Spain

FMCG Reports

Understanding consumer attitudes to bakery in Spain in 2018

Published: February 2018 This Category Survey report examines consumer attitudes towards fresh and pre-packaged bakery in Spain. Analysis is provided at the sub-category level and is broken down into six areas. These areas are consumption habits, whether consumers prioritize health or indulgence, core motivations for turning to bakery products, flavor and size preferences, ingredient and product claims and finally, what product attributes shape perceptions of quality and willingness to trade-up. After this, the report provides strategic recommendations for industry players in the country's bakery market.

Categories: Bakery, Category Insight
Regions and Countries: Europe, Spain

Consumer and Market Trends – Dairy in Spain

Published: February 2018 This Category Insight Report examines the dairy sector in Spain from a market and consumer perspective. Examining the milk, cheese, yogurt, ice cream and butter and spreads categories, the report provides historical and projected market data figures, consumer survey insight on the dairy market when it comes to key trends such as health & wellness, quality & indulgence and comfort and trust, as well as strategic recommendations for industry players targeting the sector.

Categories: Category Insight, Dairy
Regions and Countries: Europe, Spain

Gïk – The importance of not overestimating the desire for experimentation

Published: February 2018 This Product Case Study examines the 2015 launch of the blue wine brand Gïk in Spain, a beverage that is targeted at a younger audience and has been designed to revolutionize the wine industry through its novel coloring. The report examines that whilst the brand has achieved some success, global sales performance ultimately highlights the importance of not over-estimating the extent that consumers want novel and experimental groceries. The report also examines some of the challenges the color blue faces in the wine industry, such as concerns around artificial formulation and associations with other beverages, as well as highlighting the importance of ensuring consumers can link novelty to some form of value added.

Categories: Alcoholic beverages, Product Case Studies
Regions and Countries: Europe, Spain

Understanding consumer attitudes to sports nutrition in Spain in 2018

Published: January 2018 This Category Survey report examines the sports nutrition market at the sub-category level in Spain from a consumer perspective. The report examines five key areas. Firstly, it examines the proportion of consumers who have purchased a sports nutrition product in the last six months and their attitudes and behaviors when it comes to health and exercise overall. After this, the report then examines consumption habits within the sports nutrition market and attitudes towards labels and ingredients used within the market. The report also examines consumer attitudes to different packaging and product formats within the market and also examines barriers to purchase that exist, both among consumers and non-consumers. The report provides strategic recommendations on how to target the market.

Categories: Category Insight, Sports Nutrition
Regions and Countries: Europe, Spain

Understanding consumer attitudes to soft drinks in Spain in 2018

Published: January 2018 This Category Survey report examines consumer attitudes to soft drinks in Spain. Examining the soft drinks sector at the category level, the report focuses on four key areas: consumption habits and how these are changing, the importance of health and ingredient claims, motivations and preferences when choosing beverages and preferred flavors among consumers. From this, the report provides strategic recommendations on how to position beverages so that they offer maximum appeal to consumers in the country.

Categories: Category Insight, Non-alcoholic beverages
Regions and Countries: Europe, Spain

Understanding consumer attitudes to dairy in Spain in 2017

Published: December 2017 This Category Survey report examines consumer attitudes to dairy consumption in Spain, analyzing consumption traits, motivations and need states at the sub-category level. The report examines issues such as the extent that consumers turn to dairy products, how their consumption habits are changing, attitudes to nutrition, the importance of health and purity, attitudes towards private label, what key product claims are important to consumers and what are their need states when turning to dairy at different times of the day. The report provides strategic recommendations when targeting evolving consumer attitudes and behaviors in the sector.

Categories: Category Insight, Dairy
Regions and Countries: Europe, Spain

Understanding consumer attitudes to packaging in Spain 2017

Published: November 2017 This Category Survey report examines consumer attitudes and behaviors in Spain when it comes to the topic of grocery packaging. The report examines  six different areas examining packaging and recycling,  packaging and safety, packaging and color, packaging and features, packaging and design and awareness towards different material sources. The report examines consumer likes and dislikes and what packaging features are most influential on purchasing choice.  The report provides strategic recommendations on how to successfully target consumers with packaging innovation.

Categories: Category Insight, Packaging, Packaging Insight
Regions and Countries: Europe, Spain

Understanding consumer attitudes to clean label in Spain in 2017

Published: July 2017 This Taste & Nutrition report examines the issue of clean label in Spain, identifying opportunities for industry players in the food and drink sectors, and highlighting what pitfalls to avoid. The report examines consumer awareness to clean label and what claims related to clean label are of most importance to consumers across a number of food and drink sectors. From this, the report then focuses on the issues of ingredient and nutritional labeling simplification, providing strategic recommendations on how to make clean label claims more influential on purchase behavior.

Categories: Clean Label, Taste and Nutrition
Regions and Countries: Europe, Spain

Understanding consumer trends in the Spanish grocery market

Published: June 2017 This Country Profile uses FMCG Gurus' mega-trend framework to analyze how consumer attitudes and behaviors are evolving in the Spanish grocery market, and what industry players can do to capitalize on this. The report examines key trends such as health and wellness, quality and indulgence and convenience and simplicity, analyzing how lifestyles are changing in the country, and the impact that this has on consumer attitudes and purchasing behavior when it comes to food, non-alcoholic beverages, alcoholic beverages and personal care.

Categories: Country Profiles
Regions and Countries: Europe, Spain

Evaluating taste and nutrition in Spain in 2017

Published: April 2017 This Taste & Nutrition report examines the complexities of consumer attitudes and behaviors in Spain when it comes to the issue of taste and nutrition. The report examines how consumers want taste and nutrition when it comes to buying food and drink, but often feel that these two need states are somewhat contradicting. This report examines what key strategies FMCG industry players can introduce to bridge this gap and help position food and drink as both healthy and indulgent.

Categories: Country, Taste and Nutrition
Regions and Countries: Europe, Spain

Consumer attitudes to functional food and drink in Spain 2017

Published: March 2017 This Taste & Nutrition Claims report examines consumer attitudes in Spain to food and drink products that promote long-term and day-to-day health benefits on product packaging. The report examines attitudes to the following long-term health issues -heart health, bone health, gut health, muscle mass, age-related muscle loss, blood sugar levels and diabetes. The report also examines the following day-to-day health issues - energy, mental wellbeing and physical appearance. The report examines why consumers are interested in functional grocery products, the levels of appeal of health claims and the extent that they are seeking out such products - and in what product sectors, before making strategic recommendations on how to capitalize on this.

Categories: Claims, Taste and Nutrition
Regions and Countries: Europe, Spain

Consumer and Market Trends - Bakery in Spain

Published: February 2017 This Category Insight Report examines the bakery sector in Spain from a market and consumer perspective. Examining the biscuit, bread and cakes & pastries categories, the report provides historical and projected market data figures, consumer survey insight on the bakery market when it comes to key trends such as health & wellness, quality & indulgence and convenience & simplicity, as well as strategic recommendations for industry players targeting the sector.

Categories: Bakery, Category Insight
Regions and Countries: Europe, Spain