FMCG Gurus – Health and Wellness – Baby Boomers – Cohort Trend Report – 2025
Report Description:
The report offers insight into Baby Boomers consumers attitudes, behaviors and purchasing habits towards health and wellness. The report explores the shift in consumer attitudes towards prioritizing their immediate health, with a greater emphasis on emotional wellness. Areas of focus include energy levels, digestive health, weight management and mobility.
This report will explore the following:
- How consumers rate their health overall and the proportion that are looking to improve their general health and wellness.
- How satisfied consumers feel with their emotional and physical wellness levels.
- The challenges consumers face when it comes to living a healthy lifestyle.
- The areas of health that consumers plan to make improvements to over the next twelve months.
- Attitudes towards energy levels and how to address consumers’ concerns.
- The reasons why consumers are interested in improving digestive health and the steps they have taken to change their diets.
- How consumers feel about their weight.
- Consumers’ interest in joint health and the factors that they believe impact their mobility.
- Which attributes shape perceptions of value when purchasing health products.
FMCG Gurus – Health and Wellness – Baby Boomers – Cohort Trend Report – 2025
Report Description:
The report offers insight into Baby Boomers consumers attitudes, behaviors and purchasing habits towards health and wellness. The report explores the shift in consumer attitudes towards prioritizing their immediate health, with a greater emphasis on emotional wellness. Areas of focus include energy levels, digestive health, weight management and mobility.
This report will explore the following:
- How consumers rate their health overall and the proportion that are looking to improve their general health and wellness.
- How satisfied consumers feel with their emotional and physical wellness levels.
- The challenges consumers face when it comes to living a healthy lifestyle.
- The areas of health that consumers plan to make improvements to over the next twelve months.
- Attitudes towards energy levels and how to address consumers’ concerns.
- The reasons why consumers are interested in improving digestive health and the steps they have taken to change their diets.
- How consumers feel about their weight.
- Consumers’ interest in joint health and the factors that they believe impact their mobility.
- Which attributes shape perceptions of value when purchasing health products.
How This Report Can Benefit the Industry:
- Inspiring innovation: This report aims to help the industry navigate the health and wellness market by using consumer insights to suggest areas of opportunity and innovation for the future.
- Addressing the challenges: How to tailor health and wellness products to address the challenges consumers are facing when trying to lead a healthy lifestyle.
- Building brand trust and loyalty: Exploring how transparency around sustainability and ethical practices can help brands build trust and loyalty among conscious consumers.
Files included in this report:
FMCG-Gurus-Health-and-Wellness-Baby-Boomers-Cohort-Trends-Report-2025.pdf
FMCG-Gurus-Health-and-Wellness-Baby-Boomers-Cohort-Trends-Report-2025.pptx