Nigeria

FMCG Reports

Understanding consumer attitudes to packaging in Nigeria in 2017

Published: December 2017 This Category Survey report examines consumer attitudes and behaviors in Nigeria when it comes to the topic of grocery packaging. The report analyzes what key need states consumers have when it comes to packaging across different grocery sectors and what their key frustrations are when it comes to packaging. The report is broken down into six parts examining packaging and recycling, packaging and safety, packaging and color, packaging and features, packaging and design and awareness towards different material sources. The report provides strategic recommendations around how to ensure packaging is an influential factor when it comes to purchasing occasions.

Categories: Category Insight, Packaging, Packaging Insight
Regions and Countries: Africa, Nigeria

Consumer and Market Trends – Dairy in Nigeria

Published: November 2017 This Category Insight Report examines the dairy sector in Nigeria from a market and consumer perspective. Examining the milk, cheese, yogurt, ice cream and butter and spreads categories, the report provides historical and projected market data figures, consumer survey insight on the dairy market when it comes to key trends such as health & wellness, quality & indulgence and comfort and trust, as well as strategic recommendations for industry players targeting the sector.

Categories: Category Insight, Dairy
Regions and Countries: Africa, Nigeria

Consumer attitudes to functional food and drink in Nigeria in 2017

Published: November 2017 This Taste & Nutrition Claims report examines the opportunity for brands targeting the functional food and drinks market in Nigeria. The report examines how a growing middle class with greater levels of disposable income are looking for groceries that help boost their health. The report examines levels of interest in products positioned around long-term and day-to-day health benefits and the reasons behind this. The report provides strategic recommendations on how to effectively target the functional grocery market in the country.

Categories: Claims, Taste and Nutrition
Regions and Countries: Africa, Nigeria

Evaluating taste and nutrition in Nigeria in 2017

Published: October 2017 This Taste & Nutrition Country report examines how changing eating and drinking habits in Nigeria are having an impact on the health and wellbeing of consumers in the country. Obesity and other lifestyle-related health problems are becoming more common across Africa, and Nigeria is no exception to this. This can be linked to the westernization of lifestyles and rising levels of disposable income resulting in a greater number of non-essential consumption occasions. This report examines different aspects of eating and drinking occasions, understanding how products can be positioned in a manner that offer consumers taste and nutrition simultaneously and without the compromise.

Categories: Country, Taste and Nutrition
Regions and Countries: Africa, Nigeria

Understanding consumer attitudes to clean label in Nigeria in 2017

Published: September 2017 This Taste & Nutrition report examines the issue of clean label in Nigeria, identifying opportunities for industry players in the food and drink sectors, and highlighting what pitfalls to avoid. The report examines consumer awareness to clean label and what claims related to clean label are of most importance to consumers across a number of food and drink sectors. From this, the report then focuses on the issues of ingredient and nutritional labeling simplification, providing strategic recommendations on how to make clean label claims more influential on purchase behavior.

Categories: Clean Label, Taste and Nutrition
Regions and Countries: Africa, Nigeria

Understanding consumer trends in the Nigeria grocery market

Published: November 2016 This Country Profile report examines evolving consumer trends, attitudes and behaviors in Nigeria. Touted as one of the most opportunistic economies in the world, Nigeria is at something of a crossroads whereby consumers are becoming more aspiration orientated but at the same time, remain concerned about their ability to handle day-to-day living costs. The report examines key trends such as indulgence, health, convenience and value and provides strategic recommendations on how national and international brands can target a changing consumer landscape in the country.

Categories: Country Profiles
Regions and Countries: Africa, Nigeria

Consumer and Market Trends - Bakery in Nigeria

Published: February 2017 This Category Insight Report examines the bakery sector in Nigeria from a market and consumer perspective. Examining the biscuit, bread and cakes & pastries categories, the report provides historical and projected market data figures, consumer survey insight on the bakery market when it comes to key trends such as health & wellness, quality & indulgence and convenience & simplicity, as well as strategic recommendations for industry players targeting the sector

Categories: Bakery, Category Insight
Regions and Countries: Africa, Nigeria