Ingredient trends: Hot new trends for now and the future

START DATE: 19-11-2020 START TIME: 3:00 PM GMT DURATION: 45 Minutes

Webinar Description: (30-minute presentation / 15-minute Q&A)

This webinar examines what ingredient opportunities exist within the food, drink and supplement market, and how brands can effectively respond to this. The webinar examines how consumers are seeking out ingredients to help address different physical and mental health issues, and what drives purchasing habits across the food and drink industry and supplement industry.

What You Will Gain From This Webinar:

    Identify new ingredient opportunities within the food and drink and       supplement markets.
    How to ensure ingredient claims influence consumer purchasing habit.
    How COVID-19 will shape attitudes and behaviors when it comes to        ingredient claims.

How to overcome barriers that exist when it comes to ingredient claims.

All our webinars include a free report which can also be found in our report store.

Speakers:

Mike Hughes

Head of Research and Insight

Mike Hughes has over 13 years’ experience analysing consumer trends, attitudes and behaviours and currently heads up the research and insight division at FMCG Gurus. Mike has a particular interest in highlighting how consumer attitudes and behaviours can often differ and what the true meaning of trends are for the industry.

Charlie Lynch

Product Development Manager

Charlie Lynch is our Product Development Manager here at FMCG Gurus and is responsible for creating content and working with clients on projects. He has a background in nutrition and is also a qualified personal trainer.

Webinar Presentation Included

"Ingredient trends: Hot new trends in the ingredient industry"

This report examines what opportunities exist from an ingredient perspective across the food, drink and supplement industry.

Key objectives of this presentation:

    Identify what ingredient claims are of most appeal to consumers.
    Determine key health issues across the globe and what ingredients        consumers are turning to address these.
    Understand the opportunity for functional ingredients in the wake of        COVID-19.
    Address barriers across the food, drink and supplement industry when        it comes to ingredient claims.