Published: May 2019
This Product Case Study examines the topic of packaging redesign in the food and drink industry, examining a number of products that have been relaunched with redesigned and refreshed packaging. Changing packaging can be something of a risk strategy, particularly if such changes impact on the premium credentials of products or impact brand identity and heritage. However, done correctly it is something that can make a brand more contemporary and help better align with constantly evolving consumer need states. This case study examines key opportunities that exist when it comes to packaging redesign and what pitfalls to avoid.
Files included in this report:
New-opportunities-that-exist-from-refreshed-and-redesigned-packaging-in-the-food-and-drink-industry.pdf
New-opportunities-that-exist-from-refreshed-and-redesigned-packaging-in-the-food-and-drink-industry.pptx