FMCG Gurus – Inside the Shifting Landscape of Japan’s Alcohol Consumption – Country Report 2025
Report Description:
Our report explores consumer insights into Japan’s alcoholic beverage consumption habits, perceptions around alcoholic beverages, flavor innovation, functional claims, sustainability, and more. In addition, the report examines consumer attitudes toward better-for-you and food pairing claims.
This report will look at the following areas:
- The specific occasions that consumers consume alcoholic beverages.
- The changes that consumers have made to their consumption habits and the reasons for these.
- The features that consumers think influence their purchasing of alcoholic beverages.
- The most appealing health claims on alcoholic beverages.
- The kinds of flavor innovation that consumers want to see in alcoholic beverages.
- The kinds of qualities that consumers feel make an alcoholic beverage premium or luxury.
- Consumer’s attitudes towards food and alcoholic beverage pairing.
- Perceptions around sustainability claims on alcoholic beverages.
FMCG Gurus – Inside the Shifting Landscape of Japan’s Alcohol Consumption – Country Report 2025
Report Description:
Our report explores consumer insights into Japan’s alcoholic beverage consumption habits, perceptions around alcoholic beverages, flavor innovation, functional claims, sustainability, and more. In addition, the report examines consumer attitudes toward better-for-you and food pairing claims.
This report will look at the following areas:
- The specific occasions that consumers consume alcoholic beverages.
- The changes that consumers have made to their consumption habits and the reasons for these.
- The features that consumers think influence their purchasing of alcoholic beverages.
- The most appealing health claims on alcoholic beverages.
- The kinds of flavor innovation that consumers want to see in alcoholic beverages.
- The kinds of qualities that consumers feel make an alcoholic beverage premium or luxury.
- Consumer’s attitudes towards food and alcoholic beverage pairing.
- Perceptions around sustainability claims on alcoholic beverages.
How This Report Can Benefit the Industry:
- Inspiring innovation: Helps brands identify high-value innovation opportunities by revealing how consumers choose, consume, and evaluate alcoholic beverages, enabling targeted product development, refined positioning, and strategic portfolio growth.
- Claims: Outlines the health, functional, and sustainability claims consumers prioritize, helping clients craft compelling messaging, optimize on-pack communication, and focus on claims that meaningfully influence alcoholic-beverage purchase decisions.
Files included in this report:
FMCG-Gurus-Inside-the-Shifting-Landscape-of-Japans-Alcohol-Consumption-Country-Report-2025.pdf
FMCG-Gurus-Inside-the-Shifting-Landscape-of-Japans-Alcohol-Consumption-Country-Report-2025.pptx