FMCG Gurus - Understanding consumer attitudes to bakery in Brazil in 2018

Understanding consumer attitudes to bakery in Brazil in 2018

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Understanding consumer attitudes to bakery in Brazil in 2018

 Geographies:  Brazil, South & Central America  Industries: Bakery, Category Insight, Fresh Bakery, Pre-Packaged Bakery  Published Date:  2018

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Published: February 2018

This Category Survey report examines consumer attitudes towards fresh and pre-packaged bakery in Brazil. Analysis is provided at the sub-category level and is broken down into six areas. These areas are consumption habits, whether consumers prioritize health or indulgence, core motivations for turning to bakery products, flavor and size preferences, ingredient and product claims and finally, what product attributes shape perceptions of quality and willingness to trade-up. After this, the report provides strategic recommendations for industry players in the country’s bakery market.

Files included in this report:

  • Understanding consumer attitudes to bakery in Brazil in 2018.pdf
  • If you are a user, click here to login and download the report.

Published: February 2018

This Category Survey report examines consumer attitudes towards fresh and pre-packaged bakery in Brazil. Analysis is provided at the sub-category level and is broken down into six areas. These areas are consumption habits, whether consumers prioritize health or indulgence, core motivations for turning to bakery products, flavor and size preferences, ingredient and product claims and finally, what product attributes shape perceptions of quality and willingness to trade-up. After this, the report provides strategic recommendations for industry players in the country’s bakery market.

Report Agenda and Insights available:

Files included in this report:

  • Understanding consumer attitudes to bakery in Brazil in 2018.pdf
  • If you are a user, click here to login and download the report.