Food

FMCG Reports

Grenade – the rapid growth of a sports nutrition brand targeting the mainstream

Published: August 2018 This Product Case Study examines the Grenade sports nutrition brand in the UK, a brand that has witnessed considerable growth both in its domestic market and internationally since its launch last decade. The report examines how brand identification and communication has enabled Grenade to connect with a core demographic group within the sports nutrition market, whilst product positioning around ingredients and sensory appeal has maximized the appeal of the brand in the mainstream. The case study provides key lessons for brands looking to launch sports nutrition products targeted at everyday consumption occasions.

Categories: Food, Product Case Studies
Regions and Countries: Europe, UK

Aldi Halloumi Fries – Bridging the gap between luxury and affordable

Published: May 2018 This Product Case study examines the recent launch of Aldi Halloumi Fries in the UK, a move designed to capitalize of the popularity of the side dish in a well recognized UK foodservice chain.  Initial hype via social media channels has indicated that the product will be a success and shows the continuing strategy of the discounter to bridge the gap between luxury and affordable when it comes to the UK supermarket industry. This case study examines why the product should prove successful but also some of the challenges that could exist when it comes to the new product launch.

Categories: Food, Product Case Studies
Regions and Countries: Europe, UK

Good Thins - the successful launch of a clean label, better-for-you snack

Published: August 2017 This Product Case Study examines the successful launch of  Good Thins, a brand launched in the US in 2016 and one that has established itself within the savory snacks market in a short period of time. The report examines how the brand successfully aligns with a number of key trends in the snacking market, such as growing demand for clean label, lighter and gluten-free offerings. The report also examines how the use of "real" ingredients and a wide variety of available flavors helps offset any concerns that such a better-for-you offering may compromise on indulgence. The report provides strategic recommendations for industry players targeting the snacking market when it comes to evolving consumer trends.

Categories: Food, Product Case Studies
Regions and Countries: North America, USA

Spam Snacks – the dangers of misinterpreting “vogue” trends

Published: April 2017 This Product Case Study examines the unsuccessful launch of the Spam Snacks range by Homel Foods Corporation in 2015. Targeted at the growing dried meat snack category, the product range was discontinued less than twelve months after it's original launch. This was despite the product having nostalgic appeal to consumers and also being positioned around protein content. The case study highlights how the influence of trends can vary on a category-by-category basis and how market context should always be taken into consideration when it comes to developing consumer trend strategies.

Categories: Food, Product Case Studies
Regions and Countries: North America

Global Ready Meal Market 2010-2020

Countries covered: US, Belgium, Croatia, Denmark, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Poland, Portugal, Romania, Russia, Spain, Sweden, Turkey, UK, Ukraine, Australia, China, India, Indonesia, Japan, Malaysia,  Philippines, Thailand, Vietnam, Argentina, Brazil, Chile, Columbia, Mexico, Peru, Algeria, Egypt, Kenya, Nigeria,  South Africa, Saudi Arabia

Categories: Food, Market Data
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Global Pizza Market 2010-2020

Countries covered: US, Belgium, Croatia, Denmark, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Poland, Portugal, Romania, Russia, Spain, Sweden, Turkey, UK, Ukraine, Australia, China, India, Indonesia, Japan, Malaysia,  Philippines, Thailand, Vietnam, Argentina, Brazil, Chile, Columbia, Mexico, Peru, Algeria, Egypt, Kenya, Nigeria,  South Africa, Saudi Arabia

Categories: Food, Market Data
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Global Butter & Dairy Spreads Market 2010-2020

Countries covered: US, Belgium, Croatia, Denmark, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Poland, Portugal, Romania, Russia, Spain, Sweden, Turkey, UK, Ukraine, Australia, China, India, Indonesia, Japan, Malaysia,  Philippines, Thailand, Vietnam, Argentina, Brazil, Chile, Columbia, Mexico, Peru, Algeria, Egypt, Kenya, Nigeria,  South Africa, Saudi Arabia

Categories: Food, Market Data
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Global Cheese Market 2010-2020

Countries covered: US, Belgium, Croatia, Denmark, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Poland, Portugal, Romania, Russia, Spain, Sweden, Turkey, UK, Ukraine, Australia, China, India, Indonesia, Japan, Malaysia,  Philippines, Thailand, Vietnam, Argentina, Brazil, Chile, Columbia, Mexico, Peru, Algeria, Egypt, Kenya, Nigeria,  South Africa, Saudi Arabia

Categories: Food, Market Data
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

V8 Protein range: the importance of brand identity in the on-the-go market

Published: February 2017 This Product Case Study examines the launch - and discontinuation - of the V8 protein range in the US by the Campbell Soup Company. The case study examines how the product range failed due to a lack of brand identity and being over-reliant on marketing around protein content to drive sales, as well having a confused product positioning when it came to taste and nutrition. The case study concludes with key strategies for effectively targeting the on-the-go market.

Categories: Food, Non-alcoholic beverages, Product Case Studies
Regions and Countries: North America, USA

Satisfries the dangers of poorly communicated health benefits

Published: January 2017 This Product Case Study examines the launch of Satisfries by Burger King, crinkle cut fries which were positioned as a better-for-you option than regular fries, but were ultimately discontinued in the majority of outlets in North America only twelve months after launch. The case study examines the challenge of launching healthier offerings in the foodservice sector, how it is crucial that better-for-you offerings do not detract from brand identity and how consumers need to clearly recognize the health benefits associated with such products.

Categories: Food, Product Case Studies
Regions and Countries: North America, USA

Global Cakes & Pastries Market 2010-2020

Countries covered: US, Belgium, Croatia, Denmark, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Poland, Portugal, Romania, Russia, Spain, Sweden, Turkey, UK, Ukraine, Australia, China, India, Indonesia, Japan, Malaysia,  Philippines, Thailand, Vietnam, Argentina, Brazil, Chile, Columbia, Mexico, Peru, Algeria, Egypt, Kenya, Nigeria,  South Africa, Saudi Arabia

Categories: Food, Market Data
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Global Bread Market 2010-2020

Countries covered: US, Belgium, Croatia, Denmark, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Poland, Portugal, Romania, Russia, Spain, Sweden, Turkey, UK, Ukraine, Australia, China, India, Indonesia, Japan, Malaysia,  Philippines, Thailand, Vietnam, Argentina, Brazil, Chile, Columbia, Mexico, Peru, Algeria, Egypt, Kenya, Nigeria,  South Africa, Saudi Arabia

Categories: Food, Market Data
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Global Gum Market 2010-2020

Countries covered: US, Belgium, Croatia, Denmark, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Poland, Portugal, Romania, Russia, Spain, Sweden, Turkey, UK, Ukraine, Australia, China, India, Indonesia, Japan, Malaysia,  Philippines, Thailand, Vietnam, Argentina, Brazil, Chile, Columbia, Mexico, Peru, Algeria, Egypt, Kenya, Nigeria,  South Africa, Saudi Arabia

Categories: Food, Market Data
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Global Ice Cream Market 2010-2020

Countries covered: US, Belgium, Croatia, Denmark, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Poland, Portugal, Romania, Russia, Spain, Sweden, Turkey, UK, Ukraine, Australia, China, India, Indonesia, Japan, Malaysia,  Philippines, Thailand, Vietnam, Argentina, Brazil, Chile, Columbia, Mexico, Peru, Algeria, Egypt, Kenya, Nigeria,  South Africa, Saudi Arabia

Categories: Food, Market Data
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Dave's Killer Bread: The successful launch of a better-for-you bread

Published: October 2016 This Product Case Study examines the launch of Dave's Killer Bread in the US, an organic wholegrain bread brand. The case study examines how the brand has effectively used story-based marketing whilst also aligning with evolving consumption habits in the US bread market to record very positive sales. The case study highlights the benefits of successfully targeting health trends such as positive nutrition and ingredient simplification, without compromising on perceptions on taste or making a product appear too functional.

Categories: Food, Product Case Studies
Regions and Countries: North America, USA

Global Yogurt Market 2010-2020

Countries covered: US, Belgium, Croatia, Denmark, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Poland, Portugal, Romania, Russia, Spain, Sweden, Turkey, UK, Ukraine, Australia, China, India, Indonesia, Japan, Malaysia,  Philippines, Thailand, Vietnam, Argentina, Brazil, Chile, Columbia, Mexico, Peru, Algeria, Egypt, Kenya, Nigeria,  South Africa, Saudi Arabia, UAE

Categories: Food, Market Data
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Global Cereal Market 2010-2020

Countries covered: US, Belgium, Croatia, Denmark, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Poland, Portugal, Romania, Russia, Spain, Sweden, Turkey, UK, Ukraine, Australia, China, India, Indonesia, Japan, Malaysia,  Philippines, Thailand, Vietnam, Argentina, Brazil, Chile, Columbia, Mexico, Peru, Algeria, Egypt, Kenya, Nigeria,  South Africa, Saudi Arabia, UAE

Categories: Food, Market Data
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Global Biscuit Market 2010-2020

Countries covered: US, Belgium, Croatia, Denmark, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Poland, Portugal, Romania, Russia, Spain, Sweden, Turkey, UK, Ukraine, Australia, China, India, Indonesia, Japan, Malaysia,  Philippines, Thailand, Vietnam, Argentina, Brazil, Chile, Columbia, Mexico, Peru, Algeria, Egypt, Kenya, Nigeria,  South Africa, Saudi Arabia, UAE

Categories: Food, Market Data
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Global Savory Snacks Market 2010-2020

Countries covered: US, Belgium, Croatia, Denmark, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Poland, Portugal, Romania, Russia, Spain, Sweden, Turkey, UK, Ukraine, Australia, China, India, Indonesia, Japan, Malaysia,  Philippines, Thailand, Vietnam, Argentina, Brazil, Chile, Columbia, Mexico, Peru, Algeria, Egypt, Kenya, Nigeria,  South Africa, Saudi Arabia, UAE

Categories: Food, Market Data
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Global Sugar Confectionery Market 2010-2020

Countries covered: US, Belgium, Croatia, Denmark, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Poland, Portugal, Romania, Russia, Spain, Sweden, Turkey, UK, Ukraine, Australia, China, India, Indonesia, Japan, Malaysia,  Philippines, Thailand, Vietnam, Argentina, Brazil, Chile, Columbia, Mexico, Peru, Algeria, Egypt, Kenya, Nigeria,  South Africa, Saudi Arabia, UAE

Categories: Food, Market Data
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Global Chocolate Market 2010-2020

Countries covered: US, Belgium, Croatia, Denmark, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Poland, Portugal, Romania, Russia, Spain, Sweden, Turkey, UK, Ukraine, Australia, China, India, Indonesia, Japan, Malaysia,  Philippines, Thailand, Vietnam, Argentina, Brazil, Chile, Columbia, Mexico, Peru, Algeria, Egypt, Kenya, Nigeria,  South Africa, Saudi Arabia, UAE

Categories: Food, Market Data
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Pip & Nut: Launching healthier offerings in indulgent categories

Published: September 2016 This Product Case Study examines the successful launch of the Pip & Nut Peanut Butter brand in the UK. The case study examines how through using story-based marketing and ingredient simplification, manufacturers can not only push the boundaries of premium in everyday product categories, but also target the health and indulgence trends simultaneously.

Categories: Food, Product Case Studies
Regions and Countries: Europe, UK

Weetabix On The Go: Targeting on-the-go breakfasts with taste and nutrition

Published: September 2016 This Product Case Study examines the launch of Weetabix On The Go in the UK. The case study examines how breakfast habits are changing and how the breakfast industry needs to respond to this through the launch of products that act as a hybrid of a meal and a snack, offering taste and nutrition without compromise, to target more on-the-go morning meal occasions.

Categories: Food, Product Case Studies
Regions and Countries: Europe, UK

French Toast Crunch – the successful relaunch of a brand around nostalgia

Published: August 2016 This Product Case Study examines the successful re-launch of the US cereal brand French Toast Crunch almost a decade after it was discontinued in America. The case study examines the importance of eliciting an emotional reaction and using digital content when it comes to targeting young adults with breakfast products, and how taste and indulgence prioritize health when it comes to morning consumption occasions.

Categories: Food, Product Case Studies
Regions and Countries: North America, USA

Oppo Ice Cream and successfully targeting taste and nutrition

Published: August 2016 This Product Case Study examines the successful launch of the Oppo Ice Cream brand in the UK. The case study examines how the brand has used story-based marketing combined with the use of exotic ingredients associated with the superfood trend, to give the brand a sense of identity and also reduce the guilt associated with consumption in an inherently indulgent category. The study also highlights the challenge that the brand faces in the long-term when it comes to using alternative sweeteners to sugar.

Categories: Food, Product Case Studies
Regions and Countries: Europe, UK

Oreo– the challenge of launching a US brand in China

Published: July 2016 This Product Case Study examines the launch of Oreo in China in 1996 and the performance of the brand over the last two decades. The case study examines how the brand struggled for the first decade of operations in the country, but then witnessed a surge in sales on the back of a change in strategy. However in recent years, the brand has not replicated such sales performance, highlighting the complexities and difficulties of targeting the Chinese market.

Categories: Food, Product Case Studies
Regions and Countries: Asia Pacific, China

HP Sauce – the dangers of being over-reliant on brand heritage and nostalgia

Published: June 2016 This Product Case Study examines the performance of HP Sauce in the UK market and how the brown sauce category overall is becoming less appealing to consumers. The case study examines how consumers eating habits, taste preferences and levels of brand loyalty are changing and as such, how it is no longer enough for even the most iconic of brands to be reliant on brand heritage and nostalgia to protect and grow market share.

Categories: Food, Product Case Studies
Regions and Countries: Europe, UK

US and European Fresh Fish and Seafood Market 2010-2020

Countries covered: US, Belgium, Denmark, France, Germany, Greece, Ireland, Italy, Netherlands, Portugal, Spain, Sweden, UK

Categories: Food, Market Data
Regions and Countries: Europe, North America

Mars Protein Bars - the dangers of launching healthy indulgences

Published: May 2016 This Product Case Study examines the launch of two new Mars and Snicker protein bars in the UK. The report highlights how the launch has been designed to capitalize on the growing appeal of protein products but ultimately risks the danger of trying to satisfy consumer demand for health and indulgence simultaneously and as such failing to satisfy either. The report also highlights the danger of not over-estimating the influence of health on consumption habits.

Categories: Food, Product Case Studies
Regions and Countries: Europe, UK

FMCG Gurus Breakfast Occasions 2007-2017

Published: March 2016 This Model provides data on breakfast consumption occasions over the period 2007-2017 for the following countries: UK, Germany, France, Italy, Spain, Australia and the US. The model examines how many skipped breakfast occasions there are each year by demographic group ans in which channels breakfast occasions occur. The model also identifies the financial opportunities from switching skipped breakfasts to at-home breakfast occasions.

Categories: Category Insight, Food
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Belvita - launching an innovative solution to changing breakfast habits

Published: January 2016 This Product Case Study examines the introduction of the Belvita Biscuit in the UK and the rapid degree of success it has enjoyed as the biscuit breakfast market has become more established. The case study examines how the brand has successfully aligned with changing consumer meal-time habits and also need states to offer a guilt-free indulgent offering in the morning

Categories: Food, Product Case Studies
Regions and Countries: Europe, UK

Arla Skyr yogurt and how to leverage health and indulgence at the same time

Published: November 2015 This Product Case Study examines the success of Arla Skyr yogurt in the UK and how the brand is simultaneously able to offer consumers health and indulgence at the same time to provide moments of guilt-free treating

Categories: Food, Product Case Studies
Regions and Countries: Europe, UK

Optivia and the dangers of over promoting health benefits

Published: November 2015 This Product Case Study examines the de-listing of the Optivia brand from the UK cereal sector and the reasons behind this. The case study examines the risk and danger of over-emphasizing the health benefits of products and how much consumers are influenced by health claims in the morning

Categories: Food, Product Case Studies
Regions and Countries: North America, USA