FMCG Gurus – A Spotlight on Sports Nutrition Navigating Usage, Ingredients, Claims, and Market Challenges – Global Report – 2024
Report Description:
This report explores the global trends. The report offers insight into consumer behaviors, attitudes, and purchasing habits when it comes to sports nutrition products. Our findings unveil the key consumer motivations and product attributes when purchasing sports nutrition products and explores the impact of rising prices on this market. In addition, our findings reveal the most appealing on-pack and health-boosting claims on sports nutrition products.
This report will look at the following areas:
- How often consumers exercise and the reason they do so.
- The types of sports nutrition products consumers have purchased in the last six months and the changes in consumption habits in the last six months.
- Insights into the impact of rising costs on sports nutrition products.
- The most appealing factors and product attributes on sports nutrition products and the reason consumers purchase these products.
- Consumer perceptions around various protein types and levels of consumer satisfaction with high protein snacks.
- The barriers to purchasing within the sports nutrition market.
- The most appealing claims on product packaging.
- Consumer perceptions of trust around packaging claims on sports nutrition products.
How This Report Can Benefit the Industry:
- Inspiring innovation: This report aims to help the industry navigate the world of sports nutrition by using consumer insights to suggest opportunities and innovation for the future.
- Claims: What claims consumers want to see when considering different types of sports nutrition products. Including what ingredients they find appealing and highlighting the barriers to purchase in the market that brands must address.
Files included in this report:
A_Spotlight_on_Sports_Nutrition_Navigating_UsageIngredientsClaimsand_Market_Challenges-Global_Report_2024.pdf
A_Spotlight_on_Sports_Nutrition_Navigating_UsageIngredientsClaimsand_Market_Challenges-Global_Report_2024.pptx