Ingredients

FMCG Reports

Understanding global consumer attitudes to chia seeds in 2018

Published: March 2018 This Taste & Nutrition Ingredient report examines consumer attitudes and behaviors when it comes to chia seeds. An ingredient that is associated with an array of health benefits and has gained more mainstream attention due to its association with the superfood trend, the report examines consumer awareness towards the ingredient and the extent to which consumers are try to incorporate chia seeds into their everyday diets. The report highlights an attitude/behavior gap when it comes to the appeal of chia seeds and the extent to which consumers actually seek the ingredient out, and what the grocery industry can do to rectify this.

Categories: Ingredients, Taste and Nutrition
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Understanding global consumer attitudes to quinoa in 2018

Published: March 2018 This Taste & Nutrition Ingredient report examines consumer attitudes and behaviors when it comes to the ingredient quinoa. An ingredient that has received more mainstream attention over the last decade because of the association with the superfood movement, the report examines how consumers lack understanding about the benefits of the ingredient and highlights what the grocery industry can do to rectify this issue. The report examines topics such as awareness of the ingredient, tendency to check for the ingredient on product labeling and in what product categories are such claims most appealing.

Categories: Ingredients, Taste and Nutrition
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Understanding global consumer attitudes to antioxidants in 2017

Published: June 2017 This Taste & Nutrition Ingredient report examines consumer attitudes to antioxidants across the globe and the influence that such product claims have on buying behavior. The report examines levels of awareness towards the touted benefits of calcium, the tendency to check product literature for such information, in which product sectors do they like to see such claims and at what times are such claims most likely to be influential. The report provides how much needs to be done to raise awareness and credibility when it comes to antioxidant claims.

Categories: Ingredients, Taste and Nutrition
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Understanding global consumer attitudes to artificial colors in 2018

Published: March 2018
This Taste & Nutrition Ingredient report examines consumer attitudes and behaviors when it comes to artificial colors and in particular, how behaviors differ compared to natural colors. The report examines the extent that consumers say that they are aware of the health impact associated with artificial colors, the extent that they check product labeling for the ingredient and also how much they make conscious attempts to avoid products that contain artificial colors. This is compared to the extent that consumers actively seek out food and drink that contain natural colors, before providing strategic recommendations for the food and drink industry.

Categories: Ingredients, Taste and Nutrition
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Understanding global consumer attitudes to artificial flavors in 2018

Published: March 2018
This Taste & Nutrition Ingredient report examines consumer attitudes and behaviors when it comes to artificial flavors and in particular, how behaviors differ compared to natural flavors. The report examines the extent that consumers say that they are aware of the health impact associated with artificial flavors, the extent that they check product labeling for the ingredient and also how much they make conscious attempts to avoid products that contain artificial flavors. This is compared to the extent that consumers actively seek out food and drink that contain natural flavors, before providing strategic recommendations for the food and drink industry.

Categories: Ingredients, Taste and Nutrition
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Understanding global consumer attitudes to artificial sweeteners in 2018

Published: March 2018
This Taste & Nutrition Ingredient report examines consumer attitudes and behaviors when it comes to artificial sweeteners.  In particular, the key focus of the report is highlighting why negative attitudes towards artificial sweeteners exist and why consumers have a preference for natural sweeteners. The report examines how aware consumers deem themselves to be when it comes to the health impact associated with artificial sweeteners, the extent that they check nutritional labeling for such claims and what implications this has for the food and drink industry.

Categories: Ingredients, Taste and Nutrition
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Understanding global consumer attitudes to calcium in 2017

Published: June 2017 This Taste & Nutrition Ingredient report examines consumer attitudes to calcium across the globe and the influence that such product claims have on buying behavior. The report examines levels of awareness towards the touted benefits of calcium, the tendency to check product literature for such information, in which product sectors do they like to see such claims and at what times are such claims most likely to be influential. The report provides strategic recommendations on how to make calcium claims more influential on purchasing habits.

Categories: Ingredients, Taste and Nutrition
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Understanding global consumer attitudes to carbohydrates in 2018

Published: March 2018 This Taste & Nutrition Ingredient report examines consumer attitudes and behaviors when it comes to carbohydrates. An ingredient that has divided opinion in recent years, with some recognizing the importance of carbohydrates and others actively looking to eliminate the ingredient from diets for weight management purposes, the report examines the influence that the ingredient has on consumption behavior, such as which categories are consumers most likely to check for carbohydrate claims. The report provides strategic recommendations for brands that have products that are high in carbohydrates in product portfolios.

Categories: Ingredients, Taste and Nutrition
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Understanding global consumer attitudes to fat 2017

Published: March 2017 This Taste & Nutrition Ingredient report examines consumer attitudes to saturated dietary fats across the globe. The report examines consumers attitudes towards fat content in groceries and the influence that such product claims have on buying behavior. The report also examines the wider issue of consumer attitudes to dietary evils as they seek out more groceries deemed natural. The report concludes with strategic recommendations for industry players.

Categories: Ingredients, Taste and Nutrition
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Understanding global consumer attitudes to fiber in 2017

Published: August 2017 This Taste & Nutrition Ingredient report examines consumer attitudes towards fiber. In particular, the report looks at the extent to which consumers are aware of the health benefits associated with fiber, the extent to which they check product labeling for the ingredient, at what time of the day are they most likely to look for high fiber products and in what categories are they most likely to do so. The report examines the key reasons why consumers are turning to high fiber products and identifies opportunities and challenges that exist for brands that produce high fiber products.

Categories: Ingredients, Taste and Nutrition
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Understanding global consumer attitudes to ginseng in 2017

Published: August 2017 This Taste & Nutrition Ingredient report examines consumer attitudes and behaviors when it comes to ginseng. An ingredient that has grown in popularity in recent years when it comes to new product development, the report looks at the extent to which consumers are aware of the health benefits associated with the ingredient, the extent that they regularly check product labeling for the ingredient, the time of the day they are most likely to do so and in what categories. The report also examines the key lifestyle issues of consumers suffering from a lack of energy and being concerned about waistlines, and how brands of products that contain ginseng need to target these need states in a more effective manner.

Categories: Ingredients, Taste and Nutrition
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Understanding global consumer attitudes to guarana in 2017

Published: August 2017 This Taste & Nutrition Ingredient report examines consumer attitudes towards guarana. The report looks at how despite the ingredient becoming more popular in new product development in recent years, awareness and interest of the ingredient remains somewhat low outside of Brazil. Examining the extent to which consumers seek out the ingredient and in what categories, the report examines how more needs to be done to raise awareness about the link between guarana and energy and weight management, as well as reducing concerns about the potential side effects of consumption.

Categories: Ingredients, Taste and Nutrition
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Understanding global consumer attitudes to magnesium in 2018

Published:  March 2018 This Taste & Nutrition Ingredient report looks at consumer attitudes and behavior when it comes to the ingredient magnesium. The report looks at the extent that consumers are aware of the health benefits associated with the ingredient, the extent that they seek the ingredient out, in what categories and at what time of day do they most favor products high in the ingredient. The report examines why the ingredient is popular among consumers and what brands can do to capitalize on this.

Categories: Ingredients, Taste and Nutrition
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Understanding global consumer attitudes to natural colors in 2017

Published: May 2017 This Taste & Nutrition Ingredient report examines consumer attitudes to natural colors across the globe and the influence that such product claims have on buying behavior. The report examines levels of awareness towards the touted benefits of natural colors, the tendency to check product literature for such information, in which product sectors do they like to see such claims and at what times are such claims most likely to be influential. The report provides strategic recommendations on how to make natural color claims more influential on purchasing habits.

Categories: Ingredients, Taste and Nutrition
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Understanding global consumer attitudes to natural flavors in 2017

Published: May 2017 This Taste & Nutrition Ingredient report examines consumer attitudes to natural flavors across the globe and the influence that such product claims have on buying behavior. The report examines levels of awareness towards the touted benefits of natural flavors, the tendency to check product literature for such information, in which product sectors do they like to see such claims and at what times are such claims most likely to be influential. The report provides strategic recommendations on how to make natural flavor claims more influential on purchasing habits.

Categories: Ingredients, Taste and Nutrition
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Understanding global consumer attitudes to natural sweeteners in 2017

Published: May 2017 This Taste & Nutrition Ingredient report examines consumer attitudes to natural sweeteners across the globe and the influence that such product claims have on buying behavior. The report examines levels of awareness towards the touted benefits of natural sweeteners, the tendency to check product literature for such information, in which product sectors do they like to see such claims and at what times are such claims most likely to be influential. The report provides strategic recommendations on how to make natural sweetener claims more influential on purchasing habits.

Categories: Ingredients, Taste and Nutrition
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Understanding global consumer attitudes to Omega 3 in 2017

Published: September 2017 This Taste & Nutrition Ingredient report examines consumer attitudes when it comes to the ingredient Omega 3. The report examines the extent that consumers are aware of the related health benefits, the extent to which they seek out the ingredient when buying groceries and in what categories, as well as what time of day they are most likely to turn to the ingredient for a health boost. The report provides strategic recommendations on how to make Omega 3 claims more influential on purchasing behavior.

Categories: Ingredients, Taste and Nutrition
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Understanding global consumer attitudes to Omega 6 in 2018

Published:  March 2018 This Taste & Nutrition Ingredient report examines consumer attitudes and behaviors when it comes to Omega 6. The report examines awareness of related health benefits, tendency to check product labeling for the ingredient, in which product categories do consumers seek out such claims and what are there general consumption patterns when it comes to the ingredient. The report presents strategic recommendations for brands with products that have high in Omega 6 claims.

Categories: Ingredients, Taste and Nutrition
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Understanding global consumer attitudes to salt in 2017

Published: March 2017 This Taste & Nutrition Ingredient report examines consumer attitudes to salt across the globe. The report examines consumers attitudes towards salt content in groceries and the influence that such product claims have on buying behavior. The report also examines the wider issue of consumer attitudes to dietary evils as they seek out more groceries deemed natural. The report concludes with strategic recommendations for industry players.

Categories: Ingredients, Taste and Nutrition
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Understanding global consumer attitudes to sodium in 2018

Published:  March 2018 This Taste & Nutrition Ingredient report examines consumer attitudes and behaviors when it comes to sodium. The report examines consumer attitudes to sodium, such as the extent that they are aware of the health impact associated with the ingredient and whether they are aware of the difference between salt and sodium. The report also examines the extent to which consumers say that they make active attempts to avoid products high in sodium, how often they check nutritional labeling for the ingredient and in which product categories are low sodium claims most appealing. The report highlights how an attitude/behavior gap exists among consumers when it comes to the ingredient, and what this means for the grocery industry.

Categories: Ingredients, Taste and Nutrition
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America

Understanding global consumer attitudes to sugar in 2017

Published: June 2017 This Taste & Nutrition Ingredient report examines consumer attitudes to sugar across the globe. In particularly it examines the extent to which consumers are aware of the health implications associated with excessive sugar intake and the extent to which they check nutritional labeling for such information. Additionally, the report also examines the extent to which consumers are trying to reduce their sugar intake and in which product sectors are claims around low sugar most influential on purchase behavior. The report also provides strategic recommendations when it comes to consumers and the issue of sugar intake.

Categories: Ingredients, Taste and Nutrition
Regions and Countries: Africa, Asia Pacific, Europe, North America, South America