About

FMCG Gurus is dedicated to providing the latest consumer, shopper and category insight across the global FMCG market via either our syndicated publication service or via bespoke consultancy and workshops.

We have a firm belief that the needs and wants of the consumer should be at the heart of decision making – regardless of the size and nature of the company or competitiveness of the market. Moreover, understanding the consumer mind is our passion, and our specialised analyst team have the experience to deliver the most compelling insight and recommendations to help with idea and innovation generation and strategy formulation.

Our passion is understanding the latest trends and evolution and innovation in FMCG markets and our aim is that every user learns something new about the markets in which they operate, helping bring fresh ideas in a world of increasingly competitive market places.

Finally, we encourage interaction and engagement across the whole of our customer base, encouraging our users to share opinions to help gain the maximum understanding of the markets in which they operate.

We believe that by analyzing the consumer you are safeguarding your future.