FMCG Gurus – Active Nutrition in USA – Country Report – 2023
Report Description:
This report explores the trends in active nutrition in USA. The report offers insight into consumer behaviors and attitudes towards their health goals, including addressing their physical and mental wellness. Our findings explore the kind of diets consumers follow, exploring snacking trends and the most appealing protein sources and the benefits consumers associate with protein. In addition, our findings actionable recommendations for brands operating in the active nutrition market.
This report will look at the following areas:
- Insights into consumer behaviors and attitudes towards their health, including the proportion of consumers who have adopted a more long-term approach to health, educated themselves more about their health, and taken a greater interest in ingredients known to boost health.
- The top areas of health that consumers would like to improve and the steps consumers have taken to improve their health.
- The dietary changes consumers have incorporated into their day to day lives.
- Consumer perceptions around mental well-being and the steps they have taken to enhance this area of health.
- Insights into the kind of diets consumers follow, as well as the most appealing protein sources and the benefits consumers associate with protein.
- Examines consumer snacking habits and patterns.
- The challenges consumers face when it comes to leading a healthy lifestyle.
How This Report Can Benefit the Industry:
- Inspiring innovation: This report aims to help the industry navigate the world of active nutrition by using consumer insights to suggest opportunities and innovation for the future.
- Claims: What claims consumers want to see when considering different types of active nutrition products. Including what ingredients, they find appealing and health areas they most want to address.
Files included in this report:
FMCG-Gurus-Active-Nutrition-in-the-USA-Country-Report-2023.pdf
FMCG-Gurus-Active-Nutrition-in-the-USA-Country-Report-2023.pptx