FMCG Gurus -FMCG Gurus – Health and Wellness – Baby Boomers – Cohort Trend Report – 2025

FMCG Gurus – Health and Wellness – Baby Boomers – Cohort Trend Report – 2025

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FMCG Gurus – Health and Wellness – Baby Boomers – Cohort Trend Report – 2025

 Geographies: Global  Industries: Health & Wellness, Health and Wellness, Trend Resources  Published Date: 2025

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FMCG Gurus – Health and Wellness – Baby Boomers – Cohort Trend Report – 2025

Report Description:

The report offers insight into Baby Boomers consumers attitudes, behaviors and purchasing habits towards health and wellness. The report explores the shift in consumer attitudes towards prioritizing their immediate health, with a greater emphasis on emotional wellness. Areas of focus include energy levels, digestive health, weight management and mobility.

This report will explore the following:

  • How consumers rate their health overall and the proportion that are looking to improve their general health and wellness.
  • How satisfied consumers feel with their emotional and physical wellness levels.
  • The challenges consumers face when it comes to living a healthy lifestyle.
  • The areas of health that consumers plan to make improvements to over the next twelve months.
  • Attitudes towards energy levels and how to address consumers’ concerns.
  • The reasons why consumers are interested in improving digestive health and the steps they have taken to change their diets.
  • How consumers feel about their weight.
  • Consumers’ interest in joint health and the factors that they believe impact their mobility.
  • Which attributes shape perceptions of value when purchasing health products.

FMCG Gurus – Health and Wellness – Baby Boomers – Cohort Trend Report – 2025

Report Description:

The report offers insight into Baby Boomers consumers attitudes, behaviors and purchasing habits towards health and wellness. The report explores the shift in consumer attitudes towards prioritizing their immediate health, with a greater emphasis on emotional wellness. Areas of focus include energy levels, digestive health, weight management and mobility.

This report will explore the following:

  • How consumers rate their health overall and the proportion that are looking to improve their general health and wellness.
  • How satisfied consumers feel with their emotional and physical wellness levels.
  • The challenges consumers face when it comes to living a healthy lifestyle.
  • The areas of health that consumers plan to make improvements to over the next twelve months.
  • Attitudes towards energy levels and how to address consumers’ concerns.
  • The reasons why consumers are interested in improving digestive health and the steps they have taken to change their diets.
  • How consumers feel about their weight.
  • Consumers’ interest in joint health and the factors that they believe impact their mobility.
  • Which attributes shape perceptions of value when purchasing health products.

How This Report Can Benefit the Industry:

  • Inspiring innovation: This report aims to help the industry navigate the health and wellness market by using consumer insights to suggest areas of opportunity and innovation for the future.
  • Addressing the challenges: How to tailor health and wellness products to address the challenges consumers are facing when trying to lead a healthy lifestyle.
  • Building brand trust and loyalty: Exploring how transparency around sustainability and ethical practices can help brands build trust and loyalty among conscious consumers.

Files included in this report:

  • FMCG-Gurus-Health-and-Wellness-Baby-Boomers-Cohort-Trends-Report-2025.pdf
  • FMCG-Gurus-Health-and-Wellness-Baby-Boomers-Cohort-Trends-Report-2025.pptx
  • If you are a user, click here to login and download the report.

Report Agenda and Insights available:

Introduction
  • [PSN521] How do you rate your health overall? - 2020, 2024
  • [SSM971] How would you rate your health and lifestyle when it comes to the following? - 2022, 2020, 2019, 2024
  • [PSN529] Do you plan to make improvements to any of the following areas of your health over the next twelve months? Please select all that apply - 2020, 2024
  • [SSM653] We would now like to ask you about conditions that can have an impact on your sleeping patterns. Do you suffer from any of the following? - 2022, 2020, 2019, 2024
  • [EMO897] How satisfied are you with the following areas of health? Please select the answer that best fits - 2024
  • [HAW956] Are you looking to improve your health and wellness in general or specific areas of health? - 2023
  • [DH506] To what extent do you agree with the following statements? - 2020, 2019, 2018, 2022, 2024
  • [HAW196] What product attributes will shape your perceptions of value when purchasing health products? Please select all that apply - 2023
  • [DH180] Why are you interested in improving digestive health? Please select all that apply - 2020, 2019, 2018, 2022, 2024
  • [WM567] How would you describe your current attitude towards your weight? - 2021, 2019, 2018, 2023
  • [DH207] You state that you have changed your diet. What changes did you make? Please select all that apply - 2022, 2024
  • [WM699] Why do you think a health weight is important? Please select the answer that best fits - 2021, 2019, 2023
  • [MOB971] Why do deem yourself to be unhealthy? Please select all the reasons that apply - 2022, 2024
  • [MOB321] What factors do you think can impact on your mobility levels? Please select all that apply - 2022, 2024
  • [AN314] What challenges do you feel exist when it comes to leading a healthy lifestyle? Please select all that apply - 2021, 2019, 2023
  • [JH021] To what extent do you agree with the following statements? - 2021, 2019, 2018, 2023
Concerns & Motivations
  • [PSN521] How do you rate your health overall? - 2020, 2024
  • [HAW956] Are you looking to improve your health and wellness in general or specific areas of health? - 2023
  • [WM567] How would you describe your current attitude towards your weight? - 2021, 2019, 2018, 2023
  • [EMO897] How satisfied are you with the following areas of health? Please select the answer that best fits - 2024
  • [SSM971] How would you rate your health and lifestyle when it comes to the following? - 2022, 2020, 2019, 2024
  • [EMO897] How satisfied are you with the following areas of health? Please select the answer that best fits - 2024
  • [DH506] To what extent do you agree with the following statements? - 2020, 2019, 2018, 2022, 2024
  • [MOB971] Why do deem yourself to be unhealthy? Please select all the reasons that apply - 2022, 2024
  • [AN314] What challenges do you feel exist when it comes to leading a healthy lifestyle? Please select all that apply - 2021, 2019, 2023
Energy
  • [PSN529] Do you plan to make improvements to any of the following areas of your health over the next twelve months? Please select all that apply - 2020, 2024
Digestive Health
  • [SSM653] We would now like to ask you about conditions that can have an impact on your sleeping patterns. Do you suffer from any of the following? - 2022, 2020, 2019, 2024
  • [DH180] Why are you interested in improving digestive health? Please select all that apply - 2020, 2019, 2018, 2022, 2024
Weight Management
  • [DH207] You state that you have changed your diet. What changes did you make? Please select all that apply - 2022, 2024
Mobility
  • [WM567] How would you describe your current attitude towards your weight? - 2021, 2019, 2018, 2023
  • [WM699] Why do you think a health weight is important? Please select the answer that best fits - 2021, 2019, 2023
Claims & Benefits
  • [JH021] To what extent do you agree with the following statements? - 2021, 2019, 2018, 2023
  • [MOB321] What factors do you think can impact on your mobility levels? Please select all that apply - 2022, 2024

Files included in this report:

  • FMCG-Gurus-Health-and-Wellness-Baby-Boomers-Cohort-Trends-Report-2025.pdf
  • FMCG-Gurus-Health-and-Wellness-Baby-Boomers-Cohort-Trends-Report-2025.pptx
  • If you are a user, click here to login and download the report.