Sweden

FMCG Reports

The natural trend and what it means - European outlook 2018

Published: August 2018 This Taste & Nutrition report examines consumer attitudes and behaviors when it comes to naturally formulated food and drink. Natural is a product claim that has high levels of appeal among consumers. At the same time, consumers are more conscious than ever before as to whether mass produced products can be 100% natural. This report examines how the natural trend continues to evolve in the European food and drink market, understanding what consumers deem natural food and drink to be and how products and brands can adopt a holistic approach via product and packaging to communicate natural credentials. The report also examines some of the key challenges that exist when it comes to natural claims - and what pitfalls to avoid when making them.

Categories: Natural, Taste and Nutrition
Regions and Countries: Austria, Czech Republic, Denmark, Europe, France, Germany, Italy, Spain, Sweden, UK

Understanding brain health concerns across the US and Europe

Published: August 2018 This Consumer Insight report examines consumer concerns towards a variety of day-to-day and long-term brain health issues. Focusing on the US, the UK, France, Germany, Italy, Spain and Sweden, the report examines the extent to which consumers are concerned about specific issues and crucially, which demographic groups are most likely to express concern. The report provides insight on why such concerns exist and who should be core consumers to target with products positioned around aiding brain health.

Categories: Health and Wellness
Regions and Countries: Europe, France, Germany, Italy, North America, Spain, Sweden, UK, USA

Consumer and Market Trends – Soft drinks in Sweden

Published: August 2018 This Category Insight Report examines the soft drinks sector in Sweden from a market and consumer perspective. Examining the carbonated soft drinks, concentrates, juice, sports and energy drinks and bottled water categories, the report provides historical and projected market data figures, consumer survey insight on the soft drinks market when it comes to key trends such as health and nutrition, ingredients, energy and  flavor preferences across categories, as well as strategic recommendations for targeting the sector.

Categories: Category Insight, Non-alcoholic beverages
Regions and Countries: Europe, Sweden

Understanding consumer trends in the Swedish grocery market

Published: June 2018 This Country Profile report examines consumer attitudes and behaviors across the grocery market in Sweden. The report is broken into six chapters, analyzing consumer attitudes to Health and Wellness, Ingredients, Convenience and Snacking, Taste and Indulgence, Value and Loyalty and Price Sensitivity. The report focuses on key attitudes and need states governing consumption patterns now and looks to analyze how these trends will continue to evolve in the future. Critical to this, the report looks to examine how consumer attitudes manifest in actual behavior, what perceptions around consumer behavior are true and most importantly, what are the true drivers of consumption behavior in the country. The report looks to identify areas of opportunities for industry players across the FMCG market, and what pitfalls and mistakes to avoid.

Categories: Country Profiles
Regions and Countries: Europe, Sweden

Understanding consumer attitudes to natural food and drink in Sweden in 2018

Published: June 2018 This Taste & Nutrition report examines the topics of natural formulation and clean label products in Sweden. The report examines four key areas - consumer attitudes to natural food and drink formulation, the influence of natural product attributes on buying behavior, consumer understanding around the concept of clean label and consumer attitudes to natural colors and flavors. From this, the report provides strategic recommendations around capitalizing on consumers wanting more reassurance than ever before around the authenticity of natural claims.

Categories: Natural, Taste and Nutrition
Regions and Countries: Europe, Sweden

Understanding consumer flavor preferences in Sweden in 2018

Published: May 2018 This Consumer Insight report examines consumer flavor preferences in Sweden. The report looks at these markets - beverages (alcoholic and non-alcoholic), impulse and the meat and savories sectors. For each sector, flavor preferences are analyzed at the category level, providing strategic recommendations for brands when it comes to new product development based on traditional and experimental, and specific flavors.

Categories: Flavors, Taste and Nutrition
Regions and Countries: Europe, Sweden

Understanding snacking habits in Sweden in 2018

Published: May 2018 This Consumer Insight report examines consumer attitudes and behaviors when it comes to snacking in Sweden. The report examines the extent that consumers skip meals and the extent that they snack in the average week, including when snacking occasions peak in the average day. The report also examines topics such as where consumers snack, their motivations for doing so and what products they turn to. The report also examines the influence that different product attributes have on choice of product when it comes to different snacking motivations, and what the industry can do to capitalize on this.

Categories: Convenience and Simplicity
Regions and Countries: Europe, Sweden

Understanding consumer attitudes to bakery in Sweden in 2018

Published: February 2018 This Category Survey report examines consumer attitudes towards fresh and pre-packaged bakery in Sweden. Analysis is provided at the sub-category level and is broken down into six areas. These areas are consumption habits, whether consumers prioritize health or indulgence, core motivations for turning to bakery products, flavor and size preferences, ingredient and product claims and finally, what product attributes shape perceptions of quality and willingness to trade-up. After this, the report provides strategic recommendations for industry players in the country's bakery market.

Categories: Bakery, Category Insight
Regions and Countries: Europe, Sweden

Understanding consumer attitudes to soft drinks in Sweden in 2018

Published: January 2018 This Category Survey report examines consumer attitudes to soft drinks in Sweden. Examining the soft drinks sector at the category level, the report focuses on four key areas: consumption habits and how these are changing, the importance of health and ingredient claims, motivations and preferences when choosing beverages and preferred flavors among consumers. From this, the report provides strategic recommendations on how to position beverages so that they offer maximum appeal to consumers in the country.

Categories: Category Insight, Non-alcoholic beverages
Regions and Countries: Europe, Sweden

Understanding consumer attitudes to sports nutrition in Sweden in 2018

Published: January 2018 This Category Survey report examines the sports nutrition market at the sub-category level in Sweden from a consumer perspective. The report examines five key areas. Firstly, it examines the proportion of consumers who have purchased a sports nutrition product in the last six months and their attitudes and behaviors when it comes to health and exercise overall. After this, the report then examines consumption habits within the sports nutrition market and attitudes towards labels and ingredients used within the market. The report also examines consumer attitudes to different packaging and product formats within the market and also examines barriers to purchase that exist, both among consumers and non-consumers. The report provides strategic recommendations on how to target the market.

Categories: Category Insight, Sports Nutrition
Regions and Countries: Europe, Sweden

Understanding consumer attitudes to dairy in Sweden in 2018

Published: January 2018 This Category Survey report examines consumer attitudes to dairy consumption in Sweden, analyzing consumption traits, motivations and need states at the sub-category level. The report examines issues such as the extent that consumers turn to dairy products, how their consumption habits are changing, attitudes to nutrition, the importance of health and purity, attitudes towards private label, what key product claims are important to consumers and what are their need states when turning to dairy at different times of the day. The report provides strategic recommendations when targeting evolving consumer attitudes and behaviors in the sector.

Categories: Category Insight, Dairy
Regions and Countries: Europe, Sweden

Understanding consumer attitudes to packaging in Sweden 2017

Published: November 2017 This Category Survey report examines consumer attitudes and behaviors in Sweden when it comes to the subject of grocery packaging. The report examines what aspects of packaging appeal most to consumers and what attributes are most influential on purchasing habits. The report is broken down into six parts examining packaging and recycling,  packaging and safety, packaging and color, packaging and features, packaging and design and awareness towards different material sources. The report provides strategic recommendations on how packaging can be used to effectively target and shape purchasing habits in the country.

Categories: Category Insight, Packaging, Packaging Insight
Regions and Countries: Europe, Sweden