FMCG Reports

Consumer attitudes to functional food and drink in Vietnam 2017

Published: November 2017 This Taste & Nutrition Claims report examines the opportunities that exist for brands in the functional food and drink market in Vietnam. The report examines consumer attitudes towards functional groceries that are positioned around both long-term and day-to-day health issues, and what brands can do to target consumers who are demonstrating a significant level of interest in such products.

Categories: Claims, Taste and Nutrition
Regions and Countries: Asia Pacific, Vietnam

Evaluating taste and nutrition in Vietnam in 2017

Published: October 2017 This Taste & Nutrition Country report examines the five pillars of taste and nutrition in Vietnam. Despite health issues such as obesity being less apparent in the country compared to many other countries in Asia-Pacific, changing dietary habits are resulting in the rise of lifestyle related health problems. This report examines key topics such as demand for clean label groceries, attitudes towards nutritional information, the demand for functional groceries and meal-time and snacking habits. The report provides strategic recommendations on how brands can capitalize on evolving eating and drink habits in the country.

Categories: Country, Taste and Nutrition
Regions and Countries: Asia Pacific, Vietnam

Understanding consumer attitudes to clean label in Vietnam in 2017

Published: September 2017 This Taste & Nutrition report examines the issue of clean label in Vietnam, identifying opportunities for industry players in the food and drink sectors, and highlighting what pitfalls to avoid. The report examines consumer awareness to clean label and what claims related to clean label are of most importance to consumers across a number of food and drink sectors. From this, the report then focuses on the issues of ingredient and nutritional labeling simplification, providing strategic recommendations on how to make clean label claims more influential on purchase behavior.

Categories: Clean Label, Taste and Nutrition
Regions and Countries: Asia Pacific, Vietnam

Understanding consumer trends in the Vietnam grocery market

Published: December 2016 This Country Profile report examines evolving consumer trends in Vietnam using FMCG Gurus' trend framework. The report examines the evolving attitudes and behaviors in a country that is associated with a growing middle class and rising levels of disposable income and what this means when it comes to key consumer need states such as health, indulgence, value and comfort. The report identifies complexities across the FMCG industry when it comes to targeting the country and provides strategic recommendations on how industry players can capitalize on evolving consumer trends.

Categories: Country Profiles
Regions and Countries: Asia Pacific, Vietnam

Consumer and Market Trends - Bakery in Vietnam

Published: February 2017 This Category Insight Report examines the bakery sector in Vietnam from a market and consumer perspective. Examining the biscuit, bread and cakes & pastries categories, the report provides historical and projected market data figures, consumer survey insight on the bakery market when it comes to key trends such as health & wellness, quality & indulgence and convenience & simplicity, as well as strategic recommendations for industry players targeting the sector.

Categories: Bakery, Category Insight
Regions and Countries: Asia Pacific, Vietnam