Austria

FMCG Reports

The natural trend and what it means - European outlook 2018

Published: August 2018 This Taste & Nutrition report examines consumer attitudes and behaviors when it comes to naturally formulated food and drink. Natural is a product claim that has high levels of appeal among consumers. At the same time, consumers are more conscious than ever before as to whether mass produced products can be 100% natural. This report examines how the natural trend continues to evolve in the European food and drink market, understanding what consumers deem natural food and drink to be and how products and brands can adopt a holistic approach via product and packaging to communicate natural credentials. The report also examines some of the key challenges that exist when it comes to natural claims - and what pitfalls to avoid when making them.

Categories: Natural, Taste and Nutrition
Regions and Countries: Austria, Czech Republic, Denmark, Europe, France, Germany, Italy, Spain, Sweden, UK

Understanding consumer trends in the Austrian grocery market

Published: June 2018 This Country Profile report examines consumer attitudes and behaviors across the grocery market in Austria. The report is broken into six chapters, analyzing consumer attitudes to Health and Wellness, Ingredients, Convenience and Snacking, Taste and Indulgence, Value and Loyalty and Price Sensitivity. The report focuses on key attitudes and need states governing consumption patterns now and looks to analyze how these trends will continue to evolve in the future. Critical to this, the report looks to examine how consumer attitudes manifest in actual behavior, what perceptions around consumer behavior are true and most importantly, what are the true drivers of consumption behavior in the country. The report looks to identify areas of opportunities for industry players across the FMCG market, and what pitfalls and mistakes to avoid.

Categories: Country Profiles
Regions and Countries: Austria, Europe

Understanding consumer attitudes to natural food and drink in Austria in 2018

Published: April 2018 This Taste & Nutrition report examines the topics of natural formulation and clean label products in Austria. The report examines four key areas - consumer attitudes to natural food and drink formulation, the influence of natural product attributes on buying behavior, consumer understanding around the concept of clean label and consumer attitudes to natural colors and flavors. From this, the report provides strategic recommendations around capitalizing on consumers wanting more reassurance than ever before around the authenticity of natural claims.

Categories: Natural, Taste and Nutrition
Regions and Countries: Austria, Europe

Understanding consumer flavor preferences in Austria in 2018

Published: April 2018 This Consumer Insight report examines consumer flavor preferences in Austria. The report looks at these markets - beverages (alcoholic and non-alcoholic), impulse and the meat and savories sectors. For each sector, flavor preferences are analyzed at the category level, providing strategic recommendations for brands when it comes to new product development based on traditional and experimental, and specific flavors.

Categories: Flavors, Taste and Nutrition
Regions and Countries: Austria, Europe

Understanding grocery shoppers in Austria in 2018

Published: April 2018 This Shopper Insight report examines grocery shopping habits in Austria. The first part of the report analyzes consumer attitudes towards price inflation, such as the extent that consumers believe food and drink prices are rising in the country, the extent that they monitor changing prices, in which product categories do they believe grocery inflation is having the biggest impact and how consumers adjust their shopping habits to deal with rising costs. The second part of the report examines where consumers shop and why, and how consumers typically shop when buying groceries - as well as overall levels of satisfaction with the retail experience.

Categories: Shopper Insight
Regions and Countries: Austria, Europe

Understanding snacking habits in Austria in 2018

Published: April 2018 This Consumer Insight report examines consumer attitudes and behaviors when it comes to snacking in Austria. The report examines the extent that consumers skip meals and the extent that they snack in the average week, including when snacking occasions peak in the average day. The report also examines topics such as where consumers snack, their motivations for doing so and what products they turn to. The report also examines the influence that different product attributes have on choice of product when it comes to different snacking motivations, and what the industry can do to capitalize on this.

Categories: Convenience and Simplicity
Regions and Countries: Austria, Europe