FMCG Gurus – Top Trend 1 – Maximize My Value – Global Report 2024
Report Description:
The cost of living crisis continues, but consumers are not looking for the lowest prices, they are looking for good value for money and maximum efficacy. This report explores our first top trend, Maximize My Value. The report explores how rising prices are making it difficult for consumers to afford everyday necessities, and as a result, the kinds of steps consumers are making to make their money go further. In addition, our findings provide actionable recommendations for brands in ensuring maximum value, and minimum compromise during a period of price sensitivity.
This report will look at the following areas:
- The steps consumers have taken to try and save money in the last six months.
- The proportion of consumers who deem food and drink shopping expensive.
- The proportion of consumers who feel that food and drink prices have risen over the last twelve months.
- Consumer concerns regarding rising living costs on their health.
- Whether consumers have switched retailers when food and drink shopping and the type of retailers they have started visiting.
- Behaviors and attitudes toward food waste, longer shelf life or longer use by date.
- Insights into spending in restaurants and cafes, as well as more premium treats.
How This Report Can Benefit the Industry:
- Inspiring innovation: This report aims to help the industry navigate the cost of living crisis by using consumer insights to suggest opportunities and innovation for maximizing the value of products.
- Avoiding Compromise: Reveals the ways brands can ensure consumers do not have to compromise during a time of price sensitivity.
Files included in this report:
Top-Trend-1-Maximize-My-Value-Global-Report-2024.pdf
Top-Trend-1-Maximize-My-Value-Global-Report-2024.pptx