FMCG Gurus -FMCG Gurus – Early Life Nutrition – UK Report – 2023

FMCG Gurus – Early Life Nutrition – UK Report – 2023

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FMCG Gurus – Early Life Nutrition – UK Report – 2023

 Geographies: Europe, UK  Industries: Category Insight, Early Life Nutrition  Published Date: 2023

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FMCG Gurus – Early Life Nutrition – UK Report – 2023

Report Description

This report explores parents attitudes and behaviors towards their child’s health. The report examines the health challenges that parents face when addressing their child’s health. Our findings also explore the most appealing ingredients and health claims on food and drink packaging when seeking out food for their child. Our insights reveal consumer perceptions towards nutritional supplements and the kinds of formats both parents and children favor. In addition, our findings offer insight into the most common sources consumers use to get information on their child’s health.

This report will look at the following areas:

  • Insights into the impact of Covid-19 and its influences on parental attitudes towards their child’s long-term health.
  • The different areas of their child’s health that parents are satisfied or unsatisfied with.
  • The kinds of ingredients that parents are concerned about or find highly appealing in food and drink products.
  • The steps parents have taken to address their child’s health problems in the last six months.
  • Consumer perceptions around nutritional supplements and the types of supplements formats which are most appealing to both parents and children.
  • The types of health claims that parents look for when seeking out food and drink products for their child.
  • The most common sources consumers use to get information on their child’s health.

Files included in this report:

  • FMCG-Gurus-Early-Life-Nutrition_UK-report.pdf
  • FMCG-Gurus-Early-Life-Nutrition_UK-report.pptx
  • If you are a user, click here to login and download the report.

FMCG Gurus – Early Life Nutrition – UK Report – 2023

Report Description

This report explores parents attitudes and behaviors towards their child’s health. The report examines the health challenges that parents face when addressing their child’s health. Our findings also explore the most appealing ingredients and health claims on food and drink packaging when seeking out food for their child. Our insights reveal consumer perceptions towards nutritional supplements and the kinds of formats both parents and children favor. In addition, our findings offer insight into the most common sources consumers use to get information on their child’s health.

This report will look at the following areas:

  • Insights into the impact of Covid-19 and its influences on parental attitudes towards their child’s long-term health.
  • The different areas of their child’s health that parents are satisfied or unsatisfied with.
  • The kinds of ingredients that parents are concerned about or find highly appealing in food and drink products.
  • The steps parents have taken to address their child’s health problems in the last six months.
  • Consumer perceptions around nutritional supplements and the types of supplements formats which are most appealing to both parents and children.
  • The types of health claims that parents look for when seeking out food and drink products for their child.
  • The most common sources consumers use to get information on their child’s health.

Report Agenda and Insights available:

Impact of COVID-19
  • [ELN408] Are you concerned that rising prices will impact your child's health over the next twelve months? - 2023
  • [ELN883] Why are you concerned? Please select all that apply - 2023
Health concerns
  • [ELN378] Will you take any of the following steps to ensure you maintain your child's health? Please select all that apply - 2023
Reasons for concerns
  • [ELN452] To what extent do you agree with the following statement "I have become more conscious about my child's health as a result of COVID-19" - 2021, 2023
  • [ELN126] To what extent do you agree with the following statement "I have been more proactive in address my child's health as a result of COVID-19" - 2021, 2023
Actions to improve health
  • [ELN054] Do you have any concerns about your child when it comes to any of the following issues? - 2021, 2019, 2018, 2023
Dietary changes
  • [ELN491] You stated that you are concerned about the following issues? Why is this? Please select the answer that best applies - 2021, 2019, 2018, 2023
Appealing claims
  • [ELN794] Have you taken any of the following steps to address these health problems in the last six months? Please select all that apply - 2021, 2019, 2018, 2023
Challenges
  • [ELN800] You state that you changed your child's dietary habits to address the following health problems. What steps did you take? Please select all that apply - 2021, 2019, 2018, 2023

Files included in this report:

  • FMCG-Gurus-Early-Life-Nutrition_UK-report.pdf
  • FMCG-Gurus-Early-Life-Nutrition_UK-report.pptx
  • If you are a user, click here to login and download the report.