Poland

FMCG Reports

Consumer and Market Trends -Dairy in Poland

Published: November 2017 This Category Insight Report examines the dairy sector in Poland from a market and consumer perspective. Examining the milk, cheese, yogurt, ice cream and butter and spreads categories, the report provides historical and projected market data figures, consumer survey insight on the dairy market when it comes to key trends such as health & wellness, quality & indulgence and comfort and trust, as well as strategic recommendations for industry players targeting the sector.

Categories: Category Insight, Dairy
Regions and Countries: Europe, Poland

Consumer attitudes to functional food and drink in Poland in 2017

Published: November 2017 This Taste & Nutrition Claims report examines consumer attitudes to functional food and drink products in Poland, and what opportunities exist for food and drink brands. The report looks at consumer attitudes to long-term health issues such as heart health, gut health and blood sugar levels and other areas of health, as well as day-to-day health issues relating to energy, mental wellbeing and physical appearance. The report provides recommendations on how to target consumers in the country with such products.

Categories: Claims, Taste and Nutrition
Regions and Countries: Europe, Poland

Evaluating taste and nutrition in Poland 2017

Published: October 2017 This Taste & Nutrition Country report examines the topic of taste & nutrition in Poland, examining key issues such as attitudes to clean label, ingredients and snacking. Poland is a country that has high levels of obesity and long standing questions regarding the healthiness of eating and drinking habits in the country due to factors such as high alcohol and meat consumption per capita. This report examines the extent that consumers are trying to improve their dietary habits in the country, and what food and drink brands can do to help assist this.

Categories: Country, Taste and Nutrition
Regions and Countries: Europe, Poland

Understanding consumer attitudes to clean label in Poland in 2017

Published: September 2017 This Taste & Nutrition report examines the issue of clean label in Poland, identifying opportunities for industry players in the food and drink sectors, and highlighting what pitfalls to avoid. The report examines consumer awareness to clean label and what claims related to clean label are of most importance to consumers across a number of food and drink sectors. From this, the report then focuses on the issues of ingredient and nutritional labeling simplification, providing strategic recommendations on how to make clean label claims more influential on purchase behavior.

Categories: Clean Label, Taste and Nutrition
Regions and Countries: Europe, Poland

Understanding consumer trends in the Polish grocery market

Published: January 2017 This Country Profile examines evolving consumer attitudes and behaviors in Poland, and the implications this has on the grocery market. The report examines how despite Poland being one of the star performers in the European economy and is witnessing a growth in the middle class, consumers remain particularly value conscious and cautious when it comes to purchasing groceries. The report examines the extent to which consumer trends are evolving and governing attitudes and behavior - including how consumers do not seem over-responsive to health issues facing the country - and what industry players can do to capitalize on this.

Categories: Country Profiles
Regions and Countries: Europe, Poland

Consumer and Market Trends - Bakery in Poland

Published: February 2017 This Category Insight Report examines the bakery sector in Poland from a market and consumer perspective. Examining the biscuit, bread and cakes & pastries categories, the report provides historical and projected market data figures, consumer survey insight on the bakery market when it comes to key trends such as health & wellness, quality & indulgence and convenience & simplicity, as well as strategic recommendations for industry players targeting the sector

Categories: Bakery, Category Insight
Regions and Countries: Europe, Poland