clean label products, weight management routines and changing snacking habits, identifying how products can be positioned in a way that offer taste and nutrition simultaneously, and without the compromise.

Categories: Country, Taste and Nutrition
Regions and Countries: Europe, Italy

Understanding consumer attitudes to clean label in Italy in 2017

Published: June 2017 This Taste & Nutrition report examines the issue of clean label in Italy, identifying opportunities for industry players in the food and drink sectors, and highlighting what pitfalls to avoid. The report examines consumer awareness to clean label and what claims related to clean label are of most importance to consumers across a number of food and drink sectors. From this, the report then focuses on the issues of ingredient and nutritional labeling simplification, providing strategic recommendations on how to make clean label claims more influential on purchase behavior.

Categories: Clean Label, Taste and Nutrition
Regions and Countries: Europe, Italy

Understanding consumer trends in the Italian grocery market

Published: June 2017 This Country Profile examines evolving consumer trends, attitudes and behaviors in the Italian grocery market, using FMCG Gurus' mega-trend framework. The report covers the food, soft drinks, alcoholic drinks and personal care sectors, analyzing how key trends such as health and wellness, convenience and simplicity and quality and indulgence are influencing consumer motivations and purchasing behavior, both day-to-day and in the long-term. The report provides strategic recommendations on how to target consumers across the sectors in the country.

Categories: Country Profiles
Regions and Countries: Europe, Italy

Consumer and Market Trends – Dairy in Italy

Published: May 2017 This Category Insight Report examines the dairy sector in Italy from a market and consumer perspective. Examining the milk, cheese, yogurt, ice cream and butter and spreads categories, the report provides historical and projected market data figures, consumer survey insight on the dairy market when it comes to key trends such as health & wellness, quality & indulgence and comfort and trust, as well as strategic recommendations for industry players targeting the sector.

Categories: Category Insight, Dairy
Regions and Countries: Europe, Italy

Consumer attitudes to functional food and drink in Italy 2017

Published: April 2017 This Taste & Nutrition Claims report examines consumer attitudes in Italy to food and drink products that promote long-term and day-to-day health benefits on product packaging. The report examines attitudes to the following long-term health issues -heart health, bone health, gut health, muscle mass, age-related muscle loss, blood sugar levels and diabetes. The report also examines the following day-to-day health issues - energy, mental wellbeing and physical appearance. The report examines why consumers are interested in functional grocery products, the levels of appeal of health claims and the extent that they are seeking out such products - and in what product sectors, before making strategic recommendations on how to capitalize on this

Categories: Claims, Taste and Nutrition
Regions and Countries: Europe, Italy

Consumer and Market Trends - Bakery in Italy

Published: February 2017 This Category Insight Report examines the bakery sector in Italy from a market and consumer perspective. Examining the biscuit, bread and cakes & pastries categories, the report provides historical and projected market data figures, consumer survey insight on the bakery market when it comes to key trends such as health & wellness, quality & indulgence and convenience & simplicity, as well as strategic recommendations for industry players targeting the sector.

Categories: Bakery, Category Insight
Regions and Countries: Europe, Italy