South Korea

FMCG Reports

Understanding consumer attitudes to natural food and drink in South Korea in 2018

Published: June 2018 This Taste & Nutrition report examines the topics of natural formulation and clean label products in South Korea. The report examines four key areas - consumer attitudes to natural food and drink formulation, the influence of natural product attributes on buying behavior, consumer understanding around the concept of clean label and consumer attitudes to natural colors and flavors. From this, the report provides strategic recommendations around capitalizing on consumers wanting more reassurance than ever before around the authenticity of natural claims.

Categories: Natural, Taste and Nutrition
Regions and Countries: Asia Pacific, South Korea

Understanding consumer flavor preferences in South Korea in 2018

Published: May 2018 This Consumer Insight report examines consumer flavor preferences in South Korea. The report looks at these markets - beverages (alcoholic and non-alcoholic), impulse and the meat and savories sectors. For each sector, flavor preferences are analyzed at the category level, providing strategic recommendations for brands when it comes to new product development based on traditional and experimental, and specific flavors.

Categories: Flavors, Taste and Nutrition
Regions and Countries: Asia Pacific, South Korea

Understanding snacking habits in South Korea in 2018

Published: May 2018 This Consumer Insight report examines consumer attitudes and behaviors when it comes to snacking in South Korea. The report examines the extent that consumers skip meals and the extent that they snack in the average week, including when snacking occasions peak in the average day. The report also examines topics such as where consumers snack, their motivations for doing so and what products they turn to. The report also examines the influence that different product attributes have on choice of product when it comes to different snacking motivations, and what the industry can do to capitalize on this.

Categories: Convenience and Simplicity
Regions and Countries: Asia Pacific, South Korea