Video Description:
Join FMCG Gurus to discuss the key themes around our top trends for 2024! At a time of rampant price inflation, food shortages, disrupted supply chains, population growth, and war, the food and drink markets are entering a new era in which aligning with consumer trends is more crucial than ever.
This discussion focuses on four key messages for 2024:
- Price inflation and reduced financial uncertainty will dictate purchasing habits and consumption habits in 2024.
- Health and wellness will be focused on more of a day-to-day approach.
- Comfort and escapism will be constant as consumers look to step back from daily pressures, re-prioritizing what is important to them, focusing on mood enhancement, and emphasizing non-material wealth.
- Brands must promote affordable indulgence over the next twelve months, as people look to minimize feelings of sacrifice and compromise.
