Ingredients

FMCG Reports

Understanding global consumer attitudes to Omega 3 in 2017

Published: September 2017 This Taste & Nutrition Ingredient report examines consumer attitudes when it comes to the ingredient Omega 3. The report examines the extent that consumers are aware of the related health benefits, the extent to which they seek out the ingredient when buying groceries and in what categories, as well as what time of day they are most likely to turn to the ingredient for a health boost. The report provides strategic recommendations on how to make Omega 3 claims more influential on purchasing behavior.

Categories: Ingredients, Taste and Nutrition
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Understanding global consumer attitudes to guarana in 2017

Published: August 2017 This Taste & Nutrition Ingredient report examines consumer attitudes towards guarana. The report looks at how despite the ingredient becoming more popular in new product development in recent years, awareness and interest of the ingredient remains somewhat low outside of Brazil. Examining the extent to which consumers seek out the ingredient and in what categories, the report examines how more needs to be done to raise awareness about the link between guarana and energy and weight management, as well as reducing concerns about the potential side effects of consumption.

Categories: Ingredients, Taste and Nutrition
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Understanding global consumer attitudes to ginseng in 2017

Published: August 2017 This Taste & Nutrition Ingredient report examines consumer attitudes and behaviors when it comes to ginseng. An ingredient that has grown in popularity in recent years when it comes to new product development, the report looks at the extent to which consumers are aware of the health benefits associated with the ingredient, the extent that they regularly check product labeling for the ingredient, the time of the day they are most likely to do so and in what categories. The report also examines the key lifestyle issues of consumers suffering from a lack of energy and being concerned about waistlines, and how brands of products that contain ginseng need to target these need states in a more effective manner.

Categories: Ingredients, Taste and Nutrition
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Understanding global consumer attitudes to fiber in 2017

Published: August 2017 This Taste & Nutrition Ingredient report examines consumer attitudes towards fiber. In particular, the report looks at the extent to which consumers are aware of the health benefits associated with fiber, the extent to which they check product labeling for the ingredient, at what time of the day are they most likely to look for high fiber products and in what categories are they most likely to do so. The report examines the key reasons why consumers are turning to high fiber products and identifies opportunities and challenges that exist for brands that produce high fiber products.

Categories: Ingredients, Taste and Nutrition
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Understanding global consumer attitudes to antioxidants in 2017

Published: June 2017 This Taste & Nutrition Ingredient report examines consumer attitudes to antioxidants across the globe and the influence that such product claims have on buying behavior. The report examines levels of awareness towards the touted benefits of calcium, the tendency to check product literature for such information, in which product sectors do they like to see such claims and at what times are such claims most likely to be influential. The report provides how much needs to be done to raise awareness and credibility when it comes to antioxidant claims.

Categories: Ingredients, Taste and Nutrition
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Understanding global consumer attitudes to sugar in 2017

Published: June 2017 This Taste & Nutrition Ingredient report examines consumer attitudes to sugar across the globe. In particularly it examines the extent to which consumers are aware of the health implications associated with excessive sugar intake and the extent to which they check nutritional labeling for such information. Additionally, the report also examines the extent to which consumers are trying to reduce their sugar intake and in which product sectors are claims around low sugar most influential on purchase behavior. The report also provides strategic recommendations when it comes to consumers and the issue of sugar intake.

Categories: Ingredients, Taste and Nutrition
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Understanding global consumer attitudes to calcium in 2017

Published: June 2017 This Taste & Nutrition Ingredient report examines consumer attitudes to calcium across the globe and the influence that such product claims have on buying behavior. The report examines levels of awareness towards the touted benefits of calcium, the tendency to check product literature for such information, in which product sectors do they like to see such claims and at what times are such claims most likely to be influential. The report provides strategic recommendations on how to make calcium claims more influential on purchasing habits.

Categories: Ingredients, Taste and Nutrition
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Understanding global consumer attitudes to natural sweeteners in 2017

Published: May 2017 This Taste & Nutrition Ingredient report examines consumer attitudes to natural sweeteners across the globe and the influence that such product claims have on buying behavior. The report examines levels of awareness towards the touted benefits of natural sweeteners, the tendency to check product literature for such information, in which product sectors do they like to see such claims and at what times are such claims most likely to be influential. The report provides strategic recommendations on how to make natural sweetener claims more influential on purchasing habits.

Categories: Ingredients, Taste and Nutrition
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Understanding global consumer attitudes to natural colors in 2017

Published: May 2017 This Taste & Nutrition Ingredient report examines consumer attitudes to natural colors across the globe and the influence that such product claims have on buying behavior. The report examines levels of awareness towards the touted benefits of natural colors, the tendency to check product literature for such information, in which product sectors do they like to see such claims and at what times are such claims most likely to be influential. The report provides strategic recommendations on how to make natural color claims more influential on purchasing habits.

Categories: Ingredients, Taste and Nutrition
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Understanding global consumer attitudes to natural flavors in 2017

Published: May 2017 This Taste & Nutrition Ingredient report examines consumer attitudes to natural flavors across the globe and the influence that such product claims have on buying behavior. The report examines levels of awareness towards the touted benefits of natural flavors, the tendency to check product literature for such information, in which product sectors do they like to see such claims and at what times are such claims most likely to be influential. The report provides strategic recommendations on how to make natural flavor claims more influential on purchasing habits.

Categories: Ingredients, Taste and Nutrition
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Understanding global consumer attitudes to salt in 2017

Published: March 2017 This Taste & Nutrition Ingredient report examines consumer attitudes to salt across the globe. The report examines consumers attitudes towards salt content in groceries and the influence that such product claims have on buying behavior. The report also examines the wider issue of consumer attitudes to dietary evils as they seek out more groceries deemed natural. The report concludes with strategic recommendations for industry players.

Categories: Ingredients, Taste and Nutrition
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Understanding global consumer attitudes to fat 2017

Published: March 2017 This Taste & Nutrition Ingredient report examines consumer attitudes to saturated dietary fats across the globe. The report examines consumers attitudes towards fat content in groceries and the influence that such product claims have on buying behavior. The report also examines the wider issue of consumer attitudes to dietary evils as they seek out more groceries deemed natural. The report concludes with strategic recommendations for industry players.

Categories: Ingredients, Taste and Nutrition
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America