This report examines the ten hot trends that FMCG Gurus expects to dominate the food, drink and nutritional supplement markets over the next twelve months. These are the topics that are expected to be at the forefront of industry discussion, new product development and consumer demand over the coming year. The report dissects hot trends such as the rise of veganism and alternative diets, plant and experimental protein sources, blockchain transparency, active nutrition and consumers adopting a back to basic and green and clean approach to eating and drinking. The report provides global insight on the extent that these trends are manifesting in consumer attitudes and behavior, as well as strategic recommendations when it comes to the trends.
Veganism and vegetarian are becoming more mainstream as meat intake is reduced
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