FMCG Gurus – Womens Health in South & Central America – Regional Report 2024
Report Description:
The report offers insight into women’s health. Our findings unveils women’s attitudes and behaviours toward their overall health, weight management, sexual health, and menopausal health. The report also explores the health problems experienced by women and the steps they are taking to address this. In addition, our findings reveal actionable recommendations for brands operating in the women’s health market.
This report will look at the following areas:
- The proportion of women who say they are satisfied with their overall health and those who say their health has improved over the last couple of years.
- The heart areas women would like to improve over the next year.
- Women’s attitudes and behaviours toward their weight management.
- The proportion of women who say they are satisfied with certain areas of their health.
- The steps women have taken to improve their health.
- Insights into women’s sexual health, including the problems they have experienced and the factors these could have been caused by.
- The proportion of women who have suffered from health problems that have impacted their ability to get pregnant and the changes they may have made.
- Insights into women’s menopausal health, including the areas of life that have been impacted by this and the kind of treatment they would be open to getting to help deal with symptoms.
- The appeal of natural nutritional supplements designed to help address and manage their symptoms.
- How important women find positive marketing in light of perimenopause/menopause/post-menopause.
How This Report Can Benefit the Industry:
- Inspiring innovation: This report aims to help the industry navigate the realm of women’s health by using consumer insights to suggest opportunities and innovation for the future.
- Positive marketing: The importance of positive marketing in light of perimenopause/menopause/post-menopause.
Files included in this report:
Womens-Health-in-South-Central-America-Regional-Report-2024.pdf
Womens-Health-in-South-Central-America-Regional-Report-2024.pptx