Kenya

FMCG Reports

Consumer and Market Trends – Dairy in Kenya

Published: February 2018 This Category Insight Report examines the dairy sector in Kenya from a market and consumer perspective. Examining the milk, cheese, yogurt, ice cream and butter and spreads categories, the report provides historical and projected market data figures, consumer survey insight on the dairy market when it comes to key trends such as health & wellness, quality & indulgence and comfort and trust, as well as strategic recommendations for industry players targeting the sector.

Categories: Category Insight, Dairy
Regions and Countries: Africa, Kenya

Consumer and Market Trends - Bakery in Kenya

Published: February 2017 This Category Insight Report examines the bakery sector in Kenya from a market and consumer perspective. Examining the biscuit, bread and cakes & pastries categories, the report provides historical and projected market data figures, consumer survey insight on the bakery market when it comes to key trends such as health & wellness, quality & indulgence and convenience & simplicity, as well as strategic recommendations for industry players targeting the sector.

Categories: Bakery, Category Insight
Regions and Countries: Africa, Kenya

Understanding consumer attitudes to clean label in Kenya in 2017

Published: July 2017 This Taste & Nutrition report examines the issue of clean label in Kenya, identifying opportunities for industry players in the food and drink sectors, and highlighting what pitfalls to avoid. The report examines consumer awareness to clean label and what claims related to clean label are of most importance to consumers across a number of food and drink sectors. From this, the report then focuses on the issues of ingredient and nutritional labeling simplification, providing strategic recommendations on how to make clean label claims more influential on purchase behavior.

Categories: Clean Label, Taste and Nutrition
Regions and Countries: Africa, Kenya

Evaluating taste and nutrition in Kenya in 2017

Published: June 2017 This Taste & Nutrition Country report examines the complexities of consumer attitudes and behaviors in Kenya when it comes to the issue of taste and nutrition. The report examines five key pillars that the food and drink industry can target in order to offer consumers health and indulgence simultaneously without the compromise.

Categories: Country, Taste and Nutrition
Regions and Countries: Africa, Kenya

Consumer attitudes to functional food and drink in Kenya in 2017

Published: July 2017 This Taste & Nutrition Claims report examines how consumers in Kenya are taking a proactive approach to health maintenance, as a result of factors such as changing lifestyles, dietary habits and rising levels of disposable income, as well as gradually changing societal structures. The report examines the extent that consumers are interested in products that are positioned around offering long-term and day-to-day health benefits, the extent that they seek out such products and in which sectors do they most like to see such claims. The report provides strategic recommendations for industry players to capitalize on consumers in the country taking steps to maintain and manage their health.

Categories: Claims, Taste and Nutrition
Regions and Countries: Africa, Kenya

Understanding consumer trends in the Kenyan grocery market

Published: July 2017 This Country Profile examines evolving consumer trends, attitudes and behavior in Kenya, a country associated with economic growth and a growing middle class.  Using FMCG Gurus' eight mega-trend framework, the report examines consumer attitudes and behaviors when it comes to key trends such as health and wellness, quality and indulgence and convenience and simplicity. The report examines how consumption and purchasing habits are changing in the country and how brands and manufacturers can capitalize on this. The report also highlights the importance of not over-estimating the spending power of consumers in the country and also highlights some of the challenges that western brands face from a consumer perspective.

Categories: Country Profiles
Regions and Countries: Africa, Kenya