South Africa Soft Drinks survey Q3 2018
Understanding global consumer trends in the food and drink packaging industry 2018
Published: July 2018 This Packaging Insight report examines global consumer trends across the food and drink market from a packaging perspective, exploring key consumer needs and wants, and the implications and opportunities that this creates when it comes to packaging. The report analyzes eight key mega-trends - changing demographics, sustainability, convenience, value, indulgence, health, comfort and expression. From this, the report examines consumer attitudes and behaviors and what brands can do with packaging to clearly communicate product attributes in order to increase perceptions of value added and shape buying behavior in the food and drink industry.
Consumer and Market Trends – Dairy in South Africa
Published: February 2018 This Category Insight Report examines the dairy sector in South Africa from a market and consumer perspective. Examining the milk, cheese, yogurt, ice cream and butter and spreads categories, the report provides historical and projected market data figures, consumer survey insight on the dairy market when it comes to key trends such as health & wellness, quality & indulgence and comfort and trust, as well as strategic recommendations for industry players targeting the sector.
Consumer and Market Trends - Bakery in South Africa
Published: February 2017 This Category Insight Report examines the bakery sector in South Africa from a market and consumer perspective. Examining the biscuit, bread and cakes & pastries categories, the report provides historical and projected market data figures, consumer survey insight on the bakery market when it comes to key trends such as health & wellness, quality & indulgence and convenience & simplicity, as well as strategic recommendations for industry players targeting the sector
Understanding consumer attitudes to clean label in South Africa in 2017
Published: September 2017 This Taste & Nutrition report examines the issue of clean label in South Africa, identifying opportunities for industry players in the food and drink sectors, and highlighting what pitfalls to avoid. The report examines consumer awareness to clean label and what claims related to clean label are of most importance to consumers across a number of food and drink sectors. From this, the report then focuses on the issues of ingredient and nutritional labeling simplification, providing strategic recommendations on how to make clean label claims more influential on purchase behavior.
Evaluating taste and nutrition in South Africa in 2017
Published: October 2017 This Taste & Nutrition Country report examines five key issues surrounding the topics of taste and nutrition within the South African grocery market, and what brands can do to offer consumers both of these need states simultaneously and without the compromise. The report examines how eating and drinking habits are changing within the country, and the impact this having on health and wellbeing. Examining topics such as evolving snacking occasions, weight management routines, attitudes towards functional groceries and the desire for pure and wholesome groceries, the report provides strategic recommendations for brands operating in the South African grocery market.
Consumer attitudes to functional food and drink in South Africa 2017
Published: November 2017 This Taste & Nutrition Claims report examines the opportunities that exist for functional food and drink brands in South Africa. The report examines consumer attitudes towards long-term and day-to-day health claims, examining the reasons why consumer interest in such products is growing. The report provides recommendations for brands to capitalize on high levels of interest in such grocery products.
Understanding consumer trends in the South Africa grocery market
Published: January 2017 This Country Profile examines evolving consumer trends in South Africa using FMCG Gurus' unique mega-trend framework. The report examines how key trends such as health and wellness, convenience and simplicity and quality and indulgence are influencing attitudes and behaviors in a country that, whilst associated with a growing middle class, continues to face a number of challenges which impact on the confidence and behavior of consumers. The report provides strategic recommendations for brands targeting the country, as well as highlighting what pitfalls to avoid.