1st JULY 2025
As consumers become more health-conscious, the demand for products that support gut health, immunity, and overall well-being is on the rise. With a growing focus on nutritional quality and functional benefits, prebiotic fibers are emerging as powerful ingredients for food and supplement manufacturers looking to meet this demand.
11 JUNE 2025
Protein as a trend is nothing new. High protein products have dominated the market for years and have long since moved from ‘trend’ to ‘norm’. And yet consumer attitudes towards protein continue to shift, driven by the landscape of other trends – health and wellness, active ageing and weight loss, to name a few.
14 May 2025
Consumers are increasingly proactive about their health, but their awareness and understanding of health topics can vary significantly. They often make assumptions about unfamiliar terms, which can lead to misconceptions.
06th May 2025
Join us for "Hydration Reinvented: The Next Big Splash in Supplements", where we explore the latest trends and innovations in the hydration supplement category. FMCG Gurus will kick off the session with key consumer insights, highlighting the growing demand for hydration solutions beyond traditional drinks.
16th January 2025
This presentation explores plant sterols' science and health benefits, highlighting their proven ability to lower LDL cholesterol by 7-10% in 2 to 3 weeks and reduce the risk of cardiovascular disease.