UK

FMCG Reports

Understanding consumer attitudes to dairy in the UK in 2017

Published: December 2017 This Category Survey report examines consumer attitudes to dairy consumption in the UK, analyzing consumption traits, motivations and need states at the sub-category level. The report examines issues such as the extent that consumers turn to dairy products, how their consumption habits are changing, attitudes to nutrition, the importance of health and purity, attitudes towards private label, what key product claims are important to consumers and what are their need states when turning to dairy at different times of the day. The report provides strategic recommendations when targeting evolving consumer attitudes and behaviors in the sector.

Categories: Category Insight, Dairy
Regions and Countries: Europe, UK

Understanding consumer attitudes to packaging in UK 2017

Published: November 2017 This Category Survey report examines consumer attitudes and behaviors when it comes to grocery packaging in the UK. The report examines key topics when it comes to packaging- packaging and recycling,  packaging and safety, packaging and color, packaging and features, packaging and design and awareness towards different material sources. The report examines what packaging attributes are most important to consumers and critically, what packaging strategies can be executed to influence purchasing behavior across different grocery sectors.

Categories: Category Insight, Packaging, Packaging Insight
Regions and Countries: Europe, UK

Upbeat Protein Smoothie – successfully targeting the sports nutrition market

Published: November 2017 This Product Case Study examines the successful launch of the Upbeat brand in the UK. The case study highlights how the brand has constantly innovated in the market, understanding the consumer demographic that is driving consumption of high protein products, how to effectively position a high protein product to appeal to everyday consumers and critically, understanding consumer attitudes to modern day marketing methods. The report provides strategic recommendations on how to successfully target the protein beverage market.

Categories: Non-alcoholic beverages, Product Case Studies
Regions and Countries: Europe, UK

Understanding the impact BREXIT with have on imported brands in the UK 2017

Published: September 2017 This Shopper Insight report examines the implications that the UK's decision to leave the European Union will have on imported grocery products in the country. The report examines consumer confidence towards the economic outlook, their financial wellbeing and the degree of confusion around the implications of the BREXIT vote and the impact it will have on grocery prices. The report also examines consumer concerns towards rising grocery prices as a result of the referendum, whether consumers truly have a preference for local groceries over imports and whether attitudes towards imported brands really are changing. The report concludes by highlighting what the true challenges are facing imported brands in the UK grocery market over the foreseeable future.

Categories: Shopper Insight
Regions and Countries: Europe, UK

Understanding consumer attitudes to clean label in the UK in 2017

Published: June 2017 This Taste & Nutrition report examines the issue of clean label in the UK, identifying opportunities for industry players in the food and drink sectors, and highlighting what pitfalls to avoid. The report examines consumer awareness to clean label and what claims related to clean label are of most importance to consumers across a number of food and drink sectors. From this, the report then focuses on the issues of ingredient and nutritional labeling simplification, providing strategic recommendations on how to make clean label claims more influential on purchase behavior.

Categories: Clean Label, Taste and Nutrition
Regions and Countries: Europe, UK

Understanding consumer trends in the UK grocery market

Published: April 2017 This Country Profile report analyzes consumer attitudes and behaviors in the UK, examining how consumer need states are evolving and what motivations most influence consumer behavior across the grocery market. Using FMCG Gurus' consumer mega-trend framework, the report looks at key trends such as health and wellness, quality and indulgence and convenience and simplicity, understanding how consumer attitudes and behaviors are evolving in the country and what challenges and opportunities this presents to the industry.

Categories: Country Profiles
Regions and Countries: Europe, UK

Understanding consumer trends in the UK grocery market 2015

Published: September 2016 This Country Profile report provides a comprehensive and in-depth analysis of consumer trends, attitudes and behaviors in the UK grocery market. The report examines the extent to which trends and sub-trends are manifesting in the day-to-day behavior of consumers, offering strategic recommendations and ideas for innovation when it comes to new product development and marketing for FMCG industry players.

Categories: Country Profiles
Regions and Countries: Europe, UK

Consumer and Market Trends - Dairy in the UK

Published: May 2017 This Category Insight Report examines the dairy sector in the UK from a market and consumer perspective. Examining the milk, cheese, yogurt, ice cream and butter and spreads categories, the report provides historical and projected market data figures, consumer survey insight on the dairy market when it comes to key trends such as health & wellness, quality & indulgence and comfort and trust, as well as strategic recommendations for industry players targeting the sector.

Categories: Category Insight, Dairy
Regions and Countries: Europe, UK

Evaluating taste and nutrition in the UK in 2017

Published: April 2017 This Taste & Nutrition Country report examines how food and drink companies in the UK can capitalize on the demand for consumers wanting taste and nutrition simultaneously when buying groceries, and what pitfalls to avoid. The report examines how consumers can often demonstrate two core need states when buying groceries that are of maximum importance to them but somewhat contradictory, meaning that they have to trade-off on need states. The report examines the challenges and opportunities exist for the food and drink industry when it comes to bridging these two need states together and without compromise.

Categories: Country, Taste and Nutrition
Regions and Countries: Europe, UK

Consumer attitudes to functional food and drink in the UK 2017

Published: March 2017 This Taste & Nutrition Claims report examines consumer attitudes in the UK to food and drink products that promote long-term and day-to-day health benefits on product packaging. The report examines attitudes to the following long-term health issues -heart health, bone health, gut health, muscle mass, age-related muscle loss, blood sugar levels and diabetes. The report also examines the following day-to-day health issues - energy, mental wellbeing and physical appearance. The report examines why consumers are interested in functional grocery products, the levels of appeal of health claims and the extent that they are seeking out such products - and in what product sectors, before making strategic recommendations on how to capitalize on this.

Categories: Claims, Taste and Nutrition
Regions and Countries: Europe, UK

Consumer and Market Trends - Bakery in the UK

Published: February 2017 This Category Insight Report examines the bakery sector in the UK from a market and consumer perspective. Examining the biscuit, bread and cakes & pastries categories, the report provides historical and projected market data figures, consumer survey insight on the bakery market when it comes to key trends such as health & wellness, quality & indulgence and convenience & simplicity, as well as strategic recommendations for industry players targeting the sector.

Categories: Bakery, Category Insight
Regions and Countries: Europe, UK

Pip & Nut: Launching healthier offerings in indulgent categories

Published: September 2016 This Product Case Study examines the successful launch of the Pip & Nut Peanut Butter brand in the UK. The case study examines how through using story-based marketing and ingredient simplification, manufacturers can not only push the boundaries of premium in everyday product categories, but also target the health and indulgence trends simultaneously.

Categories: Food, Product Case Studies
Regions and Countries: Europe, UK

Weetabix On The Go: Targeting on-the-go breakfasts with taste and nutrition

Published: September 2016 This Product Case Study examines the launch of Weetabix On The Go in the UK. The case study examines how breakfast habits are changing and how the breakfast industry needs to respond to this through the launch of products that act as a hybrid of a meal and a snack, offering taste and nutrition without compromise, to target more on-the-go morning meal occasions.

Categories: Food, Product Case Studies
Regions and Countries: Europe, UK

Consumer trends and future opportunities in the UK Over-The-Counter market

Published: August 2016 This Category Trend Report examines the Over-The-Counter vitamins and mineral market in the UK. The report examines what types of products are becoming more popular within the market, and the consumer trends driving this. The report also looks at future trends that will influence the market as well as the continued challenges that the industry faces, before offering strategic recommendations on how to capitalize on a growing market.

Categories: Health and Wellness
Regions and Countries: Europe, UK

Orangina and the dangers of being over reliant on brand nostalgia

Published: August 2016 This Product Case Study examines the challenges faced by the Orangina  soft drinks brand over the last ten years and in the aftermath of an investment in the brand at the off-trade and on-trade level by Lucozade Ribena Suntory. The case study examines the difficulty of being over-reliant on nostalgia when it comes to capturing consumer attention and driving sales, and what attributes are needed to make nostalgic launches successful. The case study also examines some of the key issues faced by Orangina in the soft drinks market and the implications of this.

Categories: Non-alcoholic beverages, Product Case Studies
Regions and Countries: Europe, UK

Oppo Ice Cream and successfully targeting taste and nutrition

Published: August 2016 This Product Case Study examines the successful launch of the Oppo Ice Cream brand in the UK. The case study examines how the brand has used story-based marketing combined with the use of exotic ingredients associated with the superfood trend, to give the brand a sense of identity and also reduce the guilt associated with consumption in an inherently indulgent category. The study also highlights the challenge that the brand faces in the long-term when it comes to using alternative sweeteners to sugar.

Categories: Food, Product Case Studies
Regions and Countries: Europe, UK

Examining small basket shopping habits in developed economies

Published: July 2016 This Shopper Insight report examines shopper habits when it comes to top-up shopping occasions to purchase a small number of grocery items. The report examines the extent that such shopping missions are pre-planned or impulsive, which retailers do shoppers tend to visit, what items they purchase and what are their general attitudes and behaviors when engaging in such a shopping trip. Based on this, the report then identifies key ways in which retailers can have more of an influence on top-up shopping occasions.

Categories: Shopper Insight
Regions and Countries: Europe, Germany, North America, UK, USA

HP Sauce – the dangers of being over-reliant on brand heritage and nostalgia

Published: June 2016 This Product Case Study examines the performance of HP Sauce in the UK market and how the brown sauce category overall is becoming less appealing to consumers. The case study examines how consumers eating habits, taste preferences and levels of brand loyalty are changing and as such, how it is no longer enough for even the most iconic of brands to be reliant on brand heritage and nostalgia to protect and grow market share.

Categories: Food, Product Case Studies
Regions and Countries: Europe, UK

Mars Protein Bars - the dangers of launching healthy indulgences

Published: May 2016 This Product Case Study examines the launch of two new Mars and Snicker protein bars in the UK. The report highlights how the launch has been designed to capitalize on the growing appeal of protein products but ultimately risks the danger of trying to satisfy consumer demand for health and indulgence simultaneously and as such failing to satisfy either. The report also highlights the danger of not over-estimating the influence of health on consumption habits.

Categories: Food, Product Case Studies
Regions and Countries: Europe, UK

Fairlife - the successful launch of a high protein milk brand

Published: March 2016 This Product Case Study examines the successful launch of the Fairlife brand in the US by Coca-Cola. The study examines how the beverage manufacturer has capitalized on the growing interest in protein products in the country, at a time when soda sales and milk consumption levels stagnate. The study concludes with the best way to position new beverage launches positioned around high protein.

Categories: Non-alcoholic beverages, Product Case Studies
Regions and Countries: Europe, UK

Hooch and the importance of focusing on fun in the alcoholic beverage market

Published: February 2016 This Product Case Study examines the successful re-launch of the alcopop brand Hooch in the UK on- and off-trade markets and the factors behind the launch that made it a success. The study serves to highlight the opportunity that exists for alcohol brands positioned around fun and nostalgia and how taste and flavor will always be more important to consumers than traits such as craft-style production methods.

Categories: Alcoholic beverages, Product Case Studies
Regions and Countries: Europe, UK

Belvita - launching an innovative solution to changing breakfast habits

Published: January 2016 This Product Case Study examines the introduction of the Belvita Biscuit in the UK and the rapid degree of success it has enjoyed as the biscuit breakfast market has become more established. The case study examines how the brand has successfully aligned with changing consumer meal-time habits and also need states to offer a guilt-free indulgent offering in the morning

Categories: Food, Product Case Studies
Regions and Countries: Europe, UK

Robinsons Squash'd and the benefits of sector reinvigoration

Published: December 2015 The Product Case Study examines the launch of the Robinsons Squash'd brand in the UK in an attempt to create a Liquid Water Enhancer sector, following the emergence of the sector in the USA. The case study examines why the brand has appealed to consumers and the benefits of disruption in product sectors associated with routine and inertia

Categories: Non-alcoholic beverages, Product Case Studies
Regions and Countries: Europe, UK

Arla Skyr yogurt and how to leverage health and indulgence at the same time

Published: November 2015 This Product Case Study examines the success of Arla Skyr yogurt in the UK and how the brand is simultaneously able to offer consumers health and indulgence at the same time to provide moments of guilt-free treating

Categories: Food, Product Case Studies
Regions and Countries: Europe, UK

Shopper Insight UK Survey 2015

Published: October 2015 FMCG Gurus survey data of 1,000 respondents in UK on their grocery shopping behavior. The data is broken down by age, gender and whether the respondent does their main grocery shop in-store or online

Categories: Shopper Insight
Regions and Countries: Europe, UK

Shopper Insight Main Report UK

Published: October 2015 This Shopper Insight Report examines the UK shopper and their attitudes and behaviors across the shopper journey when doing main and top-up shopping trips. The report examines how consumers prepare for such shopping trips and the way in which they shop, their opinions towards promotional offers, private label, new products and aisle design, and how they evaluate the shopping experience afterwards

Categories: Shopper Insight
Regions and Countries: Europe, UK

Understanding consumer trends in the UK craft beer market

Published: November 2015 This Category Trend Report examines the UK craft beer market and whether the success witnessed in the market in the US can be replicated. The report examines the challenges that are faced by brewers in the UK beer market and what are the underlying reasons that consumers are looking beyond mainstream beer brands - and what the industry can do to address this

Categories: Alcoholic beverages, Product Case Studies
Regions and Countries: Europe, UK