Russia

FMCG Reports

Consumer and Market Trends – Dairy in Russia

Published: May 2017 This Category Insight Report examines the dairy sector in Russia from a market and consumer perspective. Examining the milk, cheese, yogurt, ice cream and butter and spreads categories, the report provides historical and projected market data figures, consumer survey insight on the dairy market when it comes to key trends such as health & wellness, quality & indulgence and comfort and trust, as well as strategic recommendations for industry players targeting the sector.

Categories: Category Insight, Dairy
Regions and Countries: Europe, Russia

Consumer and Market Trends - Bakery in Russia

Published: February 2017 This Category Insight Report examines the bakery sector in Russia from a market and consumer perspective. Examining the biscuit, bread and cakes & pastries categories, the report provides historical and projected market data figures, consumer survey insight on the bakery market when it comes to key trends such as health & wellness, quality & indulgence and convenience & simplicity, as well as strategic recommendations for industry players targeting the sector

Categories: Bakery, Category Insight
Regions and Countries: Europe, Russia

Understanding consumer attitudes to clean label in Russia in 2017

Published: July 2017 This Taste & Nutrition report examines the issue of clean label in Russia, identifying opportunities for industry players in the food and drink sectors, and highlighting what pitfalls to avoid. The report examines consumer awareness to clean label and what claims related to clean label are of most importance to consumers across a number of food and drink sectors. From this, the report then focuses on the issues of ingredient and nutritional labeling simplification, providing strategic recommendations on how to make clean label claims more influential on purchase behavior.

Categories: Clean Label, Taste and Nutrition
Regions and Countries: Europe, Russia

Evaluating taste and nutrition in Russia in 2017

Published: August 2017 This Taste & Nutrition Country report examines the five key pillars of taste and nutrition in Russia. Examining a range of topics when it comes to eating and drinking, the report investigates consumer attitudes and behaviors in a country where much attention has been given - at least historically - to overall levels of consumer health whilst at the same time, a growing middle class in the country continue to treat themselves to groceries on a regular basis. The report examines key strategies that the food and drink industry can adopt, in order to improve the nutritional value and healthiness of diets in a compromise free manner.

Categories: Country, Taste and Nutrition
Regions and Countries: Europe, Russia

Consumer attitudes to functional food and drink in Russia 2017

Published: March 2017 This Taste & Nutrition Claims report examines consumer attitudes in Russia to food and drink products that promote long-term and day-to-day health benefits on product packaging. The report examines attitudes to the following long-term health issues -heart health, bone health, gut health, muscle mass, age-related muscle loss, blood sugar levels and diabetes. The report also examines the following day-to-day health issues - energy, mental wellbeing and physical appearance. The report examines why consumers are interested in functional grocery products, the levels of appeal of health claims and the extent that they are seeking out such products - and in what product sectors, before making strategic recommendations on how to capitalize on this.

Categories: Claims, Taste and Nutrition
Regions and Countries: Europe, Russia

Understanding consumer trends in the Russia grocery market

Published: May 2017 This Country Profile examines evolving consumer attitudes and behavior in Russia. Using FMCG Gurus' consumer trend framework, the report examines how mega-trends such as health and wellness, convenience and simplicity and quality and indulgence - and the related sub-trends - are influencing consumer thoughts and habits on a day-to-day basis. The report identifies highlights key opportunities for industry players to capitalize on in the country, as well as highlighting key challenges that need to be overcome.

Categories: Country Profiles
Regions and Countries: Europe, Russia