South Africa

FMCG Reports

Consumer attitudes to functional food and drink in South Africa 2017

Published: November 2017 This Taste & Nutrition Claims report examines the opportunities that exist for functional food and drink brands in South Africa. The report examines consumer attitudes towards long-term and day-to-day health claims, examining the reasons why consumer interest in such products is growing. The report provides recommendations for brands to capitalize on high levels of interest in such grocery products.

Categories: Claims, Taste and Nutrition
Regions and Countries: Africa, South Africa

Evaluating taste and nutrition in South Africa in 2017

Published: October 2017 This Taste & Nutrition Country report examines five key issues surrounding the topics of taste and nutrition within the South African grocery market, and what brands can do to offer consumers both of these need states simultaneously and without the compromise. The report examines how eating and drinking habits are changing within the country, and the impact this having on health and wellbeing. Examining topics such as evolving snacking occasions, weight management routines, attitudes towards functional groceries and the desire for pure and wholesome groceries, the report provides strategic recommendations for brands operating in the South African grocery market.

Categories: Country, Taste and Nutrition
Regions and Countries: Africa, South Africa

Understanding consumer attitudes to clean label in South Africa in 2017

Published: September 2017 This Taste & Nutrition report examines the issue of clean label in South Africa, identifying opportunities for industry players in the food and drink sectors, and highlighting what pitfalls to avoid. The report examines consumer awareness to clean label and what claims related to clean label are of most importance to consumers across a number of food and drink sectors. From this, the report then focuses on the issues of ingredient and nutritional labeling simplification, providing strategic recommendations on how to make clean label claims more influential on purchase behavior.

Categories: Clean Label, Taste and Nutrition
Regions and Countries: Africa, South Africa

Understanding consumer trends in the South Africa grocery market

Published: January 2017 This Country Profile examines evolving consumer trends in South Africa using FMCG Gurus' unique mega-trend framework. The report examines how key trends such as health and wellness, convenience and simplicity and quality and indulgence are influencing attitudes and behaviors in a country that, whilst associated with a growing middle class, continues to face a number of challenges which impact on the confidence and behavior of consumers. The report provides strategic recommendations for brands targeting the country, as well as highlighting what pitfalls to avoid.

Categories: Country Profiles
Regions and Countries: Africa, South Africa

Consumer and Market Trends - Bakery in South Africa

Published: February 2017 This Category Insight Report examines the bakery sector in South Africa from a market and consumer perspective. Examining the biscuit, bread and cakes & pastries categories, the report provides historical and projected market data figures, consumer survey insight on the bakery market when it comes to key trends such as health & wellness, quality & indulgence and convenience & simplicity, as well as strategic recommendations for industry players targeting the sector

Categories: Bakery, Category Insight
Regions and Countries: Africa, South Africa