Gain a complete, holistic overview of the modern consumer by evaluating how different demographic groups and individual perception influence consumer and shopper behavior. Analyze the consumer to safe guard your future.
Generate hot new ideas and innovation from a consumer, shopper and category perspective when it comes to product formulation, positioning, packaging and marketing. We give you the ability to make more informed decisions.
Understand your consumer’s needs and wants and how they will evolve to ensure you maximize your potential to develop products that tomorrows consumers will want today. We ensure you stay ahead in the market.
Understand how consumer’s grocery shop and what strategies can be developed to ensure that consumer attitudes manifest into actual shopping behaviors.
Cross Category Innovation
Evaluate the latest trends and developments across different categories, allowing you to gain inspiration that can help reinvigorate the categories you operate in.
Supply Chain Management
Develop competitive advantages across the whole supply chain through ensuring that packaging and ingredient strategies align with consumer attitudes and behaviors.
Covering all aspects of FMCG
Brain health the next key issue for the FMCG Market
The danger of gender stereotyping in FMCG marketing
Combining Nutrition and Energy
What next for Clean Label
What next for the convenience trend
Understanding consumer attitudes towards environmentally friendly products