This report will look at the following areas:

• Consumer attitudes and behaviors toward proactive and reactive approaches to wellness, and the specific areas of well-being that consumers are looking to address over the next twelve months.
• Insights into consumers’ diets and lifestyles, including the steps they have taken to improve their wellness.
• The proportion of consumers who have sought advice from a naturopath or other alternative health practitioner.
• The appeal of functional and fortified products.
• Insights into the different changes consumers have made to their diets.
• The kinds of claims that consumers like to see on product packaging.
• Consumer perceptions and behaviors around natural food and drink.
• The most important product factors for nutritional supplements, and consumer attitudes toward nutritional supplements with natural botanicals and ingredients.
• Ingredients are most associated with improving immune health, memory, and sleep health.
• The attributes that shape perceptions of value when purchasing health products, something that is essential with today’s price pressures.