Japan

FMCG Reports

Consumer and Market Trends - Bakery in Japan

Published: September 2017 This Category Insight Report examines the bakery sector in Japan from a market and consumer perspective. Examining the biscuit, bread and cakes & pastries categories, the report provides historical and projected market data figures, consumer survey insight on the bakery market when it comes to key trends such as health & wellness, quality & indulgence and convenience & simplicity, as well as strategic recommendations for industry players targeting the sector.

Categories: Bakery, Category Insight
Regions and Countries: Asia Pacific, Japan

Evaluating taste & nutrition in Japan in 2017

Published: August 2017 This Taste & Nutrition Country report examines the topics of taste and nutrition in Japan, a country where dietary habits continue to evolve and health becomes an increasingly important issue as society continues to age. The report focuses on a number of key topics when it comes to eating and drinking habits in the country, such as weight management routines, snacking habits and tendency to check nutritional labeling for information. The report provides strategic recommendations on how food and drink brands can produce and position products that are seen to offer taste and nutrition simultaneously.

Categories: Country, Taste and Nutrition
Regions and Countries: Asia Pacific, Japan

Understanding consumer trends in the Japanese grocery market

Published: August 2017 This Country Profile examines current and evolving trends in the Japanese grocery market, covering the food, soft drinks, alcoholic beverages and personal care sectors. Using FMCG Gurus eight mega-trend framework, the report analyzes how key trends such as Changing Societal Structures, Tradition and Liberalism are influencing consumer attitudes and behaviors on a day-to-day basis and how this will evolve in the future. The report provides strategic recommendations for targeting consumers across all the sectors covered.

Categories: Country Profiles
Regions and Countries: Asia Pacific, Japan

Understanding consumer attitudes to clean label in Japan in 2017

Published: July 2017 This Taste & Nutrition report examines the issue of clean label in Japan, identifying opportunities for industry players in the food and drink sectors, and highlighting what pitfalls to avoid. The report examines consumer awareness to clean label and what claims related to clean label are of most importance to consumers across a number of food and drink sectors. From this, the report then focuses on the issues of ingredient and nutritional labeling simplification, providing strategic recommendations on how to make clean label claims more influential on purchase behavior.

Categories: Clean Label, Taste and Nutrition
Regions and Countries: Asia Pacific, Japan

Consumer attitudes to functional food and drink in Japan 2017

Published: July 2017 This Taste & Nutrition Claims report examines consumer attitudes in Japan to food and drink products that promote long-term and day-to-day health benefits on packaging. The report examines key health issues such as heart health, gut health, bone health, mental wellbeing and energy levels, examining consumer interest in such products, the extent they seek out such products and in which product sectors are they most likely to want to see such related health claims. The report provides strategic recommendations for industry players across the food and drink sectors.

Categories: Claims, Taste and Nutrition
Regions and Countries: Asia Pacific, Japan

Consumer and Market Trends -Dairy in Japan

Published: June 2017 This Category Insight Report examines the dairy sector in Japan from a market and consumer perspective. Examining the milk, cheese, yogurt, ice cream and butter and spreads categories, the report provides historical and projected market data figures, consumer survey insight on the dairy market when it comes to key trends such as health & wellness, quality & indulgence and comfort and trust, as well as strategic recommendations for industry players targeting the sector.

Categories: Category Insight, Dairy
Regions and Countries: Asia Pacific, Japan