Understanding consumer attitudes to packaging in China 2018
Published: March 2018 This Category Survey report examines consumer attitudes and behaviors in China when it comes to the topic of grocery packaging. The report analyzes what key need states consumers have when it comes to packaging across different grocery sectors and what their key frustrations are when it comes to packaging. The report is broken down into six parts examining packaging and recycling, packaging and safety, packaging and color, packaging and features, packaging and design and awareness towards different material sources. The report provides strategic recommendations around how to ensure packaging is an influential factor when it comes to purchasing occasions.