COVID-19 is having a profound impact on the way that consumers think and behave. This is especially true given that many consumers believe that the virus will continue to impact day-to-day living for at least twelve months. As consumers readjust their priorities and shopping habits as a result of their concerns about the pandemic and a related recession, it is crucial that brands keep up to date with the latest trends and need states within the food, drink and supplement market.
FMCG Gurus launched an 18 country survey looking into COVID-19 in the month of April. We will launch the survey again in May and June.