Malaysia

FMCG Reports

Consumer and Market Trends – Dairy in Malaysia

Published: November 2017 This Category Insight Report examines the dairy sector in Malaysia from a market and consumer perspective. Examining the milk, cheese, yogurt, ice cream and butter and spreads categories, the report provides historical and projected market data figures, consumer survey insight on the dairy market when it comes to key trends such as health & wellness, quality & indulgence and comfort and trust, as well as strategic recommendations for industry players targeting the sector.

Categories: Category Insight, Dairy
Regions and Countries: Asia Pacific, Malaysia

Consumer attitudes to functional food and drink in Malaysia in 2017

Published: November 2017 This Taste & Nutrition Claim report examines consumer attitudes in Malaysia to functional food and drink products and specifically, long-term and day-to-day health claims. The report looks at consumer interest towards certain products and the reasons behind this, providing strategic recommendations on how to target consumers in the country.

Categories: Claims, Taste and Nutrition
Regions and Countries: Asia Pacific, Malaysia

Evaluating taste and nutrition in Malaysia in 2017

Published: October 2017 This Taste & Nutrition Country report examines consumer attitudes and behaviors when it comes to eating and drinking in Malaysia, focusing on how consumers want taste and nutrition without the compromise. The westernization of lifestyles in the country means that obesity rates are rising at a dramatic rate, something that is leading to rising levels of concern about lifestyle related health problems. At the same time, consumers are reluctant to make fundamental changes to their eating and drinking habits because of the unwillingness to compromise on moments of indulgence. This report examines how brands can offer consumers both these need states simultaneously.

Categories: Country, Taste and Nutrition
Regions and Countries: Asia Pacific, Malaysia

Understanding consumer attitudes to clean label in Malaysia in 2017

Published: September 2017 This Taste & Nutrition report examines the issue of clean label in Malaysia, identifying opportunities for industry players in the food and drink sectors, and highlighting what pitfalls to avoid. The report examines consumer awareness to clean label and what claims related to clean label are of most importance to consumers across a number of food and drink sectors. From this, the report then focuses on the issues of ingredient and nutritional labeling simplification, providing strategic recommendations on how to make clean label claims more influential on purchase behavior.

Categories: Clean Label, Taste and Nutrition
Regions and Countries: Asia Pacific, Malaysia

Understanding consumer trends in the Malaysia grocery market

Published: November 2016 This Country Profile report examines consumer attitudes and behaviors in Malaysia, using FMCG Gurus' eight mega-trend framework. The report examines how factors such as westernization and the growth of the middle class are resulting in trend evolution, creating opportunities and challenges for the FMCG market when it comes to key issues such as health, indulgence, quality, convenience and value. The report provides strategic recommendations on how to best target consumers in the country and the pitfalls to avoid.

Categories: Country Profiles
Regions and Countries: Asia Pacific, Malaysia

Consumer and Market Trends - Bakery in Malaysia

Published: February 2017 This Category Insight Report examines the bakery sector in Malaysia from a market and consumer perspective. Examining the biscuit, bread and cakes & pastries categories, the report provides historical and projected market data figures, consumer survey insight on the bakery market when it comes to key trends such as health & wellness, quality & indulgence and convenience & simplicity, as well as strategic recommendations for industry players targeting the sector

Categories: Bakery, Category Insight
Regions and Countries: Asia Pacific, Malaysia