FMCG Gurus & BASF Webinar
FMCG Gurus & BASF Present:
Health and Wellness and Ingredient Integrity:
Shaping Perceptions of Value in a Recessionary Environment.
DATE:
06 February 2024
START TIME:
15:00 CET
DURATION:
45 Minutes ( 5 Minute BASF Introduction | 25 Minute FMCG Gurus Presentation | 15 Minute Q&A )
Presentation Description:
This webinar will examine the role of ingredients in 2024 and their influence on purchasing food and drink. In an era of rising prices, consumers want reassurance that products offer good value for money and align with their needs and wants, and ingredients are central to shaping perceptions of healthiness, quality, safety, and sustainability. Consumer attitudes are evolving from simply focusing on health, to proactively scrutinizing and selecting products deemed to be effective. Moreover, people want ingredients that they identify to be green and clean, traceable, and authentic, with ingredient integrity being something that should be central to new product development. This webinar will look at consumer trends about ingredients and highlight what this means for the industry.
Key Takeaways:
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Understand how brands can highlight the perception of value in a recessionary environment via ingredient formulations. |
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Determine what health priorities exist in 2024, and how these can be addressed through avoidance and moderation, and positive nutrition strategies. |
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Help develop sustainability strategies that can encourage trade-up. |
Speakers:
Mike Hughes
Head of Research and Insight, FMCG Gurus
Mike Hughes is Head of Research and Insight and has over 17 years of experience analyzing consumer trends across the food, drink, and supplement industry. Mike has a particular interest in challenging industry perceptions when it comes to assumptions around how consumers think and behave, as well as identifying new and evolving trends across markets.