Welcome to FMCG Gurus
We specialize in providing the most compelling and innovative insight from a consumer, shopper and category perspective so that our clients can stay ahead of the competition in the FMCG world
- Use our mega-trend framework to gain a holistic, 360° understanding of consumer attitudes and behaviors across national and international grocery markets.
- Learn how consumer attitudes and behaviors will evolve and the impact of this.
- Develop proactive strategies to capitalize on evolving consumer behavior and ensure that brands and products offer maximum added value.
- Understand the latest shopper behaviors both in-store and on-line and the key issues when it comes to buying groceries.
- Understand the complexities of shopper behavior using our shopper segmentation model.
- Develop strategies based on evolving shopper need states to better capture attention and influence purchasing habits.
- Identify the hottest trends shaping consumption habits across different categories.
- Determine how to better capture consumer attention in the aisle and encourage consumers to trade-up.
- Develop strategies to ensure that new product development in product categories aligns with evolving consumer needs.
- Understand the latest trends in the ingredient world from a consumer perspective.
- Identify key consumer audiences that ingredients will most appeal to and how to target these consumers.
- Develop strategies so that consumers understand the benefits of certain ingredients and actively seek out such ingredients when buying groceries.
- Understand the latest hot packaging trends from a consumer perspective and how these trends will evolve.
- Ensure packaging aligns with evolving consumer and shopper trends.
- Evaluate packaging concepts versus consumer interaction and engagement, what works and more importantly why.
Topics and Discussion
- Read expert opinions and post other topics to start debates and create idea generation on our forum.
- Use our website to act as a genuine innovation hub and share ideas with fellow FMCG professionals.
- Enables you to maintain constant interaction with our analysts.
Gain a complete and holistic overview of the modern day consumer by evaluating how different demographic groups and individual perception influence consumer and shopper behavior. By analyzing the consumer it allows you to safe guard your future.
Covering all aspects of FMCGWhat next for the convenience trend
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