Convenience and Simplicity

FMCG Reports

Understanding snacking habits in Sweden in 2018

Published: May 2018 This Consumer Insight report examines consumer attitudes and behaviors when it comes to snacking in Sweden. The report examines the extent that consumers skip meals and the extent that they snack in the average week, including when snacking occasions peak in the average day. The report also examines topics such as where consumers snack, their motivations for doing so and what products they turn to. The report also examines the influence that different product attributes have on choice of product when it comes to different snacking motivations, and what the industry can do to ca

Categories: Convenience and Simplicity
Regions and Countries: Europe, Sweden

Understanding snacking habits in South Korea in 2018

Published: May 2018 This Consumer Insight report examines consumer attitudes and behaviors when it comes to snacking in South Korea. The report examines the extent that consumers skip meals and the extent that they snack in the average week, including when snacking occasions peak in the average day. The report also examines topics such as where consumers snack, their motivations for doing so and what products they turn to. The report also examines the influence that different product attributes have on choice of product when it comes to different snacking motivations, and what the industry can do to capitalize on this.

Categories: Convenience and Simplicity
Regions and Countries: Asia Pacific, South Korea

Understanding snacking habits in Czech Republic in 2018

Published: May 2018 This Consumer Insight report examines consumer attitudes and behaviors when it comes to snacking in the Czech Republic. The report examines the extent that consumers skip meals and the extent that they snack in the average week, including when snacking occasions peak in the average day. The report also examines topics such as where consumers snack, their motivations for doing so and what products they turn to. The report also examines the influence that different product attributes have on choice of product when it comes to different snacking motivations, and what the industry can do to capitalize on this.

Categories: Convenience and Simplicity
Regions and Countries: Czech Republic, Europe

Understanding snacking habits in Canada in 2018

Published: April 2018 This Consumer Insight report examines consumer attitudes and behaviors when it comes to snacking in Canada. The report examines the extent that consumers skip meals and the extent that they snack in the average week, including when snacking occasions peak in the average day. The report also examines topics such as where consumers snack, their motivations for doing so and what products they turn to. The report also examines the influence that different product attributes have on choice of product when it comes to different snacking motivations, and what the industry can do to capitalize on this.

Categories: Convenience and Simplicity
Regions and Countries: Canada, North America

Understanding snacking habits in India in 2018

Published: April 2018 This Consumer Insight report examines consumer attitudes and behaviors when it comes to snacking in India. The report examines the extent that consumers skip meals and the extent that they snack in the average week, including when snacking occasions peak in the average day. The report also examines topics such as where consumers snack, their motivations for doing so and what products they turn to. The report also examines the influence that different product attributes have on choice of product when it comes to different snacking motivations, and what the industry can do to capitalize on this.

Categories: Convenience and Simplicity
Regions and Countries: Asia Pacific, India

Understanding snacking habits in Australia in 2018

Published: April 2018 This Consumer Insight report examines consumer attitudes and behaviors when it comes to snacking in Australia. The report examines the extent that consumers skip meals and the extent that they snack in the average week, including when snacking occasions peak in the average day. The report also examines topics such as where consumers snack, their motivations for doing so and what products they turn to. The report also examines the influence that different product attributes have on choice of product when it comes to different snacking motivations, and what the industry can do to capitalize on this.

Categories: Convenience and Simplicity
Regions and Countries: Asia Pacific, Australia

Understanding snacking habits in Austria in 2018

Published: April 2018 This Consumer Insight report examines consumer attitudes and behaviors when it comes to snacking in Austria. The report examines the extent that consumers skip meals and the extent that they snack in the average week, including when snacking occasions peak in the average day. The report also examines topics such as where consumers snack, their motivations for doing so and what products they turn to. The report also examines the influence that different product attributes have on choice of product when it comes to different snacking motivations, and what the industry can do to capitalize on this.

Categories: Convenience and Simplicity
Regions and Countries: Austria, Europe

Identifying consumer demographics trends when analyzing meal and snacking occasions

Published: May 2017 This Consumer Insight Pack examines consumer attitudes and behaviors when it comes to meal-time and snacking habits, examining trends by demographic groups. The report looks at the tendency to skip breakfast, lunch and dinner in the average week and the tendency to snack in the morning, afternoon and evening. The report also examines the key motivations for snacking among consumers, again analyzing need states by demographics. The report provides strategic recommendations on how the snacking industry can capitalize on evolving attitudes and behaviors in the global market.

Categories: Convenience and Simplicity
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Targeting the Convenience and Simplicity trend in 2017

Published: April 2017 This Consumer Insight Report provides an in-depth and holistic view of how the Convenience and Simplicity trend is shaping consumer attitudes and behaviors across the globe in 2017 and beyond. The report examines what this trend is and its related sub-trends, and how busy lives are influencing the way that consumers eat and drink, purchase personal care and decipher information. As perceptions of time-scarcity become more common, the report identifies strategies for the FMCG industry to capitalize on this.

Categories: Convenience and Simplicity
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

What next for the snacking market – a global overview

Published: January 2017 This Consumer Insight Report examines the evolution of the global snacking market, identifying future opportunities that exist for industry players when it comes to new product development. The report looks at changing meal-time habits, changing snacking habits and the motivations for doing so, and what are the most important factors governing choice of snacking product. The report also provides an extensive analysis on the topic of health when it comes to snacking, and what the industry can do to offer guilt-free solutions to consumers.

Categories: Convenience and Simplicity
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Young adults versus time scarcity

Published: March 2016 This Consumer Insight Pack addresses the need states of young adults and how growing up in a period of technological advancements and instant solutions to need states has resulted in these consumers confusing time-scarcity for impatience. The pack examines the implications that this has from a health and cooking perspective when it comes to the industry targeting young adults.

Categories: Convenience and Simplicity
Regions and Countries: Europe, North America

Understanding demand in the slow-release energy grocery market

Published: March 2016 This Consumer Insight Pack examines the growing need among consumers for products that offer an energy boost to help get them through the day. The pack focuses on the reasons behind the growth in demand of such products, and why products need to be positioned around slow and natural energy release. The pack also identifies which occasions to target and who to target with such products.

Categories: Convenience and Simplicity
Regions and Countries: Europe, North America

Consumers and the smartphone and social network backlash

Published: December 2015 This Insight Pack examines how consumers are feeling increasingly time-scarce and how the amount of time spent on their phones and on social networking sites is contributing to this. The pack examines how the FMCG industry needs to encourage consumers to re-prioritize what is important to them and revert back to more traditional forms of socializing and interaction

Categories: Convenience and Simplicity
Regions and Countries: Europe, North America

The growth of smart browsing in the FMCG market

Published: November 2015 This Insight Pack examines how the concept of smartbrowsing is gaining traction in the FMCG market and the reasons behind this. The pack examines the opportunities and threats that the growth of smartbrowsing presents to retailers

Categories: Convenience and Simplicity
Regions and Countries: Europe, North America

Convenience and Simplicity Mega-Trend Report

Published: October 2015 This Consumer Mega-Trend Report is part of FMCG Gurus’ mega-trend framework series examining global consumer trends across the grocery market. This report examines the Convenience and Simplicity mega-trend and related sub-trends that influence day-to-day consumer behavior. The report identifies how the FMCG industry can capitalize on the trend

Categories: Convenience and Simplicity
Regions and Countries: Europe, North America

Convenience and Simplicity Consumer Survey 2015

Published: October 2015 FMCG Gurus survey data examining the Convenience and Simplicity Mega-Trend in the UK, US and Germany. The survey examines key topics at the sub-trend level and breaks the findings down by age and gender

Categories: Convenience and Simplicity
Regions and Countries: Europe, North America